To mark its 116th anniversary, Fujiya Co.,Ltd. will hold an event expressing its appreciation for customers. In addition to gifts of Peko-chan planners and half-price campaigns on popular cakes, it will sell anniversary-exclusive baked-goods assortments and anniversary sets.
Fujiya Co.,Ltd. will hold the anniversary campaign at stores nationwide from 1 November 2026. In the first round, the first customers to spend at least ¥3,000 including tax will receive a non-sale Peko-chan planner and ballpoint pen with an acrylic charm.
Rounds 2 and 3 will feature half-price campaigns. In Round 2, Fluffy Soufflé Cheesecake and Marron Mont Blanc will be reduced from the regular price of ¥537 to ¥268. In Round 3, Chocolate Fresh Cream Cake (small) and White Chocolate Fresh Cream Cake (small) will likewise be priced at ¥268. Round 2 will run from 14 to 16 November, and Round 3 from 27 to 29 November.
The anniversary-exclusive baked-goods assortment, “Anniversary Baked Goods Assortment,” will be sold for ¥3,000 including tax and will contain 16 items, including 4 baumkuchen cakes. FUJIYA-Sweets.com will sell an Anniversary Set for ¥3,900 including tax and is accepting reservations and arranging delivery for November arrivals.
The campaign includes links to feature and reservation pages. Availability and delivery terms may vary by store.