HANEDA VIRTUAL BOUTIQUE: Retail Expansion Integrating Physical and Digital Channels

「For domestic flights, in addition to opening an unmanned checkout store in the gate area of Terminal 1, we held events in collaboration with local governments nationwide and hosted “Aloha Market,” a limited-time event featuring popular products from Hawaii, in an effort to capture diverse demand.」

「The duty-free pre-order website is also being expanded to include products not previously handled, such as Chanel fragrances and cosmetics. We will work to improve customer convenience and increase revenue further.」

「We relocated the collection counter for products reserved through our duty-free advance reservation site from the general duty-free store and newly established “TIAT PRE ORDER PICK UP.” This separated the customer flow for shopping in the store from the collection of reserved products, helping reduce congestion, including queues at store registers, and thereby reducing customer stress and improving the purchase rate.」

「In the e-commerce business, we launched the “Haneda Airport Duty-Free Reservation Station” within the “WeChat” app for Chinese customers, allowing them to reserve duty-free products from our stores online. We also launched the “HANEDA TAX FREE Locker” service for Chinese travelers, enabling convenient, hands-free sightseeing without carrying products purchased during their trip, with fully electronic, unmanned consumption-tax exemption procedures.」

「In March this year, we also added a new service, “HANEDA Points,” to the official Haneda Airport app to improve convenience and satisfaction for app members.」

「We also launched “HANEDA PICK UP,” which allows customers to collect at Haneda Airport stores products ordered through the official “HANEDA Shopping” online store. In addition, we are advancing initiatives linking e-commerce with physical stores, including selling the popular “World’s In-Flight Meals” products from the online store through vending machines at the airport.」

「In the e-commerce business, we launched “Haneda Direct-from-Origin Selection,” a site selling carefully selected products from Hokkaido shipped directly from their places of origin. We are also advancing initiatives linked to physical stores, including expanding the product range of the popular meal sets by adding new menus and selling them at stores within the airport.」

「In the e-commerce business, in addition to expanding products such as new menus for the popular meal sets sold on our directly operated site, we newly launched a LINE mini-app version of the “HANEDA Shopping” site.」

「On our directly operated e-commerce site, the meal sets launched in March this year have been well received, so we are expanding the product range by adding new menus and are also working to diversify revenue by strengthening our agency business for products such as the radiative-cooling material “Radi-Cool” and the multilingual translation mask “C-Face.”」

「At the end of March this year, we also launched the official Haneda Airport app. In addition to providing airport information and store discount information, the app enables online shopping, and we will continue to improve convenience by adding and updating functions.」

「In the e-commerce business, in addition to expanding the product range on our existing e-commerce site, we launched a new cross-border e-commerce site in collaboration with other companies and are pursuing various initiatives to expand the scale of the business.」

「In terms of sales, we expanded the range of products offered on the domestic e-commerce site “HANEDA Shopping,” actively adding products available exclusively at Haneda Airport. We also promoted the site through social media to raise awareness and enhanced its functionality. Going forward, we will continue strengthening marketing and the e-commerce business by leveraging Haneda Airport’s role as a transportation hub, while integrating physical stores with online retail, with the aim of securing revenue sources unaffected by temporary declines in passenger numbers.」

「In sales operations, we will strengthen marketing and e-commerce by leveraging Haneda Airport’s role as a transportation hub, establish a new organization to integrate physical stores and online operations, and seek to secure revenue sources that are less affected by temporary declines in passenger numbers.」

「In terms of sales, we opened new stores and renovated existing stores in both the domestic and international terminals. In the commercial area of the international facilities in Terminal 2, we opened 34 stores under the “TOKYO AIR” concept as a response to changes in consumer trends, allowing visitors to experience the atmosphere of Tokyo, as well as “HANEDA VIRTUAL BOUTIQUE,” the first virtual boutique in Japan’s duty-free market to combine physical and digital retail.」