Fujiya confectionery stores plan to run the half-price campaign twice as part of their anniversary sale. The periods are 14–16 November and 27–29 November, with products including Mont Blanc reduced to ¥268. The announcement also specifies a quantity limit and that reservations are not accepted.
Fujiya confectionery stores, the confectionery chain, will hold an anniversary sale offering 4 eligible types of cake at half price. The sale will run in 2 periods, from 14 November 2026 (Saturday) to 16 November (Monday) and from 27 November (Friday) to 29 November (Sunday), at Fujiya confectionery stores excluding some locations and some Fujiya restaurants.
From 14 to 16 November, the half-price products will be Fluffy Soufflé Cheesecake and Marron Mont Blanc, both reduced from the regular price of ¥537 to ¥268. From 27 to 29 November, Chocolate Fresh Cream Cake (small) and White Chocolate Fresh Cream Cake (small) will likewise be half price. All prices are shown inclusive of tax, although a different tax rate applies to dine-in purchases.
The half-price offer is limited to 4 items in total per transaction. Reservations are not accepted, and the sale will end when stocks run out because quantities are limited. Social media reactions to the previous announcement welcomed Mont Blanc at ¥268, while some users expressed concern about sellouts and crowds.