Policy of using monthly membership and contribution margin per member as the core KPIs for the growth strategy
First written in FY2022. 5 of 10 entries say "Restated". Latest entry: FY2026.
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- FY2026RestatedAnnual report
「The company has designated metrics ① and ② as important KPIs and aims to establish an even stronger customer base by making maximum use of its track record and expertise in acquiring one of the industry's largest memberships as a pioneer in clothing sharing-economy and personal styling services. ① For monthly paying members, the company will pursue improvements with new member acquisition as a priority.」
The company maintains its policy of using monthly paying members and contribution margin per member as important KPIs, with member acquisition as a priority. - FY2026-H1RestatedAnnual report
「Although short-term member-acquisition efficiency fell below expectations as a result of strengthening advertising and promotional activities in the autumn, monthly members continue to increase.」
In line with its existing policy of treating monthly members as an important growth metric, the company states that membership continues to increase. It also states that short-term acquisition efficiency fell below expectations. - FY2025SoftenedAnnual report
「For the fiscal year ending June 2026, contribution profit per member is expected to remain at the same level as in prior fiscal years, with growth to be achieved mainly through an increase in monthly members.」
The company has shifted its focus from the previous explanation that it would continue improving contribution profit per member to a plan under which contribution profit per member is expected to remain at the same level in the fiscal year ending June 2026, with growth driven mainly by an increase in monthly members. - FY2023RestatedAnnual report
「We have designated metrics ① and ② as important KPIs and aim to establish an even stronger customer base by making maximum use of our track record and expertise in building one of the industry’s largest memberships as a pioneer in clothing-sharing economy services and personal styling services. For ① monthly members, we will continue to diversify and strengthen acquisition channels as before. In particular, we will expand non-advertising acquisition methods and improve the CVR (conversion rate) of site traffic. For ② contribution profit per member, we will pursue improvements by increasing upselling and cross-selling opportunities and strengthening customer loyalty.」
The company has reaffirmed its policy of making monthly members and contribution profit per member important KPIs and has specified measures including non-advertising traffic, higher CVR, upselling and cross-selling, and stronger customer loyalty. - FY2022First statedAnnual report
「We have designated ① monthly members and ② contribution profit per member as important KPIs. We aim to establish an even stronger customer base by making maximum use of our track record and expertise in building one of the industry’s largest memberships as a pioneer in clothing-sharing economy services and personal styling services.」
The company’s basic growth policy is to expand its membership and improve profit per member.