Trends in TBS Television’s Time and Spot Advertising Sales

「Time-slot revenue rose by ¥7.386 billion to ¥88.65 billion, up 9.1% year on year, supported by contributions from Tokyo 2025 World Athletics and other factors. Spot revenue rose by ¥5.057 billion to ¥87.413 billion, up 6.1%, due in part to a higher share. Streaming advertising revenue remained strong, particularly on TVer, rising 18.8% to ¥14.312 billion.」

「Time-slot revenue rose by ¥6.084 billion to ¥46.086 billion, up 15.2% year on year, supported by contributions from Tokyo 2025 World Athletics and other factors. Spot revenue rose by ¥3.495 billion to ¥41.31 billion, up 9.2%, due in part to a higher share. Streaming advertising revenue remained strong, particularly on TVer, rising 44.9% to ¥6.322 billion. Paid streaming revenue, meanwhile, declined 8.5% to ¥5.331 billion, due in part to differences in the number of titles available for overseas streaming.」

「Spot revenue was ¥37.815 billion, up 4.4% year on year, as spending in the Kanto region was buoyant at an estimated 103.1% of the previous year's level. Streaming advertising revenue rose 32.3% to ¥4.363 billion, remaining strong, particularly on TVer.」

「TBS Television's television segment revenue for the fiscal year was ¥201.128 billion, an increase of ¥7.836 billion or 4.1% year on year, as streaming offset a decline in broadcasting revenue.」

「TBS Television's television segment revenue for the cumulative second quarter was ¥96.245 billion, an increase of ¥3.089 billion or 3.3% year on year, as streaming offset a decline in broadcasting revenue. Of this amount, time-slot revenue was ¥40.559 billion, up 1.1%; spot revenue was ¥36.206 billion, down 9.0%; streaming advertising revenue was ¥3.299 billion, up 38.2%; and paid streaming revenue was ¥6.617 billion, up 93.2%.」

「Spot revenue was ¥19.641 billion, down 8.7% year on year, as spending in the Kanto region fell well below the previous year amid very challenging market conditions, while the estimated five-station share declined 0.3 percentage point year on year to 20.9%. Streaming advertising revenue rose 32.1% to ¥1.552 billion, supported by continued strength in domestic free video streaming, particularly on TVer.」

「Sales of World Athletics 2022 Oregon, held for the first time in 3 years, and WBC2023 were strong, but did not fully offset the reaction to the previous year's Tokyo Olympic and Paralympic Games, resulting in time-slot revenue of ¥79.916 billion, down 2.3% year on year. Spot revenue was ¥82.969 billion, down 1.9%, amid very challenging market conditions as spending in the Kanto region fell below the previous year. Although the estimated five-station share improved 0.5 percentage point year on year to 20.6%, this was not enough to offset the decline. Streaming advertising revenue rose 16.4% to ¥5.668 billion, supported by continued strength in domestic free video streaming.」

「Time-slot sales for World Athletics 2022 Oregon, held for the first time in 3 years, were strong, but did not fully offset the reaction to the previous year's Tokyo Olympic and Paralympic Games, resulting in time-slot revenue of ¥60.473 billion, down 3.7% year on year. Spot revenue was ¥62.518 billion, up 0.1%, despite very challenging market conditions, with spending in the Kanto region down 3.7% year on year, as the five-station share improved 0.8 percentage point year on year to 20.9%. Streaming advertising revenue rose 19.3% to ¥3.982 billion, supported by continued strength in domestic free video streaming.」

「Time-slot sales for World Athletics 2022 Oregon, held for the first time in 3 years, were strong, but did not fully offset the reaction to the previous year's Tokyo Olympic and Paralympic Games, resulting in time-slot revenue of ¥40.11 billion, down 5.0% year on year. Spot revenue was ¥39.765 billion, up 0.4%, despite very challenging market conditions, with spending in the Kanto region down 2.3% year on year, as the five-station share improved 0.6 percentage point year on year to 20.9%. Streaming advertising revenue rose 34.0% to ¥2.387 billion, supported by continued strength in domestic free video streaming.」

「TBS Television's television segment revenue for the cumulative first quarter was ¥48.112 billion, an increase of ¥249 million or 0.5% year on year, as growth in streaming, among other factors, offset declines in time-slot and spot revenue. Of this amount, time-slot revenue was ¥19.565 billion, down 3.5%, spot revenue was ¥21.508 billion, down 1.6%, and content revenue, including advertising revenue from domestic program sales and free video streaming, was ¥5.82 billion, up 24.4%. Time-slot revenue declined despite contributions from The Masters and the SDGs Campaign: Week to Make the Earth Smile, as the impact of lower revenue from regular programs was significant. Spot revenue declined as advertiser spending in the Kanto region was 94.4% of the previous year's level. Against this backdrop, the five-station share improved significantly to 21.2%, up 0.8 percentage point year on year. Content revenue increased on strong free and paid video streaming, centered on drama content.」

