Fujiya will hold an anniversary sale to mark its 116th anniversary, selling eligible products at half price during the campaign. Customers who spend at least ¥3,000 including tax will also receive a Peko-chan planner and ballpoint pen set on a first-come, first-served basis.
Fujiya will hold its anniversary sale over a total of 3 days, from 14 to 16 November and from 27 to 29 November. As the first part of the anniversary sale, customers who make purchases during the campaign will receive a non-sale Peko-chan planner and a ballpoint pen with an acrylic charm. The gift is available on a first-come, first-served basis to customers who spend at least ¥3,000 including tax during the campaign. The planner features original full-colour illustrations on every page in a 2027 design and measures approximately 150 × 105 mm. The ballpoint pen measures approximately 145 mm.
The second part will feature 2 half-price products, Fluffy Soufflé Cheesecake and Marron Mont Blanc, reduced from the regular price of ¥537 to ¥268. Both products have a rich flavour using Danish cream cheese and combine sponge and cream.
A limited-edition 116th anniversary assortment and an anniversary set exclusive to online reservations will also be introduced. These new products and sets are scheduled to be released or offered during the anniversary sale, with both online reservations and in-store sales expected.