Establishing a Luxury Hotel Brand Through New Demand Development and Market-Specific Initiatives
First written in FY2017. 18 of 27 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-08-05.
No other company in this theme has enough history to compare yet.
- 2026-08-05AdvancedResults
「The number of RIHGA Members surpassed 570,000 in June 2026.」
Membership increased from 550,000 in March 2026 to 570,000 in June 2026. - FY2026RaisedAnnual report
「The number of RIHGA Members exceeded 550,000 in March 2026. The Group plans to acquire members at an annual rate of 100,000 and aims to reach 1 million members in 2030.」
The number of members increased from 500,000 in September 2025, the previous disclosure, to 550,000 in March 2026, and the Group newly indicated a target of acquiring 100,000 members annually and reaching 1 million members in 2030. - FY2026-H1AdvancedAnnual report
「To strengthen brand communications, the Group continued initiatives centered on its RIHGA Members membership organization to achieve sustainable growth in its domestic customer base and strengthen relationships with customers. The number of RIHGA Members exceeded 500,000 in September 2025.」
The number of RIHGA Members increased from 460,000 in March 2025, the previous disclosure, to 500,000 in September 2025. - FY2025AdvancedAnnual report
「The number of RIHGA Members exceeded 460,000 in March 2025. In December 2024, the Group established an Inbound Business Division to strengthen orders across the inbound tourism business, focusing on the increasingly diverse and growing number of individual foreign travelers as well as overseas groups and MICE projects, in anticipation of future new hotel openings.」
The number of RIHGA Members increased from 360,000 in March 2024 to 460,000 in March 2025. In addition, an Inbound Business Division overseeing inbound tourism orders was established. - FY2024AdvancedAnnual report
「As part of its efforts to strengthen marketing capabilities, the number of members of the RIHGA Members service, launched in April 2021, exceeded 360,000 in March 2024. The Group is rolling out sales promotion initiatives across all its businesses using new features on the member smartphone app, including instant points, referral points and wedding anniversary points.」
The number of RIHGA Members increased from more than 330,000 in December 2023 to more than 360,000 in March 2024, and new features such as instant points were used for sales promotion across the Group. - FY2024-Q3AdvancedAnnual report
「As part of strengthening its marketing capabilities, the Company has rolled out sales promotion initiatives across the Group for RIHGA Members, a loyalty program launched in April 2021, and membership exceeded 330,000 in December 2023.」
The number of RIHGA Members increased from more than 300,000 in September 2023 to more than 330,000 in December of that year, expanding the membership base. - FY2024-Q2AdvancedAnnual report
「As part of strengthening its marketing capabilities, the Company has rolled out sales promotion initiatives across the Group for RIHGA Members, a loyalty program launched in April 2021, and membership exceeded 300,000 in September 2023.」
The Company rolled out sales promotion initiatives for RIHGA Members across the Group, and membership exceeded 300,000 in September 2023. - FY2023AdvancedAnnual report
「The number of members of RIHGA Members, a smartphone app-based loyalty program, reached approximately 260,000 as of the end of March 2023, doubling from a year earlier, and the service is used by many customers.」
RIHGA Members membership doubled from approximately 110,000 at the end of the previous fiscal year to approximately 260,000 at the end of March 2023, expanding the membership base. - FY2023-Q3AdvancedAnnual report
「As of the end of December 2022, approximately 220,000 members were using the service. The Company also newly established the Accommodation Strategy Promotion Office at its head office and began supporting sales strategies and operational efficiency improvements for the accommodation division across the Group.」
RIHGA Members membership increased from approximately 180,000 at the end of September 2022 to approximately 220,000 at the end of December. The Accommodation Strategy Promotion Office also began supporting sales strategies and operational efficiency improvements across the Group. - FY2023-Q2AdvancedAnnual report
「Regarding the strengthening of marketing capabilities, the Company implemented new-registration campaigns and other initiatives for the RIHGA Members loyalty program using its smartphone app and focused on acquiring members. As of the end of September 2022, approximately 180,000 members were using the service. The Company also newly established the Accommodation Strategy Promotion Office at its head office and began supporting sales strategies and operational efficiency improvements for the accommodation division across the Group. It is leading digital marketing and promotions for overseas markets shared across the Group and promoting initiatives aimed at securing inbound business after the pandemic.」
RIHGA Members membership increased from approximately 150,000 at the end of June 2022 to approximately 180,000 at the end of September. The Company also newly established the Accommodation Strategy Promotion Office at its head office and began supporting sales strategies and operational efficiency improvements across the Group. - FY2023-Q1AdvancedAnnual report
「Regarding the strengthening of marketing capabilities, the Company implemented new-registration campaigns and other initiatives for the RIHGA Members loyalty program using its smartphone app and focused on acquiring members. As of the end of June 2022, approximately 150,000 members were using the service. The Company also newly established the Accommodation Strategy Promotion Office at its head office and began supporting sales strategies and operational efficiency improvements for the accommodation division across the Group.」
The Company disclosed that RIHGA Members had approximately 150,000 members as of the end of June 2022 as part of its member acquisition initiatives, and support across the Group by the Accommodation Strategy Promotion Office had progressed to the launch stage. - FY2022AdvancedAnnual report
「The Company also newly established the Accommodation Strategy Promotion Office at its head office and will begin supporting sales strategies and operational efficiency improvements for the accommodation division across the Group. It will lead digital marketing and promotions for overseas markets shared across the Group and promote initiatives aimed at securing inbound business after the pandemic.」
Regarding the strengthening of marketing capabilities, the Company announced plans to establish the Accommodation Strategy Promotion Office at its head office and begin supporting sales strategies across the Group and digital marketing for overseas markets. - FY2022-Q3RestatedAnnual report
