Reforming the Merchandise Mix by Moving Beyond Apparel and Strengthening Accessories and General Merchandise
First written in FY2018. 14 of 15 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2026.
The whole theme swung hardest in 2024: 1 of 9 companies on the "Worse" side.
9 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Capital expenditure during the current consolidated fiscal year included the revitalisation of 26 stores.」
We revitalised 26 stores during the fiscal year and continued renovations related to store transformation and the lifestyle format. - FY2026-H1AdvancedAnnual report
「Regarding the renewal of the ikka brand, we renovated a total of 19 stores during the current interim consolidated accounting period. As a result, the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE reached 106.」
We added 19 stores to the ikka lifestyle format during the interim period, increasing the number of stores that had completed renewal as THE BEAUTIFUL LIFE GREEN STORE from 87 to 106. - FY2025AdvancedAnnual report
「Renewal of the ikka brand has been completed at 87 stores, and we will continue expanding the number of renovated stores.」
The number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE increased from 83 in FY2025-Q1 to 87. - FY2025-Q1AdvancedAnnual report
「Regarding the renewal of the ikka brand, we renovated a total of 20 stores during the first quarter of the current consolidated cumulative period. As a result, the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE reached 83.」
We added 20 stores to the ikka lifestyle format during the quarter, increasing the number of stores that had completed renewal as THE BEAUTIFUL LIFE GREEN STORE to 83. - FY2024-Q3AdvancedAnnual report
「Regarding the continued promotion of the ikka brand renewal, we renovated a total of 23 stores during the third quarter of the current consolidated cumulative period. As a result, the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE reached 63. Going forward, we will continue analysing the performance of stores that have completed renovation and expand the number of renovated stores.」
We added 23 stores to the ikka lifestyle format during the cumulative third-quarter period, increasing the number of stores that had completed renewal to 63. - FY2024-Q2AdvancedAnnual report
「Regarding the continued promotion of the ikka brand renewal, we renovated a total of 17 stores during the second quarter of the current consolidated cumulative period. As a result, the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE reached 57. Based on the performance of stores already renewed, the stores renewed during the period further advanced the combination of ikka apparel and fashion accessories with LBC household goods.」
We added 17 stores to the ikka lifestyle format in the first half, increasing the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE to 57. - FY2024-Q1AdvancedAnnual report
「Regarding the renewal of the ikka brand, we renovated a total of 16 stores during the first quarter of the current consolidated cumulative period. As a result, the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE reached 56.」
As part of the move beyond apparel and toward a lifestyle format, we renovated 16 ikka stores in the first quarter, increasing the number of stores that had completed renewal to 56. - FY2023AdvancedAnnual report
「Based on the performance of stores where we trialled the lifestyle format in the previous consolidated fiscal year, we renewed a total of 40 ikka brand stores. Through a phased refresh of store interiors and logos featuring greenery prominently, together with the introduction of original greenery goods and other products, the stores were transformed into the family-oriented fashion and lifestyle select shop ikka THE BEAUTIFUL LIFE GREEN STORE, offering a healthy, enjoyable and beautiful life under the concept of “Beautiful Life.”」
We expanded the lifestyle format to a total of 40 ikka brand stores and made it more specific as a new format incorporating store interiors, logos and greenery goods. - FY2023-Q3AdvancedAnnual report
「We also continued renewing the ikka brand, bringing the cumulative number of stores renovated and reopened as lifestyle shops to 39. Going forward, we will analyse the performance of renovated stores and expand the number of renovated stores further.」
We expanded the ikka lifestyle format to a cumulative 39 stores and indicated a policy of further expansion based on performance analysis of renovated stores. - FY2023-Q2AdvancedAnnual report
「During the second quarter of the current consolidated cumulative period, we advanced the renewal of the ikka brand and renovated and reopened 9 additional stores as lifestyle shops. We expanded the product lineup to meet a broader range of customer needs by newly introducing lifestyle goods such as greenery, including houseplants, cushions and fragrances, which had not previously been available at ikka.」
We made the move beyond apparel and the strengthening of general merchandise more specific by converting 9 ikka stores into lifestyle shops and introducing greenery, cushions, fragrances and other products. - FY2023-Q1AdvancedAnnual report
「During the first quarter of the current consolidated cumulative period, as part of the ikka brand renewal, we renovated and reopened the ikka Youme Town Hatsukaichi store as a lifestyle shop. Based on the performance of stores where we trialled the lifestyle format in the previous consolidated fiscal year, we introduced LBC brand products such as interior goods, greenery and fragrances alongside ikka apparel and fashion accessories.」
We made the strategy of moving beyond apparel and strengthening general merchandise more specific by developing lifestyle-format stores that combine LBC interior goods, greenery, fragrances and other products with ikka stores. - FY2022AdvancedAnnual report
「To strengthen the ikka brand, we will clearly differentiate it from competitors under the concepts of families, couples and lifestyle goods, while promoting a lifestyle-oriented format that combines apparel with interior goods, green products, fragrance goods and other merchandise.」
We have made the strategy of moving beyond apparel and strengthening general merchandise more specific through brand differentiation centred on ikka's family, couple and lifestyle-goods concepts, and by combining the range with interior goods and other products. - FY2022-Q2AdvancedAnnual report
「In the first quarter, we conducted a trial of lifestyle shops offering lifestyle general merchandise at 4 existing stores. On 30 July, we also reopened the Higashi-Koganei store as a lifestyle shop combining LBC's general merchandise, green and fragrance categories with ikka apparel.」
We advanced the strategy of moving beyond apparel and strengthening general merchandise from trials at 4 existing stores to the Higashi-Koganei lifestyle shop, which combines LBC general merchandise and other products with ikka apparel. - FY2022-Q1AdvancedAnnual report
「In terms of products, we expanded relaxing wear, loungewear and gift merchandise, while periodically revising procurement plans in response to lower sales caused by the spread of COVID-19. As a result of reducing inventory and increasing the proportion of full-price sales, the gross profit margin improved by 8.9 percentage points.」
We expanded the product mix from an apparel-centred range to a lifestyle-oriented offering including relaxing wear, loungewear and gift merchandise. - FY2018First statedAnnual report
「We will continue reforming the merchandising mix by strengthening and expanding general merchandise, comprising fashion accessories and household goods, as part of our move beyond apparel.」
We have made clear, for the first time, a policy of reforming the merchandising mix by broadening the product range from apparel to fashion accessories and household goods.