Mentaiko producer やまや will launch a new format at Canal City Hakata. The 2 stores will offer mentaiko baguettes and juice, targeting demand from inbound visitors for food to eat while sightseeing and offering a total of 5 products.
やまやコミュニケーションズ, a mentaiko producer, announced that it will launch 2 stores in a new format at Canal City Hakata in Fukuoka City. Operating under the Hakata no Ajiyamaya name, the stores will target inbound visitors seeking food to eat while sightseeing. The new stores will offer 5 products centered on mentaiko baguettes.\n\nFLA-LAB, the juice store, has developed the drink Mochuuru, which combines specialty jelly with freshly squeezed juice made from strawberries grown at やまや's own farm. The product "Mochuuru Strawberry Milk" is priced at ¥950 for the regular size and is completed by adding lactic acid bacteria at the time of purchase.\n\nNew products include the standard Premium Mentaiko Baguette (¥600) and Mentaiko Genovese (¥650). The stores target sales of at least 500 units per day and expect total monthly sales of ¥12 million.\n\nBoth stores expect their main customer segment to be women in their 20s to 40s. やまやコミュニケーションズ is considering future openings in locations with expected foot traffic, such as areas near stations and transport terminals.