Increasing the proportion of online sales

「近畿日本ツーリストの直営店舗販売事業および仕入部門、近畿日本ツーリストブループラネットの国内市場向けＷＥＢ販売事業をクラブツーリズムに集約することで、仕入れから商品企画・販売までを一体的に運営する体制を整備しました。」

「As part of the integration of the individual travel businesses, the individual travel businesses of Kinki Nippon Tourist and Kinki Nippon Tourist Blue Planet will change from those companies to Club Tourism. By combining a customer base of 10 million with Kinki Nippon Tourist’s strength in brand recognition and Club Tourism’s strength in product planning, the group aims to enhance the value of its business-to-consumer operations by offering distinctive, theme-based products tailored to customer needs across the individual travel business.」

「個人旅行事業の一体化では、近畿日本ツーリスト㈱および㈱近畿日本ツーリストブループラネットの個人旅行事業をクラブツーリズム㈱に承継させ、合計1,000万人の顧客基盤に加え、近畿日本ツーリスト㈱の強みであるブランド認知度とクラブツーリズム㈱の強みである高い商品企画力を掛け合わせることで、顧客ニーズに沿った当社グループならではのテーマ型商品を個人旅行全般に展開し、ＢｔｏＣ事業の価値向上を図ります。」

「In the group’s domestic individual travel business, the company focused on selling dynamic package products, with Tokyo and Hokuriku–Ise-Shima becoming popular destinations.」

「In the group’s domestic individual travel business, the company focused on selling dynamic package products, with Tokyo and Hokuriku–Ise-Shima becoming popular destinations.」

「In related businesses, the group digitized the “Tourist Travel Voucher” and the “Best Selection” accommodation gift certificate, making them easy to use for travel reservations and payments online.」

「Under these circumstances, the group launched Kinki Nippon Tourist Blue Planet Co., Ltd., a specialist company for online sales of individual travel, to strengthen the integrated planning and sale of online products.」

「Under this new structure, Kinki Nippon Tourist Blue Planet Co., Ltd. will, as a specialist online sales company, strengthen the integrated planning and sale of online products for the individual travel business and accelerate Kinki Nippon Tourist Co., Ltd.’s shift online.」

「Accordingly, in January 2022 the company substantially expanded the accommodation facilities available through its domestic dynamic package, and in May this year it will also begin selling an overseas dynamic package to meet overseas travel demand after the COVID-19 pandemic subsides.」

「We will use the funds raised through this third-party allocation to finance growth-strategy investments, centered on system development to expand the functions of Club Tourism Co., Ltd.’s “New Club 1000 Business,” accelerate Kinki Nippon Tourist Co., Ltd.’s transition to dynamic packages, develop the “New Travel Concierge” customer service provided by avatar agents, and expand functions for the new “KNT High Class Blue Planet” brand, which offers high-quality ryokan and hotels tailored to customer needs. Through these investments, we will implement business-structure reforms to overcome our difficult operating environment and work to further expand the business and improve profitability.」

「For Kinki Nippon Tourist’s individual travel business, the company will continue reducing its store network while focusing on sales of online products, including Kinki Nippon Tourist Dynamic Package, in cooperation with approximately 900 affiliated stores nationwide.」

「Sales of the “Mate” and “Holiday” brands, which have long been marketed primarily through brochures, will end at the end of March this year, and the business will shift from primarily in-store sales to online sales of Kinki Nippon Tourist Dynamic Package and other products. Sales will combine digital and physical services, including the online rollout of “New Travel Concierge,” a remote customer service offering travel guidance and support. The company will also strengthen cooperation with Tabimaru-kai, a network of approximately 500 affiliated sales outlets nationwide. In addition, it will work with the KNT-CT Partners Association, comprising approximately 3,800 accommodation and transport providers, to differentiate its offerings by communicating the appeal of local destinations.」

「(1) Concentration on online sales, including Kinki Nippon Tourist Dynamic Package; (2) termination of sales of group-planned package tours under the “Mate” and “Holiday” brands and reduction of the number of individual-travel stores to approximately one-third by the end of March 2022」

「A system that uses data received directly from transport and accommodation providers to create online products began full-scale operation in March, while a system that also automates the production of travel brochures began full-scale operation in May. These systems will substantially improve the speed of online product development and travel brochure production. In April, a system for issuing discount coupons for campaign products and other offerings on the Kinki Nippon Tourist website began operation, supporting the expansion of online sales promotion. In May, a system began operation that can display, in a single search, Kinki Nippon Tourist’s domestic travel products under the “Mate” brand and Club Tourism’s domestic travel products, completing the practical integration of the two sites.」

「Against this backdrop, under the medium-term management plan ending in fiscal 2020, the group pursued the integration of 近畿日本ツーリスト and クラブツーリズム, focused on further increasing member customers, strengthening its product offering and expanding web sales, and worked to further strengthen its group travel business.」

「Against this backdrop, under the medium-term management plan ending in fiscal 2020, the group pursued the integration of 近畿日本ツーリスト and クラブツーリズム, focused on further acquiring member customers, strengthening its product offering and expanding web sales, and worked to further strengthen its group travel business.」

「Against this backdrop, under the medium-term management plan formulated the previous year and centred on “rebuilding the individual travel business and expanding and strengthening the group travel business,” the group pursued the integration of 近畿日本ツーリスト and クラブツーリズム, focusing on strengthening its product offering by enhancing web sales and shifting toward the development of destination-based products.」

「As part of these efforts, we will renovate the Kinki Nippon Tourist and Club Tourism websites this autumn and establish a system allowing users to search for and purchase each brand’s products from the other brand’s website. This will eliminate the boundary between the two sites and increase visitor numbers through more effective marketing. We will also expand the number of products by introducing a system that substantially shortens the time required to develop online products.」

「The company strongly promoted measures including the integration of Kinki Nippon Tourist and Club Tourism to strengthen their product development and sales capabilities, as well as the expansion of online sales.」

「As the first step, in May the company substantially revamped the Kinki Nippon Tourist website, changing it to a simple, image-led design and strengthening smartphone compatibility.」

「Specifically, the company will upgrade both websites from fiscal 2018 to designs and functions capable of competing with OTAs, then integrate them around fiscal 2020 to direct customers between the sites more effectively.」

「The company also introduced a new online sales system, “Domestic Dynamic Package,” and launched a service allowing customers to freely combine and book a wide range of accommodation facilities and Shinkansen services.」

「株式会社近畿日本ツーリストＷＥＢ (tentative name) is a specialist company for selling the group companies’ individual travel products over the internet」

「The eYado internet booking service achieved its near-term target of 10,000 contracted accommodation facilities, and the company is focusing on further expansion.」

「The company launched “eYado Group Travel,” which recommends accommodation facilities suited to groups of 8 to 20 people through the eYado internet booking service, and worked to increase the proportion of online sales.」