Strengthening omnichannel retail through in-store pickup

「We also began introducing BOPIS (a service for purchasing online and collecting products in stores), worked to generate reciprocal customer traffic between the e-commerce site and stores, and pursued sales initiatives by holding campaigns such as the “W11 Campaign” on our own website and on external e-commerce sites in Taiwan.」

「For the customer-participation live-commerce service “Nitori LIVE,” we significantly increased the number of broadcasts during the current interim consolidated cumulative period, from 57 in the previous interim consolidated cumulative period to 99. The number of viewers also rose from 2.02 million in the previous interim consolidated cumulative period to 3.93 million. We also began posting videos recorded for “Nitori LIVE” on the e-commerce site and using them as product-introduction videos for customers.」

「In February 2024, in response to customer requests to use barcode payments, we began offering barcode payment services as a new payment method at Nitori, Deco Home and N Plus stores.」

「As part of our efforts to propose new ways to shop, on “Nitori LIVE,” which is streamed on Nitori Net, we made our first appearance at the camping festival “GO OUT JAMBOREE 2023” and, for the first time, broadcast live from an outdoor event venue about this season’s outdoor products. We also began regularly holding “Let’s Learn Together! #Nitori Coordination,” a series of classes on storage and interior coordination during the broadcasts, which has been well received. The number of Nitori LIVE viewers exceeded 3.49 million during the first 3 quarters of the current consolidated cumulative period, and many people have watched the broadcasts.」

「As part of our efforts to propose new ways to shop, on “Nitori LIVE,” which is streamed on Nitori Net, we made our first appearance at the camping festival “GO OUT JAMBOREE 2023” and, for the first time, broadcast live from an outdoor event venue about this season’s outdoor products.」

「On “Nitori LIVE,” which is streamed twice a week on Nitori Net, we made our first appearance at the camping festival “GO OUT JAMBOREE 2023” and, for the first time, broadcast live from an outdoor event venue about this season’s outdoor products. During the first quarter of the current consolidated cumulative period, the cumulative number of broadcasts also exceeded 100, and many customers have watched them.」

「In November, we also introduced “Room de Coordination” on Nitori Net, allowing customers to shop after checking whether an interior item they are interested in suits their room at home and confirming color and pattern combinations. We will continue to promote initiatives that integrate online and offline channels, while working to build ongoing relationships with customers and improve shopping convenience.」

「As part of its efforts to propose new ways to shop, in addition to “Instagram Live,” which began in the previous consolidated fiscal year, we launched “Nitori Live” on our Group’s e-commerce site, enabling closer communication with customers, and broadcast it weekly. We also launched the “Curtain Online Consultation Service,” which allows customers to consult free of charge from home about purchasing window-covering products.」

「In addition to “Instagram Live,” launched in the previous consolidated fiscal year, we published “Nitori Live” on the e-commerce site Nitori Net to enable closer communication with customers. We will continue promoting initiatives that integrate online and offline channels, working to build ongoing relationships with customers and improve shopping convenience.」

「We launched a virtual showroom service that lets customers use a smartphone or other device to experience walking through a Nitori room-coordination display without visiting a physical store; the “Everyone’s Favorites” feature, which introduces highly rated products from Nitori Net reviews on both Nitori Net and in physical stores; the new “Staff Coordination” feature, in which group employees introduce company products together with images of their homes so that customers can more easily enjoy coordinating their rooms; and “Instagram Live,” which enables real-time communication with customers.」

「As part of our initiatives to propose new ways to shop, we launched a new feature on Nitori Net called “Staff Coordination,” allowing customers to enjoy coordinating their rooms more casually.」

「We created a feature page on Nitori Net titled “Everyone’s Favorites,” bringing together products that received high ratings in Nitori Net reviews. We also began an initiative to promote products receiving high customer ratings by establishing sections in physical stores that introduce their ease of use, design and value for money.」

「As a new way to shop, the company launched a virtual showroom service. Customers can shop through a smartphone or other screen without visiting a physical store, experiencing it as if they were walking through a Nitori coordinated room. The service provides a more convenient and enjoyable shopping environment.」

「The company launched a service awarding additional points to app members when they purchase products and added a new feature called “Size with Memo,” equipped with AR functionality to measure furniture dimensions, delivery routes and installation spaces. These efforts to create a more convenient and comfortable shopping environment led to strong growth in the number of app members.」

「As part of our one-to-one marketing initiatives, we launched a service that awards additional points to app members when they purchase products and added a new feature called “Size with Memo,” equipped with AR functionality that spatially recognizes and measures furniture dimensions, delivery routes, installation spaces and window sizes at home. These efforts to create a more convenient and comfortable shopping environment led to strong growth in the number of app members.」

「By using Nitori Net, customers can avoid in-person shopping and purchase products from home without visiting a store. We will continue to provide better services tailored to customer needs.」

「As part of our O2O (Online to Offline) initiative aimed at integrating online and offline channels, we revamped the official Nitori smartphone app. We added a feature that allows customers to check not only store inventory but also the in-store location of products to the image search function, which searches for and displays identical or similar products from our merchandise based on photos and images from magazines or the internet and allows customers to purchase them directly through the online shop. These enhancements were intended to improve customer convenience.」

「The smartphone app “Tebura de Shopping” (hands-free shopping), introduced last year, also produced results and helped drive sales at Nitori Net.」

「In addition, sales on Nitori Net have remained strong, supported by initiatives to develop an omnichannel strategy.」

「As part of our O2O (Online to Offline) initiative to connect sales floors and the internet, we are promoting more convenient shopping by expanding the installation of digital catalogs across all stores and enhancing their content so that customers can check product reviews and inventory information.」

「The O2O (Online to Offline) project launched last December is working to provide convenient services through the integration of online and stores, including information on product locations in stores and in-store inventory, and to encourage customers to visit stores and make purchases. Specifically, the project is promoting more effective marketing initiatives using Google Store Visit to measure how effectively web advertising drives actual store visits.」

「We are promoting the integration of stores and e-commerce through measures including the smartphone app “Tebura de Shopping” (hands-free shopping).」

「This new shopping style allows customers to scan a barcode in the store without carrying the product around, arrange shipment and make a purchase through the website. It connects physical stores and the website, improving customer convenience.」

「To improve customer convenience, we launched the in-store pickup service nationwide in July, allowing customers to collect products purchased on our e-commerce site at Nitori stores. We are working to strengthen our omnichannel offering so that customers can use the same services across all sales channels.」