An assortment that meets diverse customer needs

「特に、木目調の天板と金属脚を組み合わせたモダンなデザインでお求めやすい価格のダイニングセット「OT001シリーズ」、コードレスで持ち運びが可能な「折り畳めるコードレス扇風機」、「ふんわりつつみこむまくら P2507」、電子レンジで手軽に調理できる「レンジグリルシリーズ」などが好調に推移し、お客様からご支持をいただいております。」

「The company will strengthen its product development system and make new products account for approximately 30% of the sales floor, creating stores where customers can see new products each time they visit.」

「In home appliances, the company successively developed and launched innovative products, including the High-Concentration Negative-Ion Hair Care Dryer, Eco and Easy Air Conditioner and Center-Switch Refrigerator, aiming to combine functions that change conventional expectations with surprising prices. The results exceeded the previous year, and the Drum-Type Washer-Dryer received high acclaim, including selection for the 2025 first-half Nikkei MJ Hit Product rankings.」

「During the fiscal year, the company pursued the creation of demand as a theme, aiming to turn customers' wants into products through new product development. It increased the number of television commercials from 58 in the previous fiscal year to 65 in the current fiscal year, featured mainly priority products, offered those products at limited-time reduced prices, and coordinated stores and e-commerce to prepare displays and customer service for product recommendations. As a result, it created many hit products, including drum-type washer-dryers and N Warm Box Pads, which received strong customer support.」

「Sales performed well for products including the KK6133 electric sofa, introduced in television commercials, which provides luxurious comfort in a compact space; the N Cool WSP series, which uses PCM sheets with sustained cooling functionality to keep products cool for longer; and the SH01 towel, designed to provide a soft, enveloping and exceptionally comfortable drying experience.」

「At the 2023 Good Design Awards, organized by the Japan Institute of Design Promotion, the company received awards in 4 categories: an upcycled personal carpet, a hybrid organic-cotton bedding series, a deodorizing fabric series and a futon cleaning service with storage. These awards marked the company's 11th consecutive year of receiving Good Design Awards since 2013.」

「In terms of sales during the first six months of the current fiscal year, products such as the Relax low living-dining table set, which uses the new N Shield Fabric that resists stains and scratches, and natural-material bedding blended with organic cotton and known for its soft feel performed well.」

「At the 2022 Good Design Awards, organized by the Japan Institute of Design Promotion, the company received awards in 3 categories: an all-stainless-steel kitchen knife that fits the hand and is easy to grip, lace curtains that remain bright while blocking 99% of UV rays, and the 5-layer-volume futon mattress Sleep Maintenance. The recognition of the group's efforts in planning, developing and bringing products to market marked its 10th consecutive year of receiving Good Design Awards since 2013.」

「In terms of sales during the first six months of the current fiscal year, products including the Natural Fit pillow, which makes side sleeping more comfortable, tension-mounted roller blinds that can be easily installed without drilling holes in the wall, and the 2 Motor LE01 electric genuine-leather reclining personal chair, whose backrest and footrest can each be adjusted to the user's preferred angle, performed well. For home appliances such as Nitori-original air conditioners, which have been well received since last year, the company conducted campaigns such as free delivery promotions to make it easier for more customers to purchase them.」

「For home appliances such as Nitori-original Wi-Fi air conditioners, which have been well received since last year, the company worked to broaden its customer base by conducting campaigns such as free delivery promotions.」

「By introducing new and enhanced product categories, including baby products and home appliances, the company will broaden its lifestyle offerings and evolve the Nitori business into one that makes everyday life more convenient and enjoyable.」

「Although same-store sales during the first nine months of the current fiscal year were disappointing, the pressure-distributing reclining work chair Folist continued to perform well. In product development, a total of 6 products received 2021 Good Design Awards, organized by the Japan Institute of Design Promotion.」

「The company expanded its range of baby products, including N Cool bedding with contact-cooling functionality, and worked to broaden its customer base by beginning to offer Nitori-original high-performance Wi-Fi air conditioners.」

