Risk of fluctuations in television revenue linked to domestic economic conditions and advertisers’ performance
First written in FY2017. 12 of 28 entries say "Worsened", first in FY2020-Q2. Latest entry: 2026-08-06.
Tbs Holdings moved to the "Worse" side of this theme in 2018, 1 year before the typical company in this theme (2019).
The whole theme swung hardest in 2017: 3 of 6 companies on the "Worse" side.
0 other companies' latest entry also says "Materialised".
- FY2026MitigatedAnnual report
「During the current consolidated fiscal year, advertising placements on terrestrial television were buoyant, as price increases had run their course, more sectors were performing well, and advertising placements by B-to-B companies facing challenges in securing personnel became active.」
Regarding the risk that television advertising revenue will track economic conditions and advertiser performance, the advertising environment improved during the current fiscal year as advertising placements became buoyant. - FY2025-H1MitigatedAnnual report
「Spot revenue benefited from buoyant conditions, with estimated spot advertising expenditure in the Kanto region at 103.1% of the previous year's level.」
Spot advertising expenditure in the Kanto region reached 103.1% of the previous year's level, improving from the immediately preceding 91.4%. The risk of revenue volatility linked to television advertising market conditions was partially mitigated during the interim period. - FY2024WorsenedAnnual report
「Spot revenue was ¥77.77 billion, down 6.3% year on year, amid extremely difficult market conditions in which estimated spot advertising expenditure in the Kanto region was 94.2% of the previous year's level, well below the previous year.」
Spot advertising expenditure in the Kanto region reached 94.2% of the previous year's level, and the risk that television advertising revenue will track advertising market conditions appeared as a full-year decline in spot revenue. - FY2024-Q2WorsenedAnnual report
「Estimated spot advertising expenditure in the Kanto region in the television advertising market reached 91.4% of the previous year's level.」
Spot advertising expenditure in the Kanto region fell to 91.4% of the previous year's level, down further from 92.5% in the first quarter of the previous consolidated fiscal year. - FY2024-Q1WorsenedAnnual report
「Estimated spot advertising expenditure in the Kanto region in the television advertising market reached 92.5% of the previous year's level.」
Spot advertising expenditure in the Kanto region fell to 92.5% of the previous year's level from 94.4% in the first quarter of the previous consolidated fiscal year. The risk that television advertising revenue will track advertising market conditions continued to appear as a decline in advertising expenditure. - FY2023WorsenedAnnual report
「During the current consolidated fiscal year, advertising placements on terrestrial television declined year on year, affected by clients' restraint on advertising and promotional spending due to higher costs arising from the reaction to the previous year's Tokyo Olympics, Russia's invasion of Ukraine, inflation and other factors.」
Regarding the risk that television revenue will track economic conditions and advertiser performance, the reaction to the Tokyo Olympics, the invasion of Ukraine, inflation and restraint in advertising and promotional spending appeared as a full-year decline in advertising placements. - FY2023-Q3WorsenedAnnual report
「Spot advertising expenditure in the Kanto region in the television advertising market reached 96.3% of the previous year's level.」
Spot advertising expenditure in the Kanto region fell to 96.3% of the previous year's level from 97.7% in the previous quarter, indicating that difficult advertising market conditions had intensified again. - FY2023-Q2MitigatedAnnual report
「Spot advertising expenditure in the Kanto region in the television advertising market reached 97.7% of the previous year's level.」
Although spot advertising expenditure in the Kanto region remained below the previous year's level, the decline narrowed from 94.4% of the previous year's level in the previous disclosure to 97.7%. - FY2023-Q1WorsenedAnnual report
「Spot advertising expenditure in the Kanto region in the television advertising market slowed to 94.4% of the previous year's level.」
Spot advertising expenditure in the Kanto region reached 94.4% of the previous year's level, indicating the severity of advertising market conditions below the previous year's level. - FY2022MitigatedAnnual report
「Business conditions in many sectors of the television advertising market recovered, and spot advertising expenditure in the Kanto region improved to 119.0% of the previous year's level.」
As the advertising market recovered, spot advertising expenditure in the Kanto region reached 119.0% of the previous year's level, improving from the situation in which it had fallen below the previous year's level. - FY2022-Q3MitigatedAnnual report
「Business conditions in many sectors of the television advertising market recovered, and spot advertising expenditure in the Kanto region improved to 126.8% of the previous year's level.」
As the advertising market recovered, spot advertising expenditure in the Kanto region reached 126.8% of the previous year's level, improving the environment surrounding the volatility risk for advertising revenue compared with the previous year. - FY2022-Q2MitigatedAnnual report
「Business conditions in many sectors of the television advertising market recovered, and spot advertising expenditure in the Kanto region improved significantly to 141.5% of the previous year's level.」
Regarding the risk that television revenue will track advertising market conditions, business conditions recovered in many sectors, and spot advertising expenditure in the Kanto region also improved to 141.5% of the previous year's level. - FY2022-Q1MitigatedAnnual report
「Business conditions in many sectors of the television advertising market recovered, and spot advertising expenditure in the Kanto region improved significantly to 155.8% of the previous year's level.」