「Of this amount, time-slot revenue was ¥81.831 billion, up 4.3% year on year, spot revenue was ¥84.559 billion, up 21.0%, and content revenue, including advertising revenue from domestic program sales and free video streaming, was ¥20.981 billion, up 32.2%. The five-station share was 20.1%, up 0.4 percentage point year on year.」

「Of this amount, time-slot revenue was ¥62.782 billion, up 5.6% year on year, spot revenue was ¥62.462 billion, up 27.9%, and content revenue was ¥15.98 billion, up 41.7%.」

「Of this amount, time-slot revenue was ¥42.208 billion, up 10.1% year on year, spot revenue was ¥39.589 billion, up 41.3%, and content revenue was ¥9.366 billion, up 40.7%.」

「Of this amount, time-slot revenue was ¥2.0277 billion, up 6.9% year on year, spot revenue was ¥2.1866 billion, up 54.7%, and content revenue, including advertising revenue from domestic program sales and free video streaming, was ¥467.7 million, up 80.6%.」

「Of this amount, terrestrial television advertising expenditure was ¥1.5386 trillion, down 11.3% year on year, satellite media-related expenditure was ¥117.3 billion, down 7.4%, and radio advertising expenditure was ¥106.6 billion, down 15.4%. Internet advertising expenditure, meanwhile, rose 5.9% year on year to ¥2.229 trillion, exceeding the previous year.」

「Of this amount, time-slot revenue was ¥59.46 billion, down 10.0% year on year, spot revenue was ¥48.851 billion, down 17.0%, and content revenue, including advertising revenue from domestic program sales and free video streaming, was ¥11.274 billion, up 40.6%.」

「Of these, time advertising revenue amounted to ¥38.333 billion, down 9.5% year on year, spot advertising revenue amounted to ¥28.019 billion, down 27.7%, and content revenue, including domestic program sales and advertising revenue from free video distribution, amounted to ¥6.657 billion, up 27.4%.」

「Of these, time advertising revenue amounted to ¥18.965 billion, down 10.2% year on year, spot advertising revenue amounted to ¥14.131 billion, down 33.4%, and content revenue, including domestic program sales and advertising revenue from free video distribution, amounted to ¥2.589 billion, up 2.6%. In spot sales, the five-broadcaster share improved by 0.3 percentage points, but the 34.4% year-on-year decline in advertisers' Kanto-area advertising volume had a significant impact, resulting in a substantial decline in revenue.」

「Of these, time advertising revenue amounted to ¥87.23 billion, down 0.8% year on year, spot advertising revenue amounted to ¥79.275 billion, down 5.2%, and content revenue, including domestic program sales and advertising revenue from free video distribution, amounted to ¥10.892 billion, up 0.6%. In spot sales, despite advertisers' Kanto-area advertising volume remaining weak, down 6.5% year on year, the five-broadcaster share increased 0.2 percentage points year on year to 19.3%, although results fell below the previous year.」

「Time advertising revenue amounted to ¥66.085 billion, down 0.9% year on year, spot advertising revenue amounted to ¥58.867 billion, down 4.8%, and content revenue, including domestic program sales and advertising revenue from free video distribution, amounted to ¥8.02 billion, down 0.8%. In spot sales, despite advertisers' Kanto-area advertising volume remaining weak, down 6.9% year on year, the five-broadcaster share increased 0.4 percentage points year on year to 19.5%, although results fell below the previous year.」

「Time advertising revenue amounted to ¥42.338 billion, down 3.1% year on year, spot advertising revenue amounted to ¥38.731 billion, down 2.6%, and content revenue, including domestic program sales and advertising revenue from free video distribution, amounted to ¥5.226 billion, down 1.8%. In spot sales, despite advertisers' Kanto-area advertising volume remaining weak, down 5.0% year on year, the five-broadcaster share increased 0.5 percentage points year on year to 19.7%, although results fell below the previous year.」

