Restructuring of Hotel Brand Categories and Launch of New X Category
First written in FY2024. 4 of 6 entries say "Advanced", first in FY2026-H1. Latest entry: 2026-08-05.
4 other companies' latest entry also says "Advanced".
- 2026-08-05AdvancedResults
「On 3 April 2026, we opened the new-brand hotel “Anchored by RIHGA Osaka Namba,” advancing the reorganization and expansion of brand categories into the implementation stage.」
The opening of the Osaka Namba new-brand hotel moved the reorganization and expansion of brand categories into the implementation stage. - FY2026AdvancedAnnual report
「In May 2025, we announced that we would launch 2 new brands, Anchored by RIHGA and Bouncy by RIHGA. Among the new hotels already announced, Anchored by RIHGA Osaka Namba is scheduled to open in Osaka Namba in spring 2026 as the first hotel under its brand, and Bouncy by RIHGA Fukuoka Hakata is scheduled to open in Fukuoka Hakata in autumn 2026 as the first hotel under its brand. Primarily targeting customers in their 20s and 30s, whose values are becoming increasingly diverse, we will provide unique stay experiences that showcase the strengths of the RIHGA Royal Hotel Group.」
The company provided specifics on the development of the X Category, announcing 2 brands primarily targeting customers in their 20s and 30s and presenting plans to open the first hotel under each brand in Osaka Namba and Fukuoka Hakata. - 2026-05-29AdvancedFinancial results presentation
「We expect new brands, including the X category, to contribute to earnings from fiscal 2026 onward and to accelerate their rollout, thereby realizing the results of our growth strategy initiatives.」
Described openings completed or planned in Osaka Namba and Fukuoka Hakata for new brands, including the X category, and indicated that their rollout would accelerate. - FY2026-H1AdvancedAnnual report
「Regarding the “reorganization and launch of hotel brand categories,” we announced in May 2025 that we would launch 2 new brands, Anchored by RIHGA and Bouncy by RIHGA. Among the new hotels already announced, Anchored by RIHGA Osaka Namba is scheduled to open in Osaka Namba in spring 2026 as the first hotel under its brand, and Bouncy by RIHGA Fukuoka Hakata is scheduled to open in Fukuoka Hakata in autumn 2026 as the first hotel under its brand. Primarily targeting customers in their 20s and 30s, whose values are becoming increasingly diverse, we will provide unique stay experiences that showcase the strengths of the RIHGA Royal Hotel Group.」
The company moved from reorganizing its existing categories and developing the X Category to a more specific plan, announcing 2 new brands and planning to open the first hotel under each brand in Osaka Namba and Fukuoka Hakata. Customers in their 20s and 30s are the primary target. - FY2025-H1RestatedAnnual report
「To meet diversifying needs while leveraging our strengths and to respond broadly to future development opportunities, we reorganized our categories by hotel grade and style and expanded our brand portfolio. We also established the X Category to actively approach target customer segments not covered by our existing brands, developing distinctive hotels that highlight the appeal of their surrounding communities.」
The company continues to describe the reorganization of its hotel categories, expansion of its brand portfolio and approach to new customer segments through the X Category. - FY2024First statedAnnual report
「To leverage our strengths while enabling us to respond broadly to future development opportunities, we reorganized our hotel brand categories by grade and style and expanded their range, creating brand categories capable of meeting diversifying needs. In the newly launched X Category, we will emphasize expressions conveying trends, originality and freshness, and actively approach new customer segments that we had not fully captured as our primary target in the past.」
As a core strategy under the Medium-Term Management Plan 2026 “ReRISE,” the company reorganized its hotel brands by grade and style and began approaching customer segments that had not previously been its primary target through the new X Category.