Promoting digital communications, including social media outreach

「On Nitori LIVE, a customer-participation live-commerce platform, we significantly increased the number of broadcasts during the six-month interim period from 57 in the same period of the previous year to 99. The number of viewers also increased from 2.02 million in the same period of the previous year to 3.93 million.」

「Nitori LIVE also regularly hosts “Let's Learn Together! #NitoCoordination,” a popular course where customers can learn about storage and coordination. The total number of Nitori LIVE viewers exceeded 6.33 million during the fiscal year, attracting many viewers.」

「The company also regularly holds “Let’s Learn Together! #NitoCoordination” during its broadcasts as a course on storage and coordination, and it has been well received. “Nitori LIVE” had more than 3.49 million viewers during the cumulative third-quarter consolidated period, attracting viewership from many people.」

「The company also regularly holds “Let’s Learn Together! #NitoCoordination” during its broadcasts as a course on storage and coordination, and it has been well received. “Nitori LIVE” had more than 2 million viewers during the cumulative second-quarter consolidated period, attracting viewership from many customers.」

「On “Nitori LIVE,” which is streamed twice a week on Nitori Net, we made our first appearance at the camping festival “GO OUT JAMBOREE 2023” and, for the first time, broadcast live from an outdoor event venue about this season’s outdoor products. During the first quarter of the current consolidated cumulative period, the cumulative number of broadcasts also exceeded 100, and many customers have watched them.」

「As part of its efforts to propose new ways to shop, in addition to “Instagram Live,” which began in the previous consolidated fiscal year, we launched “Nitori Live” on our Group’s e-commerce site, enabling closer communication with customers, and broadcast it weekly. We also launched the “Curtain Online Consultation Service,” which allows customers to consult free of charge from home about purchasing window-covering products.」

「In addition to Instagram Live, which was launched in the previous fiscal year, we made Nitori Live available on the Nitori Net e-commerce site, enabling closer communication with customers.」

「We launched services such as Instagram Live, which enables real-time communication with customers. We will continue to promote initiatives that integrate online and offline channels, working to build lasting relationships with customers and improve shopping convenience.」

「Because the system makes sales generated through posted photos visible for each employee, we will also use it to improve employee satisfaction and develop talent, further enhancing our product coordination proposals for customers.」

「Initiatives to communicate the appeal of products, such as adding easy-to-understand explanatory videos to products listed on Nitori Net, have been successful. Domestic e-commerce revenue for the six-month period ended with the second quarter was ¥36.2 billion, up 102.8% year on year, exceeding the previous year's level by an even wider margin.」

「As more customers use both our stores and e-commerce site flexibly, we will continue to focus on effective marketing, including direct communication with customers through the Nitori app.」

「As more customers use both our stores and e-commerce site flexibly, we will focus on effective marketing, including direct communication with customers through the Nitori app, to provide a more convenient and comfortable shopping experience.」

「As part of our One-to-One Marketing initiatives, we launched a service that awards additional points to app members when they purchase products. Going forward, we will continue to provide greater convenience to customers through the Nitori app, which serves as a contact point for delivering information tailored to their needs.」

「We are also strengthening One-to-One Marketing, which delivers information tailored to customer needs.」

「Advertising and promotional expenses decreased, mainly because advertising shifted from print media to web media, resulting in performance broadly in line with plan.」

「“One-to-One Marketing” initiatives that use new marketing tools to provide individually optimized marketing based on each customer’s preferences, attributes and other characteristics」

「The video advertisements “HARBOR” and “Patio,” which used state-of-the-art filming technology to express the concept of bringing nature indoors with an overwhelming sense of realism, helped improve the image of Nitori’s interior coordination. Interactive advertising on social media, including messaging about the functions of N COOL pet beds and calls for users to post scenes of their use, also generated a strong response and contributed to sales growth.」

「Specifically, we are promoting initiatives to make marketing activities more effective, including the use of Google Store Visit, which measures how effectively web advertising drives actual store visits.」

「In its EC business, the company is promoting the integration of stores and EC through digital communications, including communications via social media, and the introduction of the “Hands-Free Shopping” smartphone app. Sales on Nitori Net have also remained strong.」

「Digital communications, including social media outreach, also contributed to higher sales, resulting in increases in both revenue and profit.」