Customer Service, Marketing and Product Development to Build a Base of Loyal Fans

「The company sold gift sets at Hachiban Ramen stores, except for some locations, combining frozen gyoza with coupons usable at the stores, and worked to increase customer numbers and acquire new customers.」

「一部店舗を除く８番らーめんで福袋として冷凍餃子と店舗で使えるクーポン券のセット商品を販売し、客数増加および新規顧客の獲得に努めました。」

「The company also held a collaboration campaign at all Hachiban Ramen stores with “Love Live! Hasunosora Girls’ High School Idol Club,” a work set in Ishikawa Prefecture, and the campaign was well received.」

「For the full year, the company sold 11 types of limited-time products and worked to increase customer numbers and acquire new customers.」

「In addition to the popular “Vegetable Tomato Ramen,” the company developed and sold “Asian Spicy Vegetable Tomato Ramen,” seasoned with a special spice to create heat and acidity, and “Chilled Ramen,” the third chilled-noodle product following “Zaru Ramen” and “Cold Noodles,” in response to increasingly intense summer heat. It worked to increase customer numbers and acquire new customers.」

「In the Ramen Division, which is primarily responsible for the domestic expansion of the Hachiban Ramen franchise chain, the company sold 3 types of limited-time products, including “Vegetable Tomato Ramen” and “Vegetable Mala Ramen,” which allows customers to choose the extremely spicy topping “Demon-Spicy Enma,” and worked to increase customer numbers and acquire new customers.」

「In the Ramen Division, which is primarily responsible for the domestic expansion of the Hachiban Ramen franchise chain, the company sold 10 types of limited-time products, including the popular winter product “Vegetable and Beef Offal Stew Ramen,” “Mala Tantan Noodles” targeting younger customers and “Tomato Cold Noodles” made with Komatsu tomatoes, and worked to increase customer numbers and acquire new customers. In addition, it developed the new menu item “Pork Back Fat and Kakuni Mala Noodles” through a joint project with Kanazawa Institute of Technology and sold it as a store- and time-limited product.」

「In the Ramen Division, the company sold 9 types of limited-time products, including the Hachiban-style “Champon Ramen,” a renovated version of a product well received the previous year, the side dish “Cheese Gyoza,” “Mala Tantan Noodles” targeting younger customers and “Vegetable Tomato Ramen,” marking its 10th year since launch. It worked to increase customer numbers and acquire new customers. In addition, at the newly opened Hachiban Ramen Kanazawa Institute of Technology store, it sold “Pork Back Fat and Kakuni Mala Noodles,” developed through a joint project with Kanazawa Institute of Technology, as a store- and time-limited product.」

「The company sold 6 types of limited-time products, including “Tomato Cold Noodles,” made with tomatoes that could not be shipped to market as part of its SDGs and regional-contribution efforts, “Vegetable Tomato Ramen,” marking its 10th year since launch, and “Mala Tantan Noodles,” targeting younger customers. It worked to increase customer numbers and acquire new customers.」

「In the Ramen Division, the company sold 4 types of limited-time products, including “Vegetable Mala Ramen” and “Mala Tantan Noodles,” targeting younger customers. It also operated a food stall at a rock festival held in Kanazawa to acquire new customers. In addition, to improve customer convenience, the company is expanding the installation of frozen-food vending machines at its stores.」

「The company also sold 7 types of limited-time products, including “Mala Tantan Noodles” and “Pork Bone Broth Ramen,” and worked to restore customer visits and acquire new customers.」

「The company also sold 6 types of limited-time products, including “Pork Bone Broth Ramen,” and worked to restore customer visits and acquire new customers.」

「We are pursuing the convenience and efficiency of takeout and drive-through services that became more widespread during the COVID-19 pandemic. In addition to Tom Yum Goong Ramen, a popular menu item at 8-Ban Ramen in Thailand, sold to commemorate the 30th anniversary of the opening of our first restaurant in Thailand, we sold 5 limited-time products including Vegetable Tomato Ramen, working to restore customer traffic and attract new customers.」

「The company sold the limited-time products “Vegetable Yuzu Salt Ramen,” “Vegetable Mala Ramen” and “Mala Tantan Noodles,” and worked to restore customer visits and acquire new customers.」

「The company made the well-received spring/summer limited-edition product “Shrimp Gyoza” available year-round, sold 6 types of limited-time products including “Vegetable Tomato Ramen” and “Vegetable Mala Ramen,” and worked to restore customer visits through branding activities such as distributing coupons via social media and announcing new products.」

「We extended the sales period for the popular spring and summer limited-time product Shrimp Gyoza, and also sold Vegetable Tomato Ramen and Vegetable Gomoku Ramen for a limited time, working to restore customer traffic.」

「The company extended the sales period for the well-received limited-time product “Shrimp Gyoza” and sold “Vegetable Mala Ramen,” “Vegetable Tomato Ramen” and other products on a limited basis, while working to restore customer visits.」

「We are also working to restore customer traffic by selling the limited-time products Vegetable Yuzu Salt Ramen, Vegetable Mala Ramen and Shrimp Gyoza.」

「The company also sold 8 types of limited-time and seasonal limited-edition products, including “Vegetable and Beef Offal Stew Ramen” and “Lemon Hot-and-Sour Soup Noodles,” and worked to restore customer visits.」

「In the Ramen Division, which is primarily responsible for the domestic expansion of the Hachiban Ramen franchise chain, the company aired commercials, issued coupons and promoted the installation of drive-through facilities at existing stores to encourage greater use of its takeaway products, which it has offered for some time. In addition, it increased the number of stores participating in “EPARK Takeout,” a dedicated takeaway search and reservation website. In September, it opened the Hachiban Ramen Yokoe store, designed with infection-prevention measures incorporated from the planning stage. The company also sold 6 types of limited-time products, including “New Mixed Vegetable Ramen,” as well as seasonal limited-edition products, and worked to restore customer visits.」

