Customer retention and expansion and improved customer satisfaction for U-NEXT

「U-NEXT offers an extensive content lineup. As of January 2026, it had more than 440,000 video titles, including films and dramas and rental titles, more than 1.27 million e-books including manga and books, 210 magazines and more than 3,900 children's books. Through a single app, it delivers an entertainment experience spanning multiple genres, allowing users to seamlessly enjoy watching and reading.」

「U-NEXT offers an extensive selection of titles available on an unlimited basis. As of July 2025, it had more than 400,000 video titles, including films and dramas and rental titles, more than 1.21 million e-books including manga and books, 210 magazines and more than 3,400 children's books. Through a single app, it delivers an entertainment experience spanning multiple genres, allowing users to seamlessly enjoy watching and reading.」

「U-NEXT offers an extensive selection of titles available on an unlimited basis. As of February 2025, it had more than 360,000 video titles, including films and dramas and rental titles, more than 1.14 million e-books including manga and books, and more than 200 magazines. Through a single app, it delivers an entertainment experience spanning multiple genres, allowing users to seamlessly enjoy watching and reading.」

「We entered into a basic agreement for the domestic exclusive streaming rights to England's Premier League and The Emirates FA Cup, one of the oldest and most prestigious cup competitions, for 7 years from the 2024-2025 season through the 2030-2031 season. In connection with acquiring these rights, U-NEXT began offering a new U-NEXT Soccer Pack.」

「U-NEXT offers an extensive selection of titles available on an unlimited basis. As of June 2024, it had more than 370,000 video titles, including films and dramas and rental titles, more than 1.05 million e-books including manga and books, and more than 190 magazines. Through a single app, it delivers an entertainment experience spanning multiple genres, allowing users to seamlessly enjoy watching and reading.」

「U-NEXT offers an extensive selection of titles available on an unlimited basis. As of March 2024, it had more than 360,000 video titles, including films and dramas and rental titles, more than 1.01 million e-books including manga and books, and more than 190 magazines. Through a single app, it delivers an entertainment experience spanning multiple genres, allowing users to seamlessly enjoy watching and reading.」

「On U-NEXT, the integration of services with Paravi, ongoing TBS and TV Tokyo dramas and variety shows including VIVANT and Minato Shouji Coin Laundry 2, European football including LaLiga, domestic and international martial arts and golf tours, and event-based sports content such as the Volleyball Nations League and the Asian Games Hangzhou, China, all performed well. The number of paid members exceeded 4 million as of 30 September 2023, and has continued to grow steadily since then.」

「U-NEXT continued to steadily increase its membership, and the number of paid members exceeded 3 million as of the end of May 2023.」

「U-NEXT offers an extensive selection of titles available on an unlimited basis. As of November 2022, it had more than 270,000 video titles, including films and dramas and rental titles, more than 840,000 e-books including manga and books, and more than 170 magazines. Through a single app, it delivers an entertainment experience spanning multiple genres, allowing users to seamlessly enjoy watching and reading.」

「U-NEXT offers an extensive selection of titles available on an unlimited basis. As of November 2022, it had 270,000 video titles, including films and dramas and rental titles, 840,000 e-books including manga and books, and more than 170 magazines. Through a single app, it delivers an entertainment experience spanning multiple genres, allowing users to seamlessly enjoy watching and reading.」

「U-NEXT offers more than 230,000 films, dramas and anime titles for unlimited viewing, along with more than 30,000 rental titles, including the latest films and programs that have only recently been released or broadcast, and a lineup of more than 760,000 manga and books.」

「We provide and sell the U-NEXT video streaming service. As the video streaming services market continues to expand, the number of COVID-19 infections has continued to decline, and the priority measures to prevent the spread of disease have been lifted nationwide. Although foot traffic has begun to recover in entertainment districts and tourist destinations across the country and stay-at-home demand is easing, the number of members has continued to trend steadily.」

