日本アクセス announced the results of its Autumn/Winter New Product Grand Prix. A total of 99 products were entered, with approximately 60,000 subscribers to 日本アクセス's official LINE account serving as judges and 120 people from eastern and western Japan conducting tasting evaluations. The results were published on the dedicated website and TikTok, with awards presented across 6 categories, including the Grand Prix, and 3 award categories.
The newly announced New Product Grand Prix 2026 Autumn/Winter reports the results of a promotional initiative in which 99 products were entered by 84 companies. In addition to the Grand Prix, 6 categories were established: processed foods, beverages, Western-style chilled foods, Japanese-style chilled foods, frozen foods and ice cream. 3 awards were also established: the Trend Award, Package Award and Naming Award.
The judging was conducted by approximately 60,000 general consumers registered with 日本アクセス's official LINE account. Tasting evaluations were held at the Eastern and Western Food Conventions in July. A total of 120 people from eastern and western Japan participated in this year's judging.
The key findings were that products offering restaurant-quality taste and satisfaction at home, reducing the burden of cooking, and combining time savings with flavor were highly rated. Products that combined the sophistication of restaurant fare with convenience attracted attention. The results also reflected trends shaped by rising prices and growing demand for time-saving options.
As part of the announcement, the press conference was held on 27 August 2026, rankings were published on the dedicated website, and TikTok streaming began progressively on the same day. The initiative is part of 日本アクセス's trade show series, which has continued since 2009 and reached its 35th edition this year.