After approximately 5 years of development, やまや unveiled an alternative mentaiko product made without fish roe for the first time. It features reduced sodium and no cholesterol, offering a new food option.
After an extended development period, やまや unveiled an alternative mentaiko product made without fish roe for the first time. The product does not use the main ingredients traditionally derived from mentaiko and is positioned as an alternative product.\n\nReduced sodium is one of the alternative mentaiko product's stated features, and its cholesterol-free formulation is also highlighted. The product is intended to present consumers with a new option.\n\nThe announcement describes やまや's efforts to develop a roe-free mentaiko product as a new offering and its response to health-conscious consumer needs.\n\nOnly the above facts are reported without extrapolation on market impact or future releases.