Expansion of Customer Acquisition Support and Beauty Media Businesses

「SAVOR JAPAN began integrating with TableCheck's reservation system for restaurants and launched a service enabling increasingly numerous overseas visitors to Japan to make smooth reservations through SAVOR JAPAN.」

「On SAVOR JAPAN, a gourmet website for overseas visitors to Japan, reservations increased significantly after restrictions on accepting overseas travelers were lifted, and demand from overseas visitors to Japan is expected to expand further.」

「Conditions remain difficult at customer restaurants, but reservations on SAVOR JAPAN, a gourmet website for overseas visitors to Japan, have increased significantly since October, following the lifting of restrictions on accepting overseas travelers. Demand from overseas visitors to Japan is expected to expand further.」

「In the restaurant advertising media business, formerly the media business, we operate Hitosara and Tabelog, customer acquisition support services for restaurants. Conditions remain difficult due to restaurant closures and shortened operating hours among customers. We also entered into a new partnership with Instagram and began a service enabling reservations at Hitosara member restaurants through Instagram. As part of support for restaurants, we also distributed support videos on partners' digital out-of-home advertising media deployed in major cities nationwide, using digital signage installed at commercial facilities and other locations, while focusing on initiatives looking ahead to the post-COVID-19 era.」

「In the restaurant advertising media business, formerly the media business, we operate Hitosara and Tabelog, customer acquisition support services for restaurants. Conditions remain difficult due to restaurant closures and shortened operating hours among customers. We also entered into a new partnership with Instagram and began a service enabling reservations at Hitosara member restaurants through Instagram, while focusing on initiatives looking ahead to the post-COVID-19 era.」

「As part of measures to support restaurants affected by voluntary restraints on economic activity accompanying the state of emergency, Hitosara began allowing customers to order food from Instagram at listed restaurants offering takeout information, with the aim of maintaining relationships with customers and enabling restaurants to continue operating. It also partnered with Picks, a mobile order-and-pay app operated by DIRIGIO, to launch takeout ordering and payment services for listed restaurants. With planning support from Dentsu's Food Lifestyle Lab, it also began the Online Restaurant initiative, which proposes new dining experiences suited to the With/After COVID-19 era, and continued developing a support service for restaurants sharing premises.」

「As part of measures to support restaurants affected by voluntary restraints on economic activity accompanying the state of emergency, Hitosara began allowing customers to order food from Instagram at listed restaurants offering takeout information, with the aim of maintaining relationships with customers and enabling restaurants to continue operating. Hitosara also partnered with Picks, a mobile order-and-pay app operated by DIRIGIO, to launch takeout ordering and payment services for listed restaurants. In addition, it launched a service using Baitry, provided by Spotmate, to create employment opportunities for freelancers and students and support matching with restaurants and companies facing labor shortages.」

「From January 2020, we began an initiative enabling restaurants using Hitosara's reservation function to make instant reservations through Bespo!, a customer acquisition support service for restaurants provided by Bespo. We also operate SAVOR JAPAN, a gourmet website for overseas visitors to Japan, and from February 2020 began linking restaurant information on SAVOR JAPAN with Japan Travel by NAVITIME, a navigation service for overseas visitors to Japan operated by NAVITIME JAPAN, supporting restaurant selection by overseas visitors and enabling online reservations.」

「Hitosara World is also being expanded with more information on overseas restaurants, including leading restaurants worldwide and local restaurants recommended by their chefs. In March 2019, we partnered with OpenTable, enabling instant reservations at leading restaurants featured on Hitosara Hawaii and at local restaurants recommended by their chefs. We also began initiatives in the sharing economy as a new business, starting in March 2019 with a partnership with Spacemarket,Inc. to propose space sharing to restaurants that do business with us.」

「In January 2019, we partnered with Mafengwo, China's largest travel social media platform, which had 130 million registered members in China and 120 million monthly active users. We provided Mafengwo with information on approximately 1,000 restaurants listed on SAVOR JAPAN that had requested simplified-Chinese translations for Chinese customers.」

「On Hitosara, we expanded the number of restaurants offering online instant reservations and began awarding points to users of the instant reservation service to increase reservations. We also operate SAVOR JAPAN, a gourmet website for overseas visitors to Japan, and entered into a business partnership with TSUNAGU, which operates TSUNAGU Japan, a web media outlet for visitors to Japan, to maximize customer acquisition through active media collaboration. In the wedding business, we partnered with DRONE ENJOY, which has one of Japan's leading pilot networks, to launch services in December 2018 using drones to introduce wedding venues and film weddings, advancing the provision of a higher-quality user experience.」

「For Hitosara, we introduced AI Concierge, an automated response service using artificial intelligence developed by our group company U-NEXT Marketing, to the support desk for member restaurants. This enables automatic responses to inquiries 24 hours a day, 365 days a year, regardless of the time」

「The free beauty media magazine bangs TOKYO, published in June 2018, addressed the needs of overseas visitors to Japan by providing information including introductions to salons that welcome foreign customers, pointing menus that can be used on site, luggage storage services, and useful information on food and culture. We also focused on attracting inbound customers.」

「We also operate SAVOR JAPAN, a gourmet website for overseas visitors to Japan. In March 2018, we entered into a business partnership with TSUNAGU, which operates tsunagu Japan, a web media outlet for visitors to Japan, and are working to maximize customer acquisition through active media collaboration.」

「In the customer acquisition support business, we operate Hitosara, a customer acquisition support service for restaurants. Hitosara marked its fifth anniversary since the site was launched, and we are actively strengthening its media capabilities and differentiating it from competitors through initiatives including the publication of related books.」

「In the customer acquisition support business, we operate Hitosara, a customer acquisition support service for restaurants. In July 2017, we published the book 100 Top Chefs' Picks: Best Restaurants in Tokyo. In addition, a free magazine was launched from bangs, a web magazine focused on stylists working at beauty salons and helping readers find their ideal stylist.」