「In terms of sales during the first six months of the current fiscal year, sales increased significantly for products including the Bed Sofa B1-USB, which can be used as a sofa during the day and a bed at night, the N Collection dining furniture series, which added variations in design, and the N Polda wall-mounted tension shelf, which can be installed without drilling holes in the wall.」

「For the 2020 models, the company focused not only on the warmth provided by moisture-absorbing heat-generating materials but also on a comfortable feel against the skin. It expanded the lineup with multiple types, including the fluffy Mochiri type of N Warm, which uses short fibers and a filling with a distinctive texture, and the Shittori N Warm Moist type, with enhanced moisture retention, and sales have grown steadily.」

「In terms of sales during the first six months of the current fiscal year, among home fashion products, sales of storage cases increased significantly, including the N In Box, which can be used as flat-design multifunctional storage, and the N Karabo series, available in a wide range of colors and sizes with a premium wood-grain finish. PVC kitchen mats that resist stains and are easy to maintain, along with kitchen storage products, also performed well, while the N Cool series made with contact-cooling materials drove sales. Among furniture products, sales of home-office furniture, including computer desks and office chairs, and study desks designed for long-term use as children grow increased significantly, reflecting requests to refrain from going out and the spread of telework.」

「In terms of sales during the first six months of the current fiscal year, among home fashion products, sales of storage cases increased significantly, including the N In Box, a flat-design multifunctional storage box for making time at home more comfortable, and the N Click series, which substantially reduces assembly time without screws or tools. Kitchen and dining goods, mainly tableware, and kitchen storage also performed well, while the N Cool series, made with contact-cooling materials, drove sales, helped by the effects of television commercials. Among furniture products, sales of home-office furniture, including computer desks and office chairs, increased significantly as working from home became more common.」

「In terms of sales during the fiscal year, among home fashion products, sales of bedding and bed linens, including the N Cool series made with contact-cooling materials and the N Warm series made with moisture-absorbing heat-generating materials, increased. Sales of kitchen goods such as stain-resistant, easy-care PVC kitchen mats, as well as household appliances such as washing machines and refrigerators, also increased significantly, supported by strong customer demand. Among furniture products, sales of the Gio storage bed frame, which uses drawers of different sizes for organized storage and makes effective use of otherwise wasted space under the bed, the Believer electric reclining sofa, which offers excellent pressure distribution, and the company's in-house-developed N Sleep mattress series performed well.」

「In terms of sales during the third quarter of the current fiscal year, among home fashion products, sales of bedding and bed linens, including the N Warm series made with moisture-absorbing heat-generating materials, increased, while window-covering products also performed well. Among furniture products, sales of the CA1 combination sofa, which can be configured for different uses, and the company's in-house-developed N Sleep mattress series increased significantly.」

「In terms of sales during the first six months of the current fiscal year, home fashion products performed well, including kitchen goods such as stain-resistant, easy-care kitchen mats, indoor goods such as storage boxes, and household appliances such as rechargeable handheld fans with mobile-battery functionality, washing machines and refrigerators. Among furniture products, sales of the company's in-house-developed N Sleep mattress series and the Relax low dining set series, which features wide seats for comfortable lounging, drove sales, helped by the effects of television commercials and other promotions.」

「As home appliances for customers starting a new life, the company developed an all-automatic washing machine in-house this year, following the refrigerators offered last year. Featuring quiet operation and a glass lid that allows the contents to be seen, the washing machine broadened the range of home appliances, resulting in a significant increase in sales.」

「Among home fashion products, sales of the N Cool series, made with contact-cooling materials, and the N Warm series, made with moisture-absorbing heat-generating materials, significantly exceeded the previous year, helped by further quality improvements, expanded product variety and the establishment of a stable supply system. Functional products also performed well, including the N Grip series, such as duvet covers without ties that are easy to replace, pollen-catching curtains that attract pollen and dust in the air, and the N Click series, including storage units that can be assembled much faster without screws or tools.」

