ESR showcased approximately 30 accessories for Apple’s new products at its New Product Media Experience Event. The lineup included cases for iPhone Duo and CryoBoost-equipped chargers, among products designed for a variety of use cases.
WayMeet Limited HongKong’s ESR held its second new product launch event in Japan on 15 September, creating an area where attendees could view and try approximately 30 new products across a wide range of categories, including accessories for Apple’s new products, iPhone, AirPods and iPad. The event featured hands-on displays, and under the theme “Designed For What's Next,” ESR presented a lineup designed around use cases for next-generation devices.
In line with its goal of becoming synonymous with Apple accessories, Elsie Chu spoke about growth in the Japanese market and the brand’s direction, while explaining the background to developing products for the Japanese market that reflect local needs. Teresa Liu introduced the features of the company’s first leather cases and Flex stands, and also discussed the design rationale behind products for iPhone Duo. New charging products were also unveiled, including the CryoBoost-equipped charging series and Xtend retractable chargers.