「From August, the Company began offering a smartphone app for the new RIHGA Members loyalty program. In addition to making hotel stays and restaurant reservations easy, the app enables members to receive campaign information regularly, including coupons, special accommodation plans and special restaurant menus. RIHGA Royal Hotel (Osaka) also began posting a series of Instagram videos titled Professional Files introducing the hotel's professionals. In addition, the Group diversified its information dissemination through social media, including by opening official LINE accounts for its group hotels.」
The Company continues to strengthen customer convenience and information dissemination through its membership app, Instagram videos and official LINE accounts. - FY2022-Q2AdvancedAnnual report
「From August, the Company began offering a smartphone app for the new RIHGA Members loyalty program. In addition to making hotel stays and restaurant reservations easy, the app enables members to receive campaign information regularly, including coupons, special accommodation plans and special restaurant menus. RIHGA Royal Hotel (Osaka) also began posting a series of Instagram videos titled Professional Files introducing the hotel's professionals. In addition, the Group diversified its information dissemination through social media, including by opening official LINE accounts for its group hotels.」
The Company gave concrete form to initiatives enhancing customer convenience and information dissemination by offering a smartphone app for the new loyalty program, an Instagram video series, and official LINE accounts for the group hotels. - FY2021AdvancedAnnual report
「Through customer insight analysis based on interviews and other activities, the Company thoroughly adopted a customer perspective in sales initiatives across its divisions. It also strengthened information dissemination by using new Instagram features to acquire followers and by running advertisements and distributing videos, while continually redesigning and enhancing the functions of its own website. In addition, to improve customer convenience, the Company introduced a new customer management system, established the RIHGA Members loyalty program, and began offering some of its services.」
The Company advanced its marketing initiatives from customer insight analysis and information dissemination through Instagram, advertising and videos to website enhancements, the introduction of a new customer management system and RIHGA Members, and the launch of some services. - FY2020AdvancedAnnual report
「As part of its brand strategy, the Company refreshed its website and undertook social media marketing. It also rolled out Instagram in earnest, reaching 15,000 followers. The Company installed a large digital signage display in the main lobby and has focused on strengthening its ability to disseminate information together with digital art.」
The Company gave concrete form to its brand strategy by refreshing its website, undertaking social media marketing, rolling out Instagram in earnest, reaching 15,000 followers, and installing a large digital signage display. - FY2020-Q3RestatedAnnual report
「The Company also conducted customer insight analysis and other activities to provide products and services offering the added value unique to the hotel.」
The Company continues its initiative of providing hotel-specific products and services offering added value through customer insight analysis. - FY2020-Q2RestatedAnnual report
「The Company also conducted customer insight analysis and other activities to provide products and services offering the added value unique to RIHGA Royal Hotel.」
The Company continues its initiative of providing products and services offering added value through customer insight analysis. - FY2020-Q1AdvancedAnnual report
「The Company also conducted customer insight analysis and other activities to provide products and services offering the added value unique to RIHGA Royal Hotel.」
The Company added concrete marketing initiatives involving customer insight analysis to provide products and services offering added value. - FY2019-Q3RestatedAnnual report
「On the facilities side, the Company rebranded the Japanese restaurant Naniwa at RIHGA Royal Hotel Tokyo in June last year and reopened it as Kyoryori Tankuma Kitamise Directed by M. Kurisu and Teppanyaki Miyabi, among other initiatives, to meet customers' increasingly diverse needs and strengthen its earnings base.」
The Company has reiterated the initiative of rebranding and reopening the Japanese restaurant at RIHGA Royal Hotel Tokyo under 2 brands, continuing to address increasingly diverse customer needs and strengthen the earnings base. - FY2019-Q2RestatedAnnual report
「On the facilities side, the Company rebranded the Japanese restaurant Naniwa at RIHGA Royal Hotel Tokyo in June this year and reopened it as Kyoryori Tankuma Kitamise Directed by M. Kurisu and Teppanyaki Miyabi, among other initiatives, to meet customers' increasingly diverse needs and strengthen its earnings base.」
The Company has reiterated the initiative of addressing increasingly diverse customer needs and strengthening the earnings base by rebranding and reopening the Japanese restaurant at the Tokyo hotel. - FY2019-Q1AdvancedAnnual report
「On the facilities side, the Company rebranded the Japanese restaurant Naniwa at RIHGA Royal Hotel Tokyo in June this year and reopened it as Kyoryori Tankuma Kitamise Directed by M. Kurisu and Teppanyaki Miyabi, among other initiatives, to meet customers' increasingly diverse needs and strengthen its earnings base.」
The Japanese restaurant at the Tokyo hotel was rebranded and reopened under 2 brands, giving concrete form to initiatives addressing increasingly diverse customer needs and strengthening the earnings base. - FY2018RestatedAnnual report
「We aim to become a hotel that delivers excitement and satisfaction to our customers. By making the development of new demand and initiatives tailored to each market the pillars of our strategy, developing products and services that meet the needs of diverse customers, and expanding the business, we will establish a brand as a luxury hotel.」
The Company continues its strategy of establishing a luxury hotel brand through developing new demand, market-specific initiatives, and product and service development. - FY2017First statedAnnual report
「We aim to become a hotel that delivers excitement and satisfaction to our customers. By making the development of new demand and initiatives tailored to each market the pillars of our strategy, developing products and services that meet the needs of diverse customers, and expanding the business, we will establish a brand as a luxury hotel.」
For the first time, explicitly states a strategy of establishing a luxury hotel brand through new demand development, market-specific initiatives, and product and service development.