esr held a new product showcase, unveiling a range of new accessories for the iPhone 18 Pro and iPhone Duo. The event featured the Atelier Magnetic Case, new charging products and other items.
At esr’s new product showcase, held on 15 September 2026 under the theme “Design for What’s Next,” a full lineup of new accessories for the iPhone 18 Pro and iPhone Duo was unveiled. The lineup spanned a wide range of categories, including cases, gadget accessories and chargers, with an extensive volume of products displayed at the event. The brand’s logo was refreshed from its previous uppercase styling to lowercase “esr,” and the color scheme was changed to green tones. Growth in the Japanese market was also highlighted.
Elsie Chou and Teresa Liu, head of the General Management Division and manager of the Marketing Department, respectively, attended as speakers. They said esr aims to become the brand that consumers associate with Apple accessories. A lineup spanning a broad range of categories beyond the iPhone was introduced, followed by explanations of products that the writer found particularly noteworthy after trying them firsthand.