Achieving at least second place among all stations in ratings in FY2020
First written in FY2018. 2 of 8 entries say "Reframed", first in FY2021. Latest entry: 2026-08-06.
No other company in this theme has enough history to compare yet.
- FY2024RaisedAnnual report
「By strengthening our intellectual property, we aim not only to grow the business in the “EDGE” domain, but also to rank first in television ratings across all time slots and in the number of free-streaming views.」
The wording was expanded from the FY2020 goal of “at least second place across all broadcasters” to a goal of ranking first in television ratings across all time slots and in free-streaming views. - FY2023RestatedAnnual report
「With individual audience ratings for the new family core (men and women aged 4–49) as a priority target, we will work to attract next-generation viewers and expand reach, while making data-driven proposals aligned with advertisers’ needs and seeking to rebuild the value of television advertising.」
The company continues to pursue a policy of attracting next-generation viewers and expanding reach, with the new family core as a priority target. - FY2021ReframedAnnual report
「To attract next-generation viewers, we will focus on the New Family Core, defined as individual audience ratings among males and females aged 4 to 49, while also seeking to maximize reach.」
The company changed its priority target from the former "Family Core" of males and females aged 13 to 59 to the "New Family Core," defined by individual audience ratings among males and females aged 4 to 49. - FY2020Household audience ratings edged down from the previous year, with a shift toward individual audience ratingsAnnual report
「Household audience ratings in fiscal 2019 declined slightly from the previous year. However, we named male and female viewers aged 13 to 59 the "Family Core" and, since last year, have used their individual audience ratings as an indicator for program production, making improvements to increase the number of programs that families can watch together.」
As the company pursued its fiscal 2020 audience rating target, household audience ratings edged down from the previous year, while it moved forward with using individual audience ratings among the Family Core as a program production indicator. - FY2019AdvancedAnnual report
「Household ratings in both golden time and prime time exceeded the previous year's figures by 0.1 percentage points. In golden time in particular, achieving a double-digit rating of 10% was the first such result in seven years, since fiscal 2011, and received support from many viewers, particularly for dramas and variety programs.」
As progress toward the fiscal 2020 audience rating target, the company reported exceeding the previous year in the golden and prime-time slots and achieving ratings in the 10% range during golden time. - FY2018First statedAnnual report
「Through these initiatives, we set a fiscal 2020 audience rating target of "at least 2nd place across all stations." Our ultimate goal is to be number one, but first we intend to establish a solid foundation over 3 years and earn the right to challenge the industry leader.」
Regarding the improvement of TBS Television's competitiveness and content production capabilities, the company first explicitly set a target of ranking at least 2nd among all stations in audience ratings by fiscal 2020.