Enhancing Customer Experience Value and Developing New Services and Businesses
First written in FY2020. 4 of 5 entries say "Advanced", first in FY2021. Latest entry: FY2026.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「株式会社スターフライヤーブランディングビジネス, a wholly owned subsidiary established in April 2026, will handle part of the education and training operations.」
In connection with expanding customer experience value and new service businesses, the Company established a wholly owned subsidiary responsible for education and training operations and support for internal branding. - FY2025AdvancedAnnual report
「In January 2024, we expanded “FLY WITH PET!”, Japan’s first domestic in-cabin pet service, to all routes.」
Regarding the enhancement of customer experience value, the Company expanded its in-cabin pet service to all routes from January 2024 and implemented several collaborations. - FY2023AdvancedAnnual report
「In March 2022, we launched “FLY WITH PET!”, Japan’s first domestic in-cabin pet service, on the Kitakyushu–Haneda route, and in November 2022 launched “Fly with Smile Kids!”, which enables customers traveling with children to use the service with peace of mind. We are also developing initiatives that customers will choose while forming partnerships across various fields, including collaborative projects with anime programs.」
Regarding CX enhancement and new service development, the Company launched specific initiatives including an in-cabin pet service, services for children, and collaborations with anime programs. - FY2021AdvancedAnnual report
「Even under these circumstances, we sought to become a company chosen by customers and worked to increase revenue during the pandemic, including by planning the “Starlight Flight” charter service, which features a planetarium screening on board.」
As a specific example of enhancing customer experience value and developing new services, the Company planned a charter flight featuring a planetarium screening. - FY2020First statedAnnual report
「To deliver “new value” to customers beyond the scope of the airline business while keeping aviation at the core, the Company will enhance customer experience value and develop new services and businesses.」
This is the first reference to expanding the Company’s existing high-quality services and customer initiatives into customer experience enhancement and the development of new services and businesses beyond aviation.