「Of these, time advertising revenue amounted to ¥21.122 billion, down 2.1% year on year, spot advertising revenue amounted to ¥21.218 billion, up 1.1%, and content revenue, including domestic program sales and advertising revenue from free video distribution, amounted to ¥2.524 billion, down 5.3%. In spot sales, despite advertisers' Kanto-area advertising volume remaining weak, down 3.4% year on year, the five-broadcaster share increased 0.9 percentage points year on year to 20.2%, and performance exceeded the previous year.」

「TBS Television reported time advertising revenue of ¥87.9 billion, up 1.8% year on year, spot advertising revenue of ¥83.66 billion, down 0.1%, and content revenue of ¥10.829 billion, up 4.8%, including domestic program sales and advertising revenue from free video distribution, for the current consolidated fiscal year. Its share among the five broadcasters was 19.1%, an increase of 0.4 percentage points from the previous consolidated fiscal year.」

「TBS Television, Inc., the core company in the broadcasting business, reported time advertising revenue of ¥66.679 billion, up 3.0% year on year, and spot advertising revenue of ¥61.865 billion, down 3.3%, for the first nine months of the current consolidated cumulative period. Time sales exceeded the previous year, supported by strong regular-program sales, increased ratings for regular programs, one-off sales from the 2018 FIFA World Cup Russia, the 2018 Asian Games Jakarta and the 2018 Volleyball World Championship, and year-end special programs. In spot sales, results fell below the previous year as advertisers' Kanto-area advertising volume remained weak, down 3.5% year on year.」

「Time advertising revenue amounted to ¥43.715 billion, up 1.6% year on year, while spot advertising revenue amounted to ¥39.78 billion, down 3.2%.」

「TBS Television, Inc., the core company in the broadcasting business, reported time advertising revenue of ¥86.388 billion, up 1.2% year on year, and spot advertising revenue of ¥83.702 billion, down 2.9%, for the current consolidated fiscal year.」

「TBS Television, Inc., the core company in the broadcasting business, reported time advertising revenue of ¥64.759 billion, up 2.1% year on year, and spot advertising revenue of ¥63.948 billion, down 0.6%, for the first nine months of the current consolidated cumulative period. Time sales increased on the strength of regular sales, as well as the World Athletics Championships London in August, which significantly exceeded the previous year's revenue from the Rio de Janeiro Olympic Games 2016 and other events, and the broadcast of four games in the SMBC Japan Series 2017 in October and November. In spot sales, the decline in advertisers' Kanto-area advertising volume continued, resulting in revenue slightly below the previous year.」

「TBS Television, Inc., the core company in the broadcasting business, reported time advertising revenue of ¥43.012 billion, up 2.3% year on year, and spot advertising revenue of ¥41.08 billion, up 0.4%, for the first half of the current consolidated cumulative period. Time sales increased as regular-program revenue grew and sales from the World Athletics Championships London in August were strong, significantly exceeding revenue from the Rio de Janeiro Olympic Games 2016 and other events held during the same period of the previous year. In spot sales, despite Kanto-area advertising volume falling 1.5% year on year, the company was the only one of the five Tokyo broadcasters to exceed the previous year against a backdrop of strong ratings.」

「TBS Television, Inc., the core company in the broadcasting business, reported time advertising revenue of ¥20.521 billion, down 1.4% year on year, and spot advertising revenue of ¥21.96 billion, up 0.2%, for the first quarter of the current consolidated cumulative period. Time sales grew substantially on a regular-program basis, but did not offset the decline following the previous year's revenue from the Rio Olympic Volleyball World Final Qualifier, and therefore fell below the previous year. In spot sales, despite Kanto-area advertising volume falling 2.7% year on year, the company was the only one of the five Tokyo broadcasters to exceed the previous year against a backdrop of recovering ratings.」

「TBS Television, Inc., the core company in the broadcasting business, reported a 0.5% year-on-year increase in time advertising revenue and a 3.2% increase in spot advertising revenue for the current consolidated fiscal year. In spot sales, as advertising placements increased across many industries, including information and communications, food, and alcoholic beverages, the company increased its share among Tokyo's key broadcasters against a backdrop of steady ratings and outperformed the 1.6% year-on-year growth in Kanto-area advertising volume.」

「Time advertising revenue amounted to ¥63.423 billion, down 1.2% year on year, while spot advertising revenue amounted to ¥64.335 billion, up 3.3%. Regular programs continued to perform steadily in time sales, and year-end sales significantly exceeded the previous year's results, but did not cover the revenue generated by the previous year's World Baseball Premier 12. In spot sales, under firm market conditions with Kanto-area advertising volume up 2.5% year on year, performance exceeded the growth rate in area advertising volume against a backdrop of recovering ratings.」