Strengthening theme-based products and universal design travel

「その一環として、昭和元年から100年の節目となる2026年を記念した「昭和100年」テーマのツアーを４月より順次発売し、青函トンネルや相撲の聖地を巡るなど、当時の歴史や文化を現地で体感できる旅を展開しました。」

「As part of these efforts, in August 2025 we collaborated with West Japan Railway Company and the Kyoto Railway Museum to operate a special tour that ran on a freight line and entered the Kyoto Railway Museum directly. We also launched the “Cool Travel” series, combining stays at summer resorts and nighttime sightseeing under the theme of “coolness,” and worked to expand travel products suited to extremely hot weather.」

「At 近畿日本ツーリスト㈱, in conjunction with the amended Act for Eliminating Discrimination against Persons with Disabilities taking effect in April this year, we will continue to launch travel products responding to diverse customer needs at appropriate times. These will include hot-spring day trips for ostomates as part of our universal tourism initiative, and sales of “My Ethical Journey – Miyako Hotels Style,” an ethical travel product incorporating carbon offsets that contribute to reducing part of the CO2 emissions generated through travel.」

「In addition, at 近畿日本ツーリスト, a pilgrimage tour to anime locations received an Excellent Award at the “Tour Grand Prix 2024” organized by the Japan Association of Travel Agents, in recognition of optional tours offering experiences related to the anime and a special party featuring appearances by production staff. We also received the Judges’ Special Award for a northern-lights tour targeting people whose physical function and stamina have declined with age, including those who use wheelchairs or walk with canes, and their families, in recognition of our universal tourism initiatives.」

「At 近畿日本ツーリスト㈱, in conjunction with the amended Act for Eliminating Discrimination against Persons with Disabilities taking effect in April this year, we will continue to launch travel products responding to diverse customer needs at appropriate times. These will include hot-spring day trips for ostomates as part of our universal tourism initiative, and sales of “My Ethical Journey – Miyako Hotels Style,” an ethical travel product incorporating carbon offsets that contribute to reducing part of the CO2 emissions generated through travel.」

「In Kyoto, a popular destination for autumn foliage, the “Early Morning Private Visit to Kodaiji” tour, which allows guests to enjoy the foliage at leisure by avoiding crowded times, was well received. Club Tourism’s escorted tours also received favorable reviews for themed travel such as Nippon Maru charter cruises featuring Setouchi sunsets and autumn foliage in western Japan, historical tours, temple tours and culinary tours.」

「For escorted tours operated by クラブツーリズム株式会社, we focused on selling theme-based products featuring unexplored destinations and spectacular scenery, as well as solo travel.」

「In domestic individual travel, the company operated numerous tours uncovering valuable local events and seasonal attractions, including a tour to watch “Horan Enya,” one of Japan’s largest boat festivals held once every 10 years in Matsue, Shimane Prefecture, and a tour offering aerial views from a Cessna aircraft of the Mozu-Furuichi Kofungun, a registered World Cultural Heritage site.」

「The company operated attention-grabbing tours designed to uncover new demand, including a special exhibition tour at the Fukuoka City Museum, “Samurai: The Beauty of the Warrior,” developed in collaboration with the women’s popular online game “Touken Ranbu-ONLINE,” and a tour offering aerial views from a Cessna aircraft of the Mozu-Furuichi Kofungun, a registered World Cultural Heritage site.」

「The company operated attention-grabbing tours designed to uncover new demand, including a special exhibition tour at the Fukuoka City Museum, “Samurai: The Beauty of the Warrior,” developed in collaboration with the women’s popular online game “Touken Ranbu-ONLINE,” and a tour offering aerial views from a Cessna aircraft of the Mozu-Furuichi Kofungun, a registered World Cultural Heritage site.」

