Star Flyer (9206) · InitiativeAdvanced
Building a Strong Brand Through Consistent Image-Making
First written in FY2017. 2 of 3 entries say "Advanced", first in FY2025. Latest entry: FY2026.
3entries
10years
0from disclosures
How it moved
Same theme, other companies
Internal and External Dissemination of the Corporate BrandA theme 19 companies write about · 0 as a headwind · 19 as a tailwind
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
6 other companies' latest entry also says "Advanced".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 19 companies compared. The sentences above are computed from all 19.Full recordFilings, disclosures and news, newest first
- FY2026AdvancedAnnual report
「April 2026 Established 株式会社スターフライヤーブランディングビジネス as a wholly owned subsidiary, with training and workshops and internal branding support services as its principal businesses」
In April 2026, the company established a wholly owned subsidiary whose principal business is providing training and workshop support related to brand penetration and internal branding. - FY2025AdvancedAnnual report
「Aircraft and cabin interiors feature a distinctive design based primarily on black, one of our corporate colors. …We aim to establish a brand differentiated from those of other airlines.」
The company specifically described the distinctive designs of its aircraft, cabins, uniforms and in-flight products as part of its efforts to build a brand through consistent brand messaging. - FY2017First statedAnnual report
「1. Building a strong brand We will consistently communicate our brand image.」
This is the first explicit reference to consistently communicating the brand image as a core strategy under “Pursuing Our Distinctive Identity 2020.”