Pricing Strategy in the Resort Business
First written in FY2020-Q2. 12 of 14 entries say "Advanced", first in FY2021-Q2. Latest entry: 2026-08-07.
2 other companies' latest entry also says "Advanced".
- FY2025-H1AdvancedAnnual report
「The company thoroughly pursued active sales efforts and revenue management (optimization of selling prices),」
The company explicitly defined revenue management as the optimization of selling prices and combined it with active sales efforts to achieve high occupancy and high average room rates. - FY2024AdvancedAnnual report
「Inbound demand increased substantially due to the resumption and expansion of international flights following the lifting of entry restrictions, as well as the weaker yen. In Japan, amid the extension of nationwide travel support measures and increased summer leisure demand, active sales promotion, including PR activities at overseas travel fairs and domestic travel campaigns, also proved effective, resulting in high occupancy and high average room rates.」
The hotel business achieved high occupancy and high average room rates through sales promotion and the recovery in demand. - FY2024-Q3AdvancedAnnual report
「Inbound demand increased substantially due to the resumption and expansion of international flights following the lifting of entry restrictions, as well as the weaker yen. In Japan, amid the extension of nationwide travel support measures and increased summer leisure demand, active sales promotion, including PR activities at overseas travel fairs and domestic travel campaigns, also proved effective, resulting in high occupancy. The company also worked to optimize selling prices in response to cost inflation in labor and raw material costs. As a result, average room rates reached their highest level ever,」
The company promoted sales and optimized selling prices, maintained high occupancy, and brought average room rates to their highest level ever. - FY2024-Q1AdvancedAnnual report
「As cost inflation continued, the company also worked to optimize selling prices.」
Across the hotel business, not only in the resort business, the company worked to optimize selling prices in response to cost inflation. - FY2022-Q3RestatedAnnual report
「More recently, the increase in COVID-19 cases has resulted in fewer new bookings and some cancellations, but the company will continue to accelerate the promotion of the “NEW LOCAL STAY Plan (local residents-only plan)” and the aforementioned new products,」
Although the increase in COVID-19 cases has resulted in fewer new bookings and cancellations, the company continues to pursue its policy of accelerating the promotion of local residents-only plans and other offerings. - FY2022-Q2AdvancedAnnual report
「More recently, with the nationwide lifting of the quasi-emergency measures and the state of emergency, and the phased easing of restrictions on activities, both occupancy and average room rates have been recovering. The company will continue to accelerate the promotion of the “NEW LOCAL STAY Plan (local residents-only plan)” and the aforementioned new products,」
As restrictions on activities were eased, occupancy and average room rates in the hotel business, including resorts, began to recover, and the company stated that it would accelerate the promotion of local residents-only plans and other offerings. - FY2021AdvancedAnnual report
「Although the period began under the impact of the spread of COVID-19, occupancy recovered rapidly after the state of emergency was lifted in May. In particular, in the resort business, the effect of the Go To Travel Campaign and an increase in domestic travelers led average room rates, which had been a challenge, to remain above the year-earlier period.」
The resort business’s average room rate exceeded the year-earlier period due to the Go To Travel Campaign and an increase in domestic travelers. - FY2021-Q2AdvancedAnnual report
「In the resort business, the effect of the “Go To Travel Campaign,” together with the successful promotion of new products such as plans including taxi transfers targeting domestic travelers, contributed to a significant increase in occupancy while average room rates remained above the previous year. RevPAR at existing properties exceeded the previous year in September, and the hotel business became profitable in the second quarter of the fiscal year, strongly driving the business.」
By using new products and the Go To Travel Campaign, the company increased occupancy while maintaining average room rates above the previous year, and RevPAR at existing properties also exceeded the previous year in September. - FY2020-Q2First statedAnnual report
「Although the period was affected by temporary closures at certain properties for renovation work and by natural disasters, the shift toward a pricing-focused strategy also contributed to a 2.8% year-on-year increase in RevPAR at existing properties.」
The company shifted toward a pricing-focused strategy in the resort business, resulting in a 2.8% year-on-year increase in RevPAR at existing properties.