Regarding the risk that television revenue will track advertising market conditions, business conditions recovered in many sectors, and spot advertising expenditure in the Kanto region also improved significantly to 155.8% of the previous year's level. - FY2021WorsenedAnnual report
「In 2019, digital advertising surpassed terrestrial television advertising, and the digital advertising market continued to expand in 2020, when terrestrial television advertising was heavily affected by the COVID-19 pandemic.」
In addition to the risk that television advertising revenue will track economic conditions and advertiser performance, digital advertising surpassed terrestrial television advertising in 2019, and the company itself identified changing advertiser sentiment and intensifying market competition as expanding risks. - FY2021-Q3MitigatedAnnual report
「In spot sales, share among the five major stations improved by 0.4 percentage points, but the 18.9% year-on-year decline in advertiser spending in the Kanto region had a significant impact, resulting in a substantial decrease in revenue.」
Although advertising expenditure in the Kanto region was difficult, declining 18.9% year on year, the rate of decline narrowed from the 30.0% year-on-year decline in the second quarter, and share among the five major stations improved by 0.4 percentage points. - FY2021-Q2Decline in advertising expenditure and improvement in share among the five major stationsAnnual report
「In spot sales, share among the five major stations improved by 0.7 percentage points, but the 30.0% year-on-year decline in advertiser spending in the Kanto region had a significant impact, resulting in a substantial decrease in revenue.」
Although advertising expenditure in the Kanto region was difficult, declining 30.0% year on year, share among the five major stations improved by 0.7 percentage points. - FY2021-Q1WorsenedAnnual report
「Against this backdrop, business conditions in many sectors of the television advertising market deteriorated, and spot advertising expenditure in the Kanto region remained extremely difficult at 65.6% of the previous year's level.」
Spot advertising expenditure in the Kanto region fell to 65.6% of the previous year's level, making conditions even more difficult than the previous year's 93.5%. - FY2020WorsenedAnnual report
「The television advertising market also remained extremely difficult, with spot advertising expenditure in the Kanto region at 93.5% of the previous year's level.」
The risk that television advertising revenue will track economic conditions and advertiser performance was reflected in full-year results as spot advertising expenditure in the Kanto region reached 93.5% of the previous year's level. - FY2020-Q3WorsenedAnnual report
「Against this backdrop, the television advertising market remained extremely difficult, with spot advertising expenditure in the Kanto region at 93.1% of the previous year's level.」
Spot advertising expenditure in the Kanto region fell to 93.1% of the previous year's level, down further from the 95.0% disclosed previously. - FY2020-Q2WorsenedAnnual report
「Against this backdrop, the television advertising market remained extremely difficult, with spot advertising expenditure in the Kanto region at 95.0% of the previous year's level.」
Spot advertising expenditure in the Kanto region fell to 95.0% of the previous year's level, down further from the 96.6% disclosed previously. - FY2020-Q1MaterialisedAnnual report
「Against this backdrop, the television advertising market remained extremely difficult, with spot advertising expenditure in the Kanto region at 96.6% of the previous year's level.」
The risk that television revenue will track advertising market conditions was reflected in results as spot advertising expenditure in the Kanto region reached 96.6% of the previous year's level. - FY2019MaterialisedAnnual report
「Spot revenue recorded sales 10.1% above the previous year in the fourth quarter, despite sluggish advertiser spending in the Kanto region, which was below the previous consolidated fiscal year except in January and February. For the full year, however, sales fell slightly short of the previous year's level, resulting in a decline in revenue.」
Sluggish advertiser spending in the Kanto region was reflected in results as a full-year decline in spot revenue. - FY2019-Q3MaterialisedAnnual report
「Spot sales fell below the previous year amid sluggish advertiser spending in the Kanto region, which declined 3.5% year on year.」
The risk that television revenue will track advertising market conditions was reflected in results through a 3.5% year-on-year decline in spot advertising expenditure in the Kanto region and lower spot revenue. - FY2019-Q2MaterialisedAnnual report
「The television advertising market was in difficult conditions, with spot advertising expenditure in the Kanto region falling below the previous year.」
The risk that television revenue will track advertising market conditions was reflected in results through the decline in spot advertising expenditure in the Kanto region and the decrease in consolidated operating profit. - FY2018RestatedAnnual report
「Television revenue, a significant component of the Group's sales, is strongly correlated with domestic economic conditions, as reflected in indicators such as real GDP, and with the performance of advertiser companies, and may enter a sharp downturn in some circumstances. The Group has carefully monitored economic trends and taken measures such as reducing costs, but television revenue may still affect operating results.」
The Group continues to describe the correlation between television revenue and domestic economic conditions and advertiser performance, as well as its response through cost reductions. - FY2017First statedAnnual report
「Television revenue, a significant component of the Group's sales, is strongly correlated with domestic economic conditions, as reflected in indicators such as real GDP, and with the performance of advertiser companies, and may enter a sharp downturn in some circumstances.」
The Group has, for the first time, explicitly identified as a risk the possibility that television revenue could fall rapidly due to domestic economic conditions and advertiser performance, affecting operating results.