Focus on Inner Branding and Anniversary Event Projects
First written in FY2025-H1. 3 of 10 entries say "Advanced", first in 2026-04-21. Latest entry: 2026-09-30.
No other company in this theme has enough history to compare yet.
- FY2026-H1Decline in orders in the inner branding area and redefinition of key focus areasAnnual report
「During the interim accounting period, orders decreased compared with the same interim period of the previous year because the win rate in competitive bidding declined in the inner branding area, despite an increase in orders in the recruiting area. As with orders received, sales increased compared with the same interim period of the previous year in the recruiting area, as well as in the corporate communications area, where projects became larger.」
Orders decreased in the inner branding area due to a lower win rate in competitive bidding, while the recruiting and corporate communications areas grew, resulting in differences in performance among the support areas. - 2026-04-21AdvancedOther Disclosures
「3) Advancing internal branding: The corporate video was used for internal education and as a common-language tool at global locations, deepening employees' understanding of the business and contributing to higher engagement.」
This example shows how internal branding was implemented through the use of a corporate video for internal education and as a common language across the organization. - FY2025ReframedAnnual report
「The company is redefining the support areas on which it will focus. Within the corporate support area, where market needs are growing, it will strengthen corporate communications and product and service marketing.」
In addition to its previous focus on inner branding and anniversary event projects, the company has redefined its key focus areas to include corporate communications and product and service marketing. - FY2025-H1First statedAnnual report
「During the interim accounting period, orders decreased compared with the same interim period of the previous year because the win rate in competitive bidding declined in the recruiting support area, despite an increase in orders in the corporate support area, particularly for inner branding support, which helps define corporate philosophies and values and promote their understanding and acceptance among employees. As with orders received, sales increased compared with the same interim period of the previous year in the corporate support area, particularly for inner branding support, including upstream design consulting projects and anniversary event projects. These factors were mainly attributable to the strengthening of the consultant workforce in response to growing market needs relating to the penetration of corporate philosophies, as well as the focus placed particularly on event projects as strategic offerings.」
Against the backdrop of market needs relating to the penetration of corporate philosophies, the company treats upstream design for inner branding and anniversary event projects as key offerings and is also strengthening its consultant workforce.