Brand Transformation toward the Entire Home-Living Experience
First written in FY2020-Q3. 15 of 16 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-08-06.
1 other company's latest entry also says "Advanced".
- 2026-08-06AdvancedFinancial results presentation
「LIFE SELECT continued to perform well / The sales mix of renovations, furniture and interior products also steadily increased.」
LIFE SELECT maintained 41 stores, while renovations, furniture and interior products accounted for 12.4% of sales at all LIFE SELECT stores. The company also presented development of model stores of approximately 3,000 tsubo and joint-store development with companies from other industries. - FY2026AdvancedAnnual report
「The company is seeking to maximize corporate value by pursuing a growth strategy centered on LIFE SELECT, experiential stores where customers can experience, try and complete all aspects of everyday living, based on the store concept “Everything that makes life fun and happy,” and offering one of Japan’s largest selections, along with competitive prices and services.」
LIFE SELECT was reaffirmed as an enterprise-wide growth strategy centered on experiential stores where customers can experience, try and complete all aspects of everyday living, rather than merely as a store format. - FY2026-H1AdvancedAnnual report
「The company is seeking to maximize corporate value by pursuing a growth strategy centered on LIFE SELECT, experiential stores where customers can experience, try and complete all aspects of everyday living, based on the store concept “Everything that makes life fun and happy,” and offering one of Japan’s largest selections, along with competitive prices and services.」
The brand shift toward “Living in Every Aspect” was reorganized as a growth strategy centered on LIFE SELECT, experiential stores where customers can experience, try and complete all aspects of everyday living, and the maximization of corporate value. - FY2025-H1AdvancedAnnual report
「In May 2024, we reopened Tecc LIFE SELECT Fukuyama in Fukuyama, Hiroshima, following renovations (33 stores nationwide as of the end of September 2024). In addition, we plan to open 3 more LIFE SELECT stores during the current fiscal year.」
The brand shift toward “Living in Every Aspect” was advanced through the opening of the LIFE SELECT Fukuyama store, the rollout of 33 stores nationwide and the addition of 3 stores during the current fiscal year. - FY2024-Q1AdvancedAnnual report
「Opened a total of 33 experiential LIFE SELECT stores, starting with the Kumamoto Kasuga store on 18 June 2021 (6 LABI LIFE SELECT stores and 27 TECC LIFE SELECT stores, including 6 new stores).」
The brand shift toward “Living in Every Aspect” was advanced through the rollout of LIFE SELECT at a total of 33 stores. - FY2023-Q3AdvancedAnnual report
「The company opened a total of 28 experiential LIFE SELECT stores, offering home appliances, furniture and interior goods, household goods, remodeling services, toys and other products for everyday life, with one of the largest product ranges in the region, beginning with the Kumamoto Kasuga store on 18 June 2021. This comprised 6 LABI LIFE SELECT stores and 22 TECC LIFE SELECT stores, including 5 new stores.」
The brand shift toward “Living in Every Aspect” was advanced through the rollout of LIFE SELECT at a total of 28 stores. - FY2023-Q2AdvancedAnnual report
「As part of the active promotion of store development, a key initiative, we have actively pursued new store openings, store expansions and renovations, and format changes. To strengthen the "everything for everyday life" strategy, we opened a total of 27 experiential LIFE SELECT stores, starting with the Kumamoto Kasuga store on 18 June 2021, under the store concept "Fun. Everything that makes life happy." LIFE SELECT offers one of the largest selections in the region, including appliances, furniture and interior goods, household goods, remodeling services and toys (6 LABI LIFE SELECT stores and 21 TECC LIFE SELECT stores, including 4 new stores).」
The brand shift toward “Living in Every Aspect” was advanced through the rollout of LIFE SELECT at a total of 27 stores. - FY2023-Q1AdvancedAnnual report
「The company opened a total of 23 experiential LIFE SELECT stores, offering home appliances, furniture and interior goods, household goods, remodeling services, toys and other products for everyday life, with one of the largest product ranges in the region, beginning with the Kumamoto Kasuga store on 18 June 2021.」
The brand shift toward “Living in Every Aspect” was advanced through the rollout of 23 experiential LIFE SELECT stores offering home appliances, furniture, household goods and remodeling services. - FY2022-Q3AdvancedAnnual report
「As part of strengthening the “Living in Every Aspect” strategy, the company has opened a total of 13 new-format LIFE SELECT stores, whose store concept is “Everything that makes life fun and happy,” offering home appliances, furniture and interior goods, household goods, remodeling services, toys and other products for everyday life, with one of the largest product ranges in the region. The rollout began with the expansion and renovation of the Kumamoto Kasuga store on 18 June 2021.」
The brand shift toward “Living in Every Aspect” was put into practice through the rollout of LIFE SELECT at a total of 13 stores. - FY2022-Q1AdvancedAnnual report
「To strengthen our "whole-lifestyle" strategy, new-format stores under the "Tecc LIFE SELECT" name, with the store concept "Everything that makes life happy," have been opening one after another, beginning with the expansion, extension and renovation of the Kumamoto Kasuga store on 18 June. As of 31 July, there were 5 stores in total: Kumamoto Kasuga, Himeji Main, Sapporo Main, Kobe Main and Kisarazu Jousei Main.」
The brand shift toward “Living in Every Aspect” was put into practice through the rollout of the new-store concept, Tecc LIFE SELECT, at 5 stores. - FY2021AdvancedAnnual report
「For some time, we have pursued a "new business format as a lifestyle infrastructure industry" under the "whole-lifestyle" concept as a company capable of providing one-stop services covering not only home appliances for the home, but also housing and renovations, furniture and interiors, household goods and other products. The results have become firmly established.」
We explained that "whole-lifestyle" offerings, providing one-stop services covering home appliances, housing and renovations, furniture and interiors, and household goods, had continued to produce firmly established results. - FY2021-Q2AdvancedAnnual report
「The company has established the results of promoting a “new format as a lifestyle infrastructure” under the “whole-home living” concept, with stores providing one-stop access not only to home appliances for the home but also to housing and renovations, furniture and interiors, household goods and other products.」
It was explained that the results of the transition of the brand and business to "whole-lifestyle" offerings had become firmly established. - FY2021-Q1AdvancedAnnual report
「Although the retail industry as a whole faced a challenging environment, amid these changes our medium- to long-term "whole-lifestyle" initiative demonstrated that it had been accepted by market and customer needs, enabling us to perform well.」
We explained the transition of the brand and business to "whole-lifestyle" offerings as evidence that it had been accepted by market needs. - FY2020-Q3First statedAnnual report
「As part of our branding strategy, we began broadcasting a new commercial, "Everything that makes life happy," on 18 November 2019, changing our image from that of a home appliance retailer to one centered on "whole-lifestyle" offerings.」
We began broadcasting a new commercial on 18 November 2019 and launched a branding initiative to shift our corporate image from a home appliance retailer to "whole-lifestyle" offerings.