「As the domestic streaming partner for BELLATOR, one of the world's largest mixed martial arts competitions, we have further expanded the content lineup by continuously providing exclusive live streaming on an unlimited basis. We also select and introduce recommended titles, including exclusive and unlimited-exclusive titles, from among the many works launched each month.」

「As part of this initiative, we entered into an exclusive domestic streaming agreement for works from Sesame Workshop, a global nonprofit educational organization that undertakes a range of educational activities and children's entertainment, including Sesame Street. We began streaming 25 television programs comprising 214 episodes, as well as read-aloud videos and 10 e-book titles. We also entered into a business partnership agreement with Korean entertainment agency ㈱CUBE Entertainment and became its Japanese partner for the domestic rollout of CINE de RAMA, a video adaptation project produced by CUBE Entertainment, further expanding the content lineup.」

「As competition intensified, in addition to our existing coverage strategy, we developed an ONLY ON strategy to upgrade our exclusive titles and worked to strengthen exclusive streaming offerings that can be watched only on U-NEXT and enjoyed on an unlimited basis only through U-NEXT.」

「For content, we entered into an exclusive partnership agreement with WarnerMedia in the subscription video streaming business. We will further expand the content lineup by exclusively streaming new HBO and HBO Max originals in Japan on an unlimited basis for the first time, as well as popular HBO titles on an exclusive unlimited basis.」

「In addition, we began offering new electricity plans, withU-NEXT Denki and withU-NEXT Denki (Gas Set), combining electricity and U-NEXT for customers supplied with low-voltage electricity for household use by The Kansai Electric Power Company,Incorporated. We have also worked to acquire viewers through this new channel.」

「Under these conditions, U-NEXT continued to improve the user experience, expand its content offering, raise awareness and develop the market, steadily increasing the number of subscribers.」

「In the May 2020 survey, the number of titles available for streaming exceeded 200,000, while the number available on an unlimited basis reached 180,000, allowing us to retain the No. 1 position by number of unlimited titles (survey by GEM Partners㈱). Going forward, we plan to strengthen the music category. As our first initiative, U-NEXT streamed the concert held without an audience at Yokohama Arena on Thursday, 25 June, the debut anniversary of Southern All Stars. In addition, the number of e-books exceeded 570,000.」

「In the May 2020 survey, the number of titles available for streaming exceeded 200,000, while the number available on an unlimited basis reached 180,000, allowing us to retain the No. 1 position by number of unlimited titles (survey by GEM Partners㈱). In addition, the number of e-books exceeded 570,000, and the service continues to evolve as an offering that allows users to seamlessly enjoy watching and reading in a single app.」

「In expanding our content offering, we steadily broadened the lineup across all genres. As a result, in the May 2019 survey, the number of titles available on an unlimited basis ranked No. 1 for the 15th consecutive month (survey by GEM Partners㈱).」

「In expanding our content offering, we steadily broadened the lineup across all genres. As a result, in the May 2019 survey, the number of titles available on an unlimited basis ranked No. 1 for the 15th consecutive month (survey by GEM Partners㈱). By genre, we also ranked No. 1 by number of titles in Western films, Japanese films, Korean and Asian dramas, and anime.」

「In addition, compatible remotes for Regza products scheduled to go on sale sequentially from early June 2019 will newly feature application buttons for services such as VOD. The U-NEXT button, which allows users to launch the U-NEXT video streaming service directly from the remote, has been approved for inclusion. U-NEXT can be launched with the press of a button, making it easier and more convenient to watch the television-optimized service.」

「We renewed the service website and continued to focus on improving the user experience by enhancing usability and visibility when browsing features, selecting titles and operating the player during playback. U-NEXT also won Popular apps of the year 2018 as a popular app selected by a public vote in the app category of the App Ape Aword 2018.」

「As the video streaming services market continues to expand, we are steadily increasing the number of subscribers by continuing to improve the user experience, expand our content offering and develop the market. We are successively launching the latest and most popular films, dramas and anime titles to create a lineup that delivers high customer satisfaction. We also renewed the service website and continued to focus on improving the user experience by enhancing usability and visibility when browsing features, selecting titles and operating the player during playback.」

