Counteroffensive Targeting Domestic Customers

「Active sales promotion, including PR activities at travel fairs held overseas and domestic travel campaigns, proved effective, resulting in high occupancy rates and high average room rates.」

「Active sales promotion, including PR activities at travel fairs held overseas and domestic travel campaigns, proved effective, resulting in high occupancy rates.」

「Inbound demand increased substantially as international flights resumed and increased following the lifting of entry restrictions, and as the yen weakened. In Japan, amid the extension of the National Travel Assistance program and increased summer leisure demand, active sales promotion, including PR activities at travel fairs held overseas and domestic travel campaigns, also proved effective, resulting in high occupancy rates.」

「At the group, domestic travel demand and inbound demand, primarily from overseas students and visitors from Hong Kong, South Korea and the United States, increased following the lifting of entry and activity restrictions. In addition, the implementation of measures to stimulate tourism demand, including the National Travel Assistance program, led to a substantial recovery in performance, centered on the hotel business.」

「In addition to stronger domestic travel and inbound demand, tourism stimulus measures such as nationwide travel support contributed to a continued recovery trend in the hotel business, with occupancy and average room rates rising to levels close to those before the onset of COVID-19.」

「The business environment is currently recovering and improving, with the removal of restrictions on the number of entrants, the lifting of entry restrictions for individual foreign travelers, and the launch of the National Travel Assistance program. We will continue to build a structure for strengthening our business base, including through strategic openings.」

「Although the state of emergency in Okinawa Prefecture was extended and Tokyo issued its fourth state of emergency on 12 July, occupancy rates in the Dormy Inn and resort businesses in July exceeded those of the same period a year earlier, demonstrating steady results from capturing domestic demand in response to the decline in inbound demand.」

「Provision of our hotels through the Kyoritsu General Corporate Membership Program: Shiki Club, the NEW LOCAL STAY Plan (local residents-only plan), the Direct round-trip service from home to the resort (accommodation plan with round-trip taxi transfers), WORK PLACE DORMY (a hotel that can serve as an office and a hotel for living), NOMADormy, the fixed-fee, circulating stay service TsugiTsugi, and the subscription service goodroom Hotel Pass」

「In addition to pursuing cost savings through the use of employment adjustment subsidies and other support programs, we strengthened sales of new products as sales initiatives, including WORK PLACE DORMY (a hotel that can serve as an office and a hotel for living), which supports new ways of working, and the Kyoritsu General Corporate Membership Program: Shiki Club, intended for expanded employee-benefit services and other uses.」

「However, occupancy rates recovered sharply from June onward, supported by measures implemented by the national and local governments, including the Go To Travel Campaign, and our new products developed with COVID-19 infection-control measures in mind, which were well received.」

「Although the state of emergency in Okinawa Prefecture was extended and Tokyo issued its fourth state of emergency on 12 July, occupancy rates in the Dormy Inn and resort businesses in July exceeded those of the same period a year earlier, demonstrating steady results from capturing domestic demand in response to the decline in inbound demand.」

「《Planning of new products》・“COVID-19 Student Support Program (interest-free loans for dormitory fees)”・“Direct round-trip service from home to the resort (accommodation plan with round-trip taxi transfers)”・“NEW LOCAL STAY Plan (local residents-only plan)”・“Peace-of-mind plan for avoiding crowded conditions”・“WORK PLACE DORMY (a hotel that can serve as an office and a hotel for living)”・“Kyoritsu General Corporate Membership Program: Shiki Club”」

「While continuing to seek an early recovery, we will promote sales of new products, including WORK PLACE DORMY (a hotel that can serve as an office and a hotel for living), which supports telework with hot-spring facilities and meals, and the long-stay plan Living Hotel, as part of our measures to prevent the spread of COVID-19.」

「However, occupancy rates recovered sharply from June onward, supported by measures implemented by the national and local governments, including the Go To Travel Campaign, and our new products developed with COVID-19 infection-control measures in mind, which were well received.」

「Although demand for business travel and domestic leisure remained sluggish in April and May, hotel occupancy rates recovered substantially following the lifting in June of requests to refrain from travel between prefectures, the sale of our new products in conjunction with various tourism campaigns implemented by prefectures, and other developments, and this recovery trend continued from July onward. In addition, with the launch of the government's Go To Travel Campaign, we are steadily pursuing an offensive push while thoroughly implementing measures to prevent the spread of COVID-19.」

「In anticipation of the recovery of social and economic activity through the phased easing of requests to refrain from going out, we will begin taking steps toward an offensive push targeting domestic customers.」