ikka’s Rebranding and End-to-End Brand Renewal
First written in FY2020-Q2. 9 of 10 entries say "Advanced", first in FY2020. Latest entry: FY2026-H1.
25 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「Regarding the renewal of the ikka brand, we renovated a total of 19 stores during the current interim consolidated accounting period. As a result, the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE reached 106.」
The end-to-end transformation of the ikka brand expanded with 19 additional renovations during the interim period, bringing the number of completed renewals to 106 stores. - FY2025-Q1AdvancedAnnual report
「Regarding the renewal of the ikka brand, we renovated a total of 20 stores during the first quarter of the current consolidated cumulative period. As a result, the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE reached 83.」
The end-to-end transformation of the ikka brand progressed through the renovation of 20 stores during the quarter, bringing the cumulative number of completed renewals to 83 stores. - FY2024-Q3AdvancedAnnual report
「Regarding the continued promotion of the ikka brand renewal, we renovated a total of 23 stores during the third quarter of the current consolidated cumulative period. As a result, the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE reached 63. Going forward, we will continue analysing the performance of stores that have completed renovation and expand the number of renovated stores.」
The ikka rebranding progressed to the renovation of 23 stores in the cumulative third quarter, bringing the number of stores completed as Beautiful Life Green Stores to 63. - FY2024-Q2AdvancedAnnual report
「We continued promoting the renewal of the ikka brand, carrying out the initiative at a total of 17 stores during the current second quarter cumulative consolidated period. As a result, the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE reached 57.」
The ikka rebranding progressed to the renovation of 17 stores during the first half, bringing the number of stores completed as Beautiful Life Green Stores to 57. - FY2024-Q1AdvancedAnnual report
「Regarding the renewal of the ikka brand, we renovated a total of 16 stores during the first quarter of the current consolidated cumulative period. As a result, the number of stores that had completed renewal as ikka THE BEAUTIFUL LIFE GREEN STORE reached 56.」
The ikka rebranding progressed to the renovation of 16 stores in the first quarter, bringing the number of stores that had completed renewal as Beautiful Life Green Stores to 56. - FY2023-Q3AdvancedAnnual report
「We also continued renewing the ikka brand, renovating and reopening a cumulative total of 39 stores as lifestyle shops.」
The ikka brand renewal progressed to the renovation and reopening of a cumulative total of 39 stores as lifestyle shops. - FY2023-Q2AdvancedAnnual report
「During the current second quarter cumulative consolidated period, we advanced the renewal of the ikka brand and renovated and reopened 9 additional stores as lifestyle shops.」
The ikka rebranding progressed into the specific initiative of renovating and reopening 9 stores as lifestyle shops during the first half. - FY2023-Q1AdvancedAnnual report
「During the current first quarter cumulative consolidated period, as part of the ikka brand renewal, the ikka Youme Town Hatsukaichi store was renovated and reopened as a lifestyle shop.」
The ikka brand renewal progressed into the specific initiative of renovating existing stores as lifestyle shops. - FY2020AdvancedAnnual report
「We have also begun rebranding our core ikka brand for renewed growth, resetting our target customers to reflect changes in the times and refreshing the brand concept so that it will receive greater support than ever. During the current fiscal year, under the theme Re＋, we will pursue renewed growth by offering products and customer service suited to the times ahead, drawing on ikka's 15-year history.」
For ikka's rebranding, the Company reset its target customers and refreshed the brand concept, translating the Re＋ theme into specific products and customer service. - FY2020-Q2First statedAnnual report
「From the second half onward, we will rebrand our core ikka brand and clarify our target customers to align the value we provide to them, while integrating the process from product planning and production through sales, thereby transforming the brand into one that enjoys even greater customer support.」
As new initiatives for the second half onward, the Company presented for the first time specific plans for ikka's rebranding, clarification of its target customers and integration of product planning, production and sales into an end-to-end process.