「In expanding our content offering, we actively worked to improve lineup satisfaction by streaming popular titles including all seasons of NCIS, made possible by a long-term comprehensive content licensing agreement with CBS Studios International, one of the three major U.S. terrestrial television networks, as well as catch-up streaming of the 2018 FIFA World Cup held in Russia through NHK On Demand, which is available on U-NEXT. As a result, the number of titles available for streaming exceeded 130,000, creating an even broader and deeper lineup ranging from the latest releases to classic titles.」

「As the video streaming services market continues to expand, we are steadily increasing the number of subscribers by continuing to improve the user experience, expand our content offering and develop the market. In expanding our content offering, we are actively working to improve lineup satisfaction by streaming popular titles including all seasons of NCIS, made possible by a long-term comprehensive content licensing agreement with CBS Studios International, one of the three major U.S. terrestrial television networks, as well as catch-up streaming of the 2018 FIFA World Cup held in Russia through NHK On Demand, which is available on U-NEXT.」

「As the video streaming services market continues to expand, we are steadily increasing the number of subscribers by continuing to improve the user experience, expand our content offering and develop the market. In expanding our content offering, we are actively working to improve lineup satisfaction through the launch of the original variety show Korean NEXT, exclusive streaming of idol concert footage and early streaming of popular new anime titles on the day after their television broadcast. In March 2018, we also began selling a new set-top box (STB), U-NEXT TV, compatible with voice remotes and 4K titles, with the aim of promoting viewing on televisions, where viewing time is longer than on other viewing devices.」

「In October 2017, we also began streaming the year's blockbuster film Beauty and the Beast, among other new releases, as part of our efforts to improve user satisfaction through the addition of new titles.」

「Since July 2017, we have increased the monthly U-NEXT points awarded to customers using the unlimited video streaming service by 20% (from 1,000 to 1,200 points) and doubled their validity period (from 45 to 90 days). Customers can now use these points to enjoy more new releases than before. We are also continuing to expand our user base through support for multiple devices, including the addition of PlayStation®4 as a supported viewing device.」

「On U-NEXT, as the video streaming services market continues to expand, we are steadily increasing the number of subscribers by continuing to improve the user experience, expand our content offering and develop the market. In expanding our content offering, we have continued to steadily strengthen the lineup, including exclusive streaming of Korean content. Most recently, we began streaming popular new releases including the Japan Academy Film Prize winner in 11 categories, Rage, the megahit film Shin Godzilla and Rogue One: A Star Wars Story, described as the finest film in the series to date. We have also begun streaming surround-sound content compatible with Dolby Atmos, the first domestic VOD operator to do so, as part of our efforts to deliver a high-quality viewing experience with particular attention to sound.」

「As the video streaming service market becomes more active, U-NEXT has continued to improve the user experience, expand its content offering, and develop the market, steadily increasing its subscriber base. Content expansion has steadily strengthened the lineup, including exclusive distribution of Korean content.」

「Following the October 2015 user-interface redesign and functional enhancements, improvements in satisfaction, including an increase in new subscribers and a decline in the cancellation rate, began to emerge. We also continued to make active investments to enhance the content lineup, including the launch of NHK On Demand distribution.」

「In the content platform business, we continued to provide new multimedia services, including e-books and music, and make active content investments to further expand the content lineup, with the aim of retaining and increasing customers and improving customer satisfaction for the U-NEXT video streaming service. In April 2016, we began distributing NHK On Demand and worked to strengthen idol content under the “ドルネク！” brand, a combination of “idol” and “U-NEXT.”」

「In the content platform business, we provided new multimedia services, including e-books and music, and made active content investments to further expand the content lineup, with the aim of retaining and increasing customers and improving customer satisfaction for the U-NEXT video streaming service.」