Customer Acquisition and ARPU Growth Through Advertising Investment and Strengthened Sales

「Under a policy that prioritizes achieving full-year profitability, the BPaaS Business is emphasizing profitability and continuously testing new customer-acquisition channels and the use of AI to optimize CAC. The effect of limiting advertising investment in the first quarter emerged in the second quarter with a time lag, resulting in moderate growth in active clients overall. In the second quarter, advertising investment is being implemented gradually while under control.」

「The BPaaS Business expanded its number of active client companies on the strength of strong performance in small-batch services. However, the effect of upselling remained limited, and we were unable to recover the impact of a major contract cancellation in the first quarter, resulting in a decline in ARPU (average revenue per customer).」

「To maintain high growth, we will work to expand revenue through new-customer acquisition, cross-selling and upselling, service adjustments based on market needs, allocation of advertising destinations, new channels through customer development by agencies and stronger cooperation with SaaS providers.」

「In the WaaS Business, inquiries related to regulatory changes, including the invoice system and the introduction of fixed-amount tax reductions, have been increasing. Revenue and segment profit remain firm, led by highly specialized accounting and labor-management services. However, because advertising spend was restrained through the second quarter due to the ad-fraud issue, the number of active customers has remained sluggish. Under a new structure, we are examining new customer-acquisition methods and the optimal allocation of advertising investment. As signs of recovery have emerged, we have begun actively increasing advertising spend, making medium- to long-term growth our top priority.」

「We continue investing in online advertising to generate revenue, while steadily implementing strict production management and reviewing various expenses, thereby contributing to profit generation.」

「In the WaaS Business, ARPU (average revenue per customer) grew strongly and revenue remained firm, supported by stable customer acquisition from strategic advertising investment, stronger order-winning capabilities through sales efforts and expansion of the services ordered by existing customers.」

「To maintain high growth, we will work to expand revenue through new-customer acquisition, higher ARPU through cross-selling and upselling, and proactive sales activities and advertising investment, while balancing revenue and profit because unit economics exceed 700% and provide ample capacity for investment.」