Improving Productivity and Customer Convenience Through Digital Technology

「As part of its DX initiatives for the lodging business, the company began introducing AI revenue management systems at each hotel and successively commenced operations. It also progressively rolled out a new PMS (core business system) to group hotels. In addition, it worked to make effective use of AI, including by building an internal FAQ portal, rebuild its internal culture through digitalization, and develop internal DX talent.」

「During the current fiscal year, the company worked to build the foundation for introducing a new PMS (property management system) that makes effective use of AI, respond to increasingly diverse business operations and working environments, and develop internal DX talent. In September 2024, it was certified as a DX Certified Business Operator under the standards established by the Ministry of Economy, Trade and Industry.」

「The company also newly established an internal DX Promotion Office, worked to promote the digitalization of business operations, and developed its business systems environment to improve operational efficiency and reduce workloads. In addition, it launched projects including the automation of HACCP processes.」

「In addition, the company upgraded its core systems for procurement, cooking and merchandise manufacturing.」

「In addition, the company implemented new systems for procurement, cooking and merchandise manufacturing, among other functions, and established a framework for centralized management of inventory, food materials, cost data, and ordering and procurement.」

「In addition, the company is advancing projects to implement new systems for procurement, cooking and merchandise manufacturing, among other functions, and is preparing to establish centralized management of inventory, food materials, cost data, and ordering and procurement.」

「The company continues to pursue digital transformation. As part of this effort, it rolled out new POS register systems equipped with automatic change dispensers and all-in-one payment terminals to group hotels. To improve administrative efficiency, it worked to make internal documents paperless and accelerate their circulation through an internal approval system, promoting greater operational efficiency. In addition, the company began upgrading its core systems for procurement, cooking and merchandise manufacturing, and is promoting the deployment of systems in each division to improve productivity and operational efficiency.」

「As part of its efforts to promote DX and the SDGs, the company began personnel exchanges through reciprocal secondments with an IT company and the development of joint products through a partnership with a venture company offering new ideas.」

「From August, the Company began offering a smartphone app for the new RIHGA Members loyalty program. In addition to making hotel stays and restaurant reservations easy, the app enables members to receive campaign information regularly, including coupons, special accommodation plans and special restaurant menus. RIHGA Royal Hotel (Osaka) also began posting a series of Instagram videos titled Professional Files introducing the hotel's professionals. In addition, the Group diversified its information dissemination through social media, including by opening official LINE accounts for its group hotels.」

「Meanwhile, as a pillar of efficient operations and to promote DX, we conducted personnel exchanges through reciprocal secondments with an IT company. We aim to contribute to the promotion of DX by developing personnel with IT skills.」

「In its administrative divisions, the company improved operational efficiency through digitalization, including by implementing a cumulative total of 250 RPA processes and rolling them out to group hotels.」

「As society rapidly becomes more digital, we recognize that it is essential to respond swiftly to change and actively adopt new technologies to improve productivity and operational efficiency across the Group and enhance customer convenience. Our digitalization initiatives include automating and streamlining operations through RPA, strengthening digital marketing using social media, developing an in-house web check-out system, using customer analytics, and responding to increasingly diverse cashless payment methods.」