「In the Ramen Division, which is primarily responsible for the domestic expansion of the Hachiban Ramen franchise chain, the company aired commercials, issued coupons and promoted the installation of drive-through facilities at existing stores to encourage greater use of its takeaway products, which it has offered for some time, thereby mitigating the impact of the decline in dine-in customers caused by requests to refrain from going out. It also sold the limited-time products “Vegetable Yuzu Salt Ramen,” “Vegetable Mala Ramen” and “Shrimp Gyoza,” as well as seasonal limited-edition products.」

「The company also sold 7 types of limited-time products, including “Vegetable Yuzu Salt Ramen,” to encourage customers to visit its stores. In addition, in response to growing demand for prepared meals, it is working to strengthen sales of takeaway products.」

「The company also sold 6 types of limited-time products, including “Vegetable and Beef Offal Stew Ramen,” to encourage customers to visit its stores.」

「The company also sold 4 types of limited-time products, including “Vegetable Mala Ramen,” to encourage customers to visit its stores.」

「During the quarter, the company focused on selling the limited-time products “Vegetable Yuzu Salt Ramen” and “Shrimp Gyoza,” while working to increase customer visits.」

「As part of its sales-stimulation efforts, the company concentrated on selling “Shrimp Gyoza,” “Vegetable Tomato Ramen,” “Mixed Vegetable Ramen” and “Vegetable and Beef Offal Stew Ramen” as limited-time products in addition to its standard products. Although it revised the prices of some products in August 2018, customer visits have remained steady.」

「During the quarter, the company focused on selling the limited-edition products “Hot-and-Sour Soup Noodles,” “Cilantro Hot-and-Sour Soup Noodles” and “Mixed Vegetable Ramen,” while working to increase customer visits.」

「The company has focused on improving its standard “Hachiban Gyoza” and selling the limited-edition products “Shrimp Gyoza” and “Vegetable Tomato Ramen,” while working to increase customer visits.」

「As a product initiative, the company has improved its standard “Hachiban Gyoza” and is selling “Noto Nakajimana Vegetable Zaru Ramen” on a limited basis.」

「To stimulate sales, the company launched “Tomato Cold Noodles,” made with Komatsu tomatoes from Ishikawa Prefecture, as a limited-time product in June 2017, followed by “Vegetable and Beef Ramen” in September. From October, it began selling the winter limited-edition standard product “Hot-and-Sour Soup Noodles,” as well as limited sales of “Cilantro Hot-and-Sour Soup Noodles,” topped with easy-to-eat domestically grown cilantro. In January 2018, the company brought back “Vegetable and Beef Offal Stew Ramen” as a limited-time product in response to strong customer demand, and it was well received. In addition, some stores have begun selling “Hachiban’s Little Sweets” as a new initiative.」

「To invigorate sales, we sold Tomato Cold Noodles made with Komatsu tomatoes from Ishikawa Prefecture in June and Vegetable Beef Ramen as a limited-time product in September. In addition, from October we sold the standard winter limited-time product Hot-and-Sour Soup Noodles, as well as limited quantities of Coriander Hot-and-Sour Soup Noodles topped with easy-to-eat domestic coriander, both of which were well received. Some restaurants also began selling 8-Ban's Little Sweets as a new initiative.」

「As part of our efforts to strengthen takeout sales, we launched 3 new varieties of frozen gyoza exclusively for takeaway: coriander, chili pepper and shiso. The coriander gyoza have been well received because they use fresh domestic coriander and are easier to eat even for customers who dislike its distinctive flavor. To invigorate sales, we sold Tomato Cold Noodles made with Komatsu tomatoes from Ishikawa Prefecture at all restaurants as a limited-time product in June, and Vegetable Beef Ramen, popular in Okayama, as a limited-time product outside Okayama Prefecture in September.」

「As part of our efforts to strengthen takeout sales, we launched 3 new varieties of frozen gyoza exclusively for takeaway: coriander, chili pepper and shiso. The coriander gyoza have been well received because they use fresh domestic coriander and are easier to eat even for customers who dislike its distinctive flavor. From June, we also improved the Tomato Cold Noodles that had been launched and well received the previous year, using Komatsu tomatoes, a specialty of Komatsu, Ishikawa Prefecture, to create a product that takes advantage of their refined sweetness and moderate acidity.」

「Focusing on strengthening and enhancing customer service, marketing strategies and product development to build a base of regular customers.」

「As part of our efforts to strengthen takeout sales, we expanded sales of the popular 8-Ban Ramen chain products 8-Ban Gyoza and 8-Ban Fried Rice in frozen form for preparation at home. We also worked to invigorate sales by selling the popular seasonal limited-time product Vegetable Tomato Ramen at all restaurants in September.」

「As part of our efforts to strengthen takeout sales, we expanded sales of the popular 8-Ban Ramen chain products 8-Ban Gyoza and 8-Ban Fried Rice in frozen form for preparation at home. We also worked to invigorate sales by selling the quantity-limited Tomato Cold Noodles at all restaurants from June and conducting a promotion to enhance the chain's image in connection with the relocation of 8-Ban Ramen Main Restaurant, the site where the company was founded.」

「We continue to improve the quality of our core product, Vegetable Ramen, and recommend that employees obtain in-house qualifications including Frying Pan Meister, a cooking qualification, Service Meister, a customer-service qualification, and customer-service leader certification. We also conduct training sessions for these qualifications across the chain.」

「Focusing on strengthening and enhancing customer service, marketing strategies and product development to build a base of regular customers.」