「As part of our product development, we began selling the N CLICK series, which substantially shortens assembly time without screws or tools. Unlike conventional ready-to-assemble furniture, it has a finished-furniture-like appearance without visible screws. In addition, the N CLICK BOX storage unit from the N CLICK series, Ukigumo ultra-light donabe cookware that is approximately 20% lighter than conventional products, Catch Clean curtains jointly developed with TEIJIN LIMITED to capture pollen and dust, and the high-performance Econature lace curtain, which combines the light-admitting function that normally conflicts with the “image blocking,” “UV-cutting” and “heat-blocking” functions of conventional lace curtains, were well received. As a result, a record-high 4 products jointly won the 2018 Good Design Award.」

「As part of our product development, we jointly developed and began selling the Econature™ lace curtain with TEIJIN LIMITED, featuring “Cut & Through” functionality that blocks heat, ultraviolet rays and sightlines while allowing light to pass through. Its advanced functionality, combining the benefits of conventional heat-blocking and light-admitting lace curtains, has been well received and sales are strong.」

「In home fashion products, sales increased for functional products such as antibacterial and dust-mite-resistant bedding that helps maintain the cleanliness of futons, and pollen-catching curtains whose specially treated fabric captures pollen and dust in the air. Bedding and curtain sets, kitchen products, and bathroom and toilet products also performed well. In furniture, our internally developed N SLEEP bed mattresses continued to perform steadily. During the spring new-life season, we also increased sales by offering bundled sales of home appliances, including newly developed compact refrigerators, to meet demand for bundled purchases of furniture and appliances.」

「In home fashion products, sales of the N COOL and N WARM series, using cool-touch and moisture-absorbing, heat-generating materials, respectively, substantially exceeded the previous year's level, helped by further quality improvements, range expansion and the establishment of a stable product supply system.」

「In particular, mattress pads now use moisture-generating yarn, heat-retaining fiberfill and heat-generating fiberfill, further improving their heat-generating function. In furniture, sofas using N-Shield synthetic leather with excellent abrasion resistance and our internally developed N SLEEP bed mattresses continued to post strong sales.」

「The N COOL series, with an expanded range of colors and products, benefited from rapid inventory adjustments in response to temperatures and sales trends, and sales remained strong. In particular, sales of mattress pads and bed pads using raw materials with excellent moisture absorption and release properties and thermal conductivity, which improved the cool-touch function and extended the duration of the cooling effect, substantially exceeded the previous year's level.」

「Sales of the N COOL series, which has a cool-touch function, began in April. Sales remained strong as the company increased color options, improved functionality through raw-material enhancements, improved the duration of the cooling effect, and expanded the product range, including N COOL products for pets.」

「In product development, sales of the N WARM series of high-performance fall and winter products exceeded the previous year's level. The series uses a moisture-absorbing, heat-generating material that converts moisture released by the body into heat, and thermal insulation was improved by increasing the volume of the heat-generating fiberfill. Sales also benefited from an expanded range of children's products and other items. In furniture, we expanded the range of our internally developed N SLEEP bed mattresses, began selling a hard type using firmer pocket coils that provides greater support while maintaining a comfortable fit, and are steadily increasing sales.」

「As part of our product strategy, the N COOL series achieved further functional improvements over the previous year's models through improvements in raw materials, including the use of NT FINE™, a comfortable fiberfill with excellent moisture absorption and release properties jointly developed with TOYOBO CO.,LTD. Sales also increased substantially as a result of expanding the range of products handled, establishing a stable product supply system, and the promotional effects of various media, including television and magazines.」

「We are strengthening product development and sales to meet customers' diverse needs. Sales of NITORI STUDIO sofas and bed frames, which allow customers to choose combinations from a wide range of colors, sizes and designs in addition to our focus on quality and functionality, and the CONNECT series of wall-mounted storage furniture, which allows customers to freely select open shelving, TV stands and other elements to suit their usage scenarios, are progressing favorably. In addition, in April we began selling the N COOL series of seasonal spring and summer products, which has been well received every year.」