「In domestic travel, the individual travel business operated well-received tours responding to customer needs, including tours visiting locations associated with the change of era from Heisei to Reiwa and tours to view the sunrise on the day of the change. It also sold distinctive travel products under both the Kinki Nippon Tourist and Club Tourism brands, including a lodging package allowing customers to play a female professional shogi player at Ginpuso in Nishiura Onsen, Aichi Prefecture, known among fans as a sacred site for shogi, and a tour that reserved the entire Sukanoyu Onsen Ryokan in Aomori Prefecture, famous for its mixed-gender “Hiba Sennin Bath,” for the first time since it opened, allowing guests to enjoy the bath without mixed bathing.」

「The company revitalized exchanges between the product development divisions of Kinki Nippon Tourist and Club Tourism, extending to Kinki Nippon Tourist the development of theme-based travel products cultivated by Club Tourism.」

「Club Tourism also launched a new women-only travel brand targeting women in their 30s to 50s and expanded tours responding to women’s distinctive interests in travel.」

「In domestic travel, the individual travel business expanded original tours visiting locations associated with popular video games and anime. It also focused on planning and selling highly original themed travel products, including the first private tour of the main building of the State Guest House, Akasaka Palace, a national treasure, and the “Nomauke: Aizu Encampment” tour, which recreated the climactic flag-capturing event of Fukushima Prefecture’s renowned Soma Nomaoi festival for Club Tourism customers.」

「In domestic travel, the individual travel business sold a lodging package allowing customers to play a professional shogi player at an inn famous as a sacred site for shogi. Under both the Kinki Nippon Tourist and Club Tourism brands, it also focused on selling highly themed travel products, including an optional tour offering a VR scope experience at Himeji Castle, a World Cultural Heritage site and national treasure, and a tour allowing visitors to see inside the Tower of the Sun, the symbol of Expo ’70 Osaka.」

「The company expanded original, highly themed products, including tours of urban freight lines that are not normally used by passenger trains, to differentiate itself from competitors. It also expanded barrier-free tours, including “Dual Ski” experiential tours allowing wheelchair users to enjoy skiing.」

「The company expanded highly themed travel products, including tours satisfying intellectual curiosity such as “Adults’ Social Studies Field Trips,” to differentiate itself from competitors.」

「Club Tourism Co., Ltd. advanced the development and sale of carefully designed products, including high-value-added products such as the “Beautiful Japanese Scenery and Busan Cruise aboard Diamond Princess,” tours using a chartered “Utage” dining train running on 4 freight lines within East Japan Railway Company’s operating area, and tours that people with food allergies can join with confidence, thereby differentiating itself from competitors.」

「The company enhanced its range of high-quality travel experiences focused on comfort, including journeys exploring the history, traditional culture and nature of Japan and countries around the world. It also opened the Capital Area Recommended Travel Planning Center in October to expand recommended trips unique to a comprehensive travel company, and developed and sold products addressing diverse customer needs, including collaborative projects with popular anime franchises.」

「The company focused on selling high-quality, well-planned travel products, including by launching sales of “Kateigaho Travel” through a collaboration with Kateigaho, which proposes a refined lifestyle for middle-aged women, as well as other theme-based products.」

「Club Tourism Co., Ltd. focused on selling travel products rich in themes and planning expertise, including “theme-based products” specializing in hobbies and health and “Trips Exclusively for Solo Travelers” tailored to customers’ preferred participation styles. It also worked to enhance its barrier-free tours, an area it has pursued for many years, including tours to the Rio de Janeiro 2016 Paralympic Games that could be enjoyed by people with visual impairments. In addition, it began joint research with Tohoku University’s Institute of Development, Aging and Cancer into the effects of travel in preventing dementia, with the aim of developing travel products that contribute to healthy longevity.」

「Club Tourism Co., Ltd. focused on “theme-based products” with clearly defined tour objectives to differentiate itself from competitors, while working to develop carefully designed products in every detail to further improve repeat rates.」

「The company will position “theme-based products” at the center of its growth strategy and strengthen them. It will also focus on expanding universal-design products such as “Travel for Everyone,” taking into account the expected further increase in the population aged 75 and over.」