Improving Product Planning Accuracy through a Review of the Integrated Merchandising and Sales Process
First written in FY2019-Q1. 5 of 6 entries say "Advanced", first in FY2019-Q2. Latest entry: FY2020.
The whole theme swung hardest in 2020: 2 of 11 companies on the "Worse" side.
11 other companies' latest entry also says "Advanced".
- FY2020AdvancedAnnual report
「In addition, by reviewing the balance between planned production and quick-response production from product development through production and procurement, we improved the full-price sell-through rate by 6.4 percentage points compared with the previous fall/winter season.」
The integrated merchandising and sales process using AI was developed further to include a review of the balance between planned production and quick-response production, improving the full-price sell-through rate by 6.4 percentage points. - FY2020-Q3AdvancedAnnual report
「During the nine-month consolidated period, the company reviewed its product decision-making process and changed to an integrated product-development approach combining merchandising and sales. As a result of reviewing the mix of long-lead-time production and quick-response production, the gross profit margin improved by 4.1 percentage points from the previous year.」
The company changed to a product decision-making process integrating product planning and sales and, as a result of reviewing the ratio of long-lead-time production to quick-response production, improved the gross margin by 4.1 percentage points from the previous year. - FY2020-Q2AdvancedAnnual report
「During the six-month consolidated period, the company reviewed its product decision-making process and changed to an integrated product-development approach combining merchandising and sales. As a result, the gross profit margin improved by 4.6 percentage points from the previous year.」
The company changed to a product decision-making process integrating product planning and sales, improving the gross margin by 4.6 percentage points from the previous year. - FY2020-Q1AdvancedAnnual report
「During the cumulative first quarter of the current consolidated fiscal year, we introduced new technology for market analysis and product planning, established a system to use AI (artificial intelligence) to analyze and quantify qualitative information previously assessed through intuition and experience, and directly reflect customer feedback in products.」
To improve product planning accuracy, the company established a system to quantify market analysis and product planning information using AI and reflect customer feedback. - FY2019-Q2AdvancedAnnual report
「With regard to improving the full-price sell-through rate, we will transform the operating structure and review the merchandising process. By adopting a headquarters-based structure, we will promote the SPA model by capitalizing on economies of scale. We will also appoint brand directors and transform the organization into one capable of making cross-functional decisions from a brand perspective.」
The company presented a plan to link the review of the merchandising process with changes to the operating structure, a headquarters-based structure, and the appointment of brand directors, advancing toward cross-functional management of product planning and sales. - FY2019-Q1First statedAnnual report
「In addition, to improve the accuracy of product planning, we will review the merchandising process, establish a system for incorporating the sales division's views into product planning, build an integrated merchandising and sales structure, and seek to expand sales.」
The company has, for the first time, clearly stated its policy of establishing a merchandising process that incorporates the sales division's views into product planning and an integrated sales structure covering product planning and sales.