Expanding Awareness Among Women and Strengthening Customer Acquisition Channels
First written in FY2022. 5 of 11 entries say "Advanced", first in 2026-05-15. Latest entry: FY2026.
3 other companies' latest entry also says "Other".
- FY2026Progress in transforming the member acquisition modelAnnual report
「Measures to increase membership, including strengthening alliances, holding in-person events, enhancing owned media to raise awareness, and bringing advertising operations in-house and improving them, are steadily progressing. We will accelerate these efforts in the fiscal year ending June 2027 and link them to membership growth.」
The former policy of moving away from reliance on advertising has been made concrete as a transformation of the member acquisition model, including alliances, in-person events, owned media, and bringing advertising operations in-house. - FY2026-H1Increased investment in awareness and record-high new registrationsAnnual report
「In particular, during the second quarter accounting period, new monthly member registrations reached a quarterly record high, partly because we made substantial investments in increasing awareness to raise the growth rate going forward.」
The company states that it strengthened investment in increasing awareness, resulting in a quarterly record high for new monthly member registrations. - FY2025ReframedAnnual report
「For the fiscal year ending June 2026, we will diversify new-member acquisition methods by moving away from reliance on advertising and strengthening collaborations and offline touchpoints, among other measures.」
The focus of initiatives has shifted from expanding awareness mainly through web advertising to diversifying acquisition methods, including collaborations, alliances, friend referrals, offline touchpoints and the company’s own media. - FY2023RestatedAnnual report
「According to a survey by 株式会社インテージ, awareness of “airCloset” among women nationwide is approximately 4% (※). We believe that growth can be achieved by further increasing awareness and expanding our business areas.」
Using awareness of approximately 4% among women nationwide as a baseline, the company reiterates its growth policy of expanding awareness and its business areas. - FY2022First statedAnnual report
「According to a survey by 株式会社インテージ, awareness of “airCloset” among women nationwide is approximately 4% (※). We believe that growth can be achieved by further increasing awareness and expanding our business areas.」
The company plans to expand awareness and membership acquisition through web advertising, mass advertising and campaigns.