Expanding the customer base through coordinated product suggestions

「② Offering total coordination As consumers’ purchasing needs become more diverse, demand for coordination that enables people to arrange rooms to suit their preferences is expected to continue increasing. We will strengthen proposals for total coordination, allowing customers to easily create spaces suited to their preferences at affordable prices.」

「To earn further support from customers, our group is establishing systems to systematically uncover customer feedback and connect it to product development and store proposals.」

「“Nitori LIVE” had more than 6.33 million cumulative viewers during the consolidated fiscal year, attracting viewership from many people.」

「The company also regularly holds “Let’s Learn Together! #NitoCoordination” during its broadcasts as a course on storage and coordination, and it has been well received. “Nitori LIVE” had more than 3.49 million viewers during the cumulative third-quarter consolidated period, attracting viewership from many people.」

「The company also regularly holds “Let’s Learn Together! #NitoCoordination” during its broadcasts as a course on storage and coordination, and it has been well received. “Nitori LIVE” had more than 2 million viewers during the cumulative second-quarter consolidated period, attracting viewership from many customers.」

「In particular, Nitori Meguro-dori and Nitori Ikebukuro Sunshine 60-dori opened as flagship stores in Tokyo featuring numerous room-style presentations designed to evoke actual rooms.」

「At the Meguro-dori store, room-style presentations have been substantially increased compared with conventional stores, allowing customers to experience new lifestyle ideas, including furniture arrangements, combinations with interior products and ways to use rooms.」

「To date, our group has addressed customers’ complaints, dissatisfaction and inconveniences by providing products that pursue affordability, quality and coordination.」

「Nitori Net now offers a new feature, Staff Coordination, which enables customers to enjoy coordinating their rooms more casually. Customers can shop through posted staff photos, as if viewing coordinated rooms, while sales generated through each photo are visible by employee. The feature will also be used to improve employee satisfaction and develop talent, further enhancing coordinated proposals for customers.」

「With more than 10,000 m² of sales space, this store is a comprehensive home-living proposal store, with a home improvement center on the first floor and furniture and home fashion products from both Nitori and Shimachu on the second floor. As the Nitori Group's first new coordinated store, the company is developing the store to provide a richer lifestyle to more customers in the local community.」

「As a new way to shop, the company launched a virtual showroom service. Customers can shop through a smartphone or other screen without visiting a physical store, experiencing it as if they were walking through a Nitori coordinated room. The service provides a more convenient and enjoyable shopping environment.」

「At several stores in the Kanto region, including the Narimasu store, the company promoted the reorganization of product categories and assortments, proposals by coordinated series and enhanced presentation. It also created concentrated home-appliance displays and themed displays for baby and children's products, among other initiatives, to make the sales floor more enjoyable for customers seeking total coordination.」

「Regarding the establishment of a new prototype store format, an initiative continued from the previous fiscal year, the company at the Narimasu store reorganized product categories and assortments, proposed products by coordinated series and strengthened presentation, among other measures, to create a sales floor where customers could better enjoy total coordination. As a result, the store received customer support, including an increase in the number of items purchased per customer. To meet increasingly diverse housing needs, the company will expand the Narimasu store's successful practices to new and remodeled stores.」

「At the Narimasu store, the company is promoting the creation of a store where customers can enjoy total coordination, including reorganizing product categories and assortments and strengthening product presentation, and is working to establish a new store prototype.」

「For this summer's seasonal product planning, the SEA series, featuring seaside motifs against a blue-and-white backdrop, and the Tropical series, with green as its main color and the vibrant look of a tropical resort, were well received, resulting in sales significantly above the previous year.」

「For this summer's seasonal product planning, the company introduced the SEA series, featuring seaside motifs against a blue-and-white backdrop, and the Tropical series, with green as its main color and the vibrant look of a tropical resort, and is making coordinated proposals.」

「The seasonal total-coordination product-planning series Patio, HARBOR, THE LAND and Winter Holiday, centered on DAY Value, the value brand offering a variety of color and pattern combinations at affordable prices, all performed well as their strong design appeal gained customer support.」

「For fall/winter product planning, the company introduced the Winter Holiday series, incorporating warm colors and nature-inspired motifs, and THE LAND series, which has a casual feel characterized by stripes and checks, and is proposing coordinated arrangements combining them with DAY Value, the value brand for everyday goods.」

「For this summer's seasonal product planning, the company introduced HARBOR, accented with seaside motifs, and the Patio series, based on botanical patterns. Coordinated proposals combining them with DAY Value, the value brand for everyday goods, were well received, resulting in sales exceeding those of last year's series.」

「For this summer's seasonal product planning, the company introduced Patio, based on botanical patterns, and HARBOR, featuring seaside motifs against a blue-and-white backdrop, and is proposing coordinated arrangements combining them with DAY Value, its value brand for everyday goods.」

「The seasonal product-planning series PARADISE, Seaside Villa, WINTER HOLIDAY and WEEKEND TRIP, each proposing a coordinated room makeover, all performed well as their strong design appeal and coordinated-product concepts gained customer support.」

「The company also focused on coordinated proposals in its fall/winter product planning. Both the Winter Holiday series, which creates a relaxing space reminiscent of a cottage surrounded by nature, and the Weekend Trip series, which creates a stylish, calm space reminiscent of a fashionable urban café, performed well.」

「The PARADISE series, featuring tropical-inspired accessories and richly textured interiors, and the Seaside Villa series, evoking a seaside villa with a fresh marine style, attracted attention on social media by offering an easy and enjoyable way to coordinate a summer home makeover, and sales performed well.」

「The seasonal coordinated products Seaside Villa and PARADISE, developed across product categories, also achieved strong sales.」

「Sales also grew for the fall/winter coordinated products Cafe Time and WINTER HOLIDAY developed for the current fiscal year.」

「To create a product range supported by customers, the company coordinates everything from colors, materials and designs to store presentation and promotional activities, focusing on developing coordinated products across categories. The SEA series, themed around a summer beach, performed well.」

「The company develops products across categories in line with a theme, coordinates everything from store presentation to promotional activities, actively proposes Nitori's coordinated room concepts to customers, and works to expand its customer base.」