ESR held a new product launch event in Tokyo, bringing together approximately 30 accessories for Apple’s new products and unveiling cases and related accessories for the iPhone 18 series. The “ESR Atelier Magnetic Case” for iPhone Duo is reportedly scheduled to launch in October.
ESR, a mobile accessories brand from Hong Kong, held a new product launch event in Tokyo, unveiling approximately 30 accessories for Apple’s new products. Visitors were able to handle and try out the latest lineup at the venue, where company representatives reportedly expressed confidence in the products.
The unveiled lineup included the “ESR Classic Hybrid Magnetic Case,” “ESR Atelier Magnetic Case” and “ESR UltraFit Armorite Pro screen protector” for the iPhone 18 series. The Atelier Magnetic Case for iPhone Duo attracted particular attention.
The “ESR Atelier Magnetic Case” was explicitly listed as scheduled to launch in October, with its design, comfortable feel and 180-degree rotating hinge among the features introduced. In addition to dedicated cases and screen protectors developed for iPhone Duo, the lineup also included charging-related products.
Elsie Chu, Head of Global Headquarters at WayMeet Limited Hong Kong, and others attended the event, emphasizing a product rollout tailored to the needs of the Japanese market. Further information on new products and updated launch timing is expected in subsequent announcements.