Customer-Centric Merchandising and Proposals for New Value

「本年はアメリカ建国250周年という節目の年にちなみ、アメリカンダイナーを切り口としてアメリカの食文化や飲用シーンを提案する売場作りを進めました。さらに、６月から開催されたＦＩＦＡワールドカップに合わせ、アメリカンダイナー売場を中心に出場国のお酒なども展開することで、スポーツ観戦需要の獲得に努めました。」

「To commemorate the company’s 55th anniversary, we held “Yamaya Expo,” bringing together outstanding products from across Japan and creating the enjoyment of choice by combining a diverse selection of alcoholic beverages and food from around the world, including Eastern European wines.」

「At “Yamaya Expo,” held to coincide with Expo 2025 Osaka-Kansai, we created an enjoyable shopping experience by strengthening the range of delicious products from across Japan and Eastern European wines, among others, and were well received by customers. To respond to inbound demand, we promoted products such as imported products available only at Yamaya, carefully selected domestic products, and locally exclusive products.」

「CHIMNEY CO.,LTD. held a 40th anniversary thank-you fair, offering collaborative menus with chefs and other companies’ products, as well as ¥390 appreciation-price menus. 株式会社つぼ八 held various fairs, including ¥550 fixed-price menus and summer festival events, which were well received.」

「We will remain thoroughly focused on merchandising from the customer’s perspective and seek to create demand through new value propositions.」

「At consolidated subsidiary CHIMNEY CO.,LTD., we planned a “39th Anniversary Thank-You Fair,” which was well received for valuable products including a ¥390 menu at special appreciation prices. 株式会社つぼ八 held a “50th Anniversary Special Thank-You Fair,” offering exquisite dishes and Hokkaido specialties, which were also well received.」

「The Group has worked to provide products and services suited to a wide range of lifestyles, making it its basic commitment to deliver a richer lifestyle to customers while responding to the constantly changing social environment and increasingly diverse customer needs.」

「As demand for Golden Week leisure travel recovered, we developed products such as gifts to take when visiting others and take-home gifts that drew on regional characteristics, in preparation for long-awaited reunions and visits to people’s hometowns.」

「Beaujolais Nouveau, released on Thursday, 17 November, benefited from advance reservations, enabling sales in yen terms to remain at approximately the previous year’s level. Branded Nouveau wines, led by “Louis Jadot,” were well received. Demand for gifts to take when visiting others and other gifts increased at year-end, as many people returned to their hometowns.」

「To respond to changes in customers’ lifestyles, we strengthened the rollout of “Yamaya Drive-Through” and “semi-self-service checkouts,” worked to improve customer convenience, and increased our range of camping products, gifts to take when returning to one’s hometown, and products for restaurants, which became necessary as opportunities to go out increased. In this way, we worked to increase sales by meeting customer needs.」

「With more opportunities to go out, including Golden Week, when people could travel without particular restrictions for the first time in 3 years, we expanded our range of camping products, gifts to take when returning to one’s hometown, and new products for restaurants as demand from restaurants recovered.」

「During the current quarter’s consolidated accounting period, prefectures continued to reissue states of emergency and priority preventive measures against the spread of disease. As a result, demand at restaurants declined while demand for at-home consumption continued, creating demand for a product range aimed at professionals.」

「The stay-at-home demand that emerged at the beginning of the fiscal year became further established. Products of the quality previously available only at restaurants began to be enjoyed at home. Demand grew for highly distinctive products that met the need for affordable indulgence when drinking at home. Against this backdrop, because we had worked to expand our range as a specialty retailer, we were able to strengthen sales of mid-priced products. We also responded to customer demand for gift products that began to be called “return-year-end gifts” from the end of last year.」

「We will remain thoroughly focused on merchandising from the customer’s perspective and seek to create demand through new value propositions.」

「We will remain thoroughly focused on merchandising from the customer’s perspective and seek to create demand through new value propositions.」

「We will remain thoroughly focused on merchandising from the customer’s perspective and seek to create demand through new value propositions.」

「Against this backdrop, we responded to customer trust as a specialty retailer by deliberately and proactively proposing and providing products and services suited to customers’ year-end and New Year seasonal events at an early stage.」

「We actively advanced the development and introduction of new products, including the limited-quantity Daiginjo sake “Tono no Harukaze” from consolidated subsidiary Daiwa Kura Shuzo, which became a hit product, and worked not only to enhance initiatives for everyday seasonal events close to customers but also to bring them forward.」

「Against this backdrop, we returned to our roots as a specialty retailer and focused on strengthening our product range from both perspectives: imported products and regional products, “from the customer’s point of view.”」

「We will remain thoroughly focused on merchandising from the customer’s perspective and seek to create demand through new value propositions.」