Strengthening Customer Acquisition Through Revenue Management, Fares and Promotions
First written in FY2017-Q1. 29 of 38 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-09-30.
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- FY2026AdvancedAnnual report
「Passenger numbers were 1,650 thousand (up 3.9% from the previous fiscal year), and the seat load factor was 81.6% (up 1.9 percentage points).」
The introduction of 2 new aircraft and operating initiatives improved passenger numbers from 1,592 thousand to 1,654 thousand and the seat load factor from 79.6% to 81.6%. - FY2025AdvancedAnnual report
「Efforts to expand revenue, including operating additional and international charter flights, resulted in the seat load factor rising 2.2 percentage points year on year to 79.6%, a record high since listing.」
Operating additional and international charter flights in line with the recovery in demand resulted in passenger numbers of 1,590 thousand and a seat load factor of 79.6%, both record highs since listing. - FY2025-H1AdvancedAnnual report
「Regarding passenger trends, as air travel demand continued to trend upward, operating additional flights in addition to domestic scheduled flights resulted in available seat-kilometres of 797 million seat-km (up 0.1% year on year), passenger numbers of 790 thousand (up 7.6% year on year) and a seat load factor of 79.4% (up 5.3 percentage points).」
In addition to domestic scheduled flights, we operated additional flights, resulting in passenger numbers rising 7.6% year on year and the seat load factor improving 5.3 percentage points to 79.4%. - FY2024-Q3AdvancedAnnual report
「Regarding passenger trends, as air travel demand recovered, the resumption of domestic scheduled flights that had been reduced resulted in available seat-kilometres of 1,431 million seat-km (up 21.8% year on year), passenger numbers of 1,140 thousand (up 38.7% year on year) and a seat load factor of 76.8% (up 9.9 percentage points).」
The resumption of domestic scheduled flights and the recovery in demand improved available seat-kilometres, passenger numbers and the seat load factor from the year-earlier period, with passenger numbers reaching 1,140 thousand and the seat load factor 76.8%. - FY2024-Q2AdvancedAnnual report
「Regarding passenger trends, as air travel demand recovered, the resumption of domestic scheduled flights that had been reduced resulted in available seat-kilometres of 946 million seat-km (up 28.1% year on year), passenger numbers of 730 thousand (up 47.1% year on year) and a seat load factor of 74.3% (up 10.3 percentage points).」
The resumption of domestic scheduled flights and the recovery in demand improved available seat-kilometres, passenger numbers and the seat load factor from the year-earlier period. - FY2024-Q1AdvancedAnnual report
「Regarding passenger trends, as air travel demand recovered, the resumption of domestic scheduled flights that had been reduced resulted in available seat-kilometres of 460 million seat-km (up 34.2% year on year), passenger numbers of 340 thousand (up 52.9% year on year) and a seat load factor of 70.9% (up 9.5 percentage points).」
The resumption of domestic scheduled flights and the recovery in demand improved available seat-kilometres, passenger numbers and the seat load factor from the year-earlier period. - FY2023AdvancedAnnual report
「Active operations while monitoring the recovery in demand resulted in available seat-kilometres of 1,628 million seat-km (up 32.7% year on year), revenue passenger numbers of 1,160 thousand (up 72.4% year on year) and a seat load factor of 68.2% (up 15.6 percentage points).」
Active operations and demand-generation initiatives based on the recovery in demand improved available seat-kilometres, revenue passenger numbers and the seat load factor from the previous fiscal year. - FY2023-Q3AdvancedAnnual report
「Regarding passenger trends, active operations while monitoring the recovery in demand resulted in available seat-kilometres of 1,175 million seat-km (up 29.5% year on year), passenger numbers of 820 thousand (up 66.5% year on year) and a seat load factor of 66.9% (up 14.8 percentage points).」
Active operations based on the recovery in demand improved available seat-kilometres, passenger numbers and the seat load factor from the year-earlier period. - FY2023-Q2AdvancedAnnual report
「Regarding passenger trends, active operations while monitoring the recovery in demand resulted in available seat-kilometres of 738 million seat-km (up 25.0% year on year), passenger numbers of 490 thousand (up 83.8% year on year) and a seat load factor of 63.9% (up 20.4 percentage points).」
Active operations based on the recovery in demand improved available seat-kilometres, passenger numbers and the seat load factor from the year-earlier period. - FY2023-Q1AdvancedAnnual report
「Regarding passenger trends, active operations while monitoring the recovery in demand resulted in available seat-kilometres of 343 million seat-km (up 38.2% year on year), passenger numbers of 220 thousand (up 92.2% year on year) and a seat load factor of 61.4% (up 17.5 percentage points).」
Active operations based on the recovery in demand improved available seat-kilometres, passenger numbers and the seat load factor from the year-earlier period. - FY2022AdvancedAnnual report
「While reducing flights, mainly on the Kitakyushu–Haneda and Fukuoka–Haneda routes, and adjusting capacity through the suspension of 2 international scheduled routes, demand showed signs of a gradual recovery. Passenger numbers rose 47.9% year on year to 677 thousand, and the seat load factor increased 9.8 percentage points to 52.6%.」
Despite continued reduced flights and international-route suspensions, operations based on demand trends and demand-generation initiatives improved passenger numbers from 457 thousand to 677 thousand and the seat load factor from 42.8% to 52.6%. - FY2022-Q3AdvancedAnnual report
「Regarding passenger trends, although some domestic routes were operated with reduced flights and international routes were suspended as air travel demand declined due to the impact of COVID-19, active operations based on demand trends resulted in available seat-kilometres of 908 million seat-km (up 18.1% year on year). While reducing flights, mainly on the Kitakyushu–Haneda and Fukuoka–Haneda routes, and adjusting capacity through the suspension of 2 international scheduled routes, demand showed signs of a gradual recovery. Passenger numbers rose 41.1% year on year to 490 thousand, and the seat load factor increased 9.3 percentage points to 52.1%.」
While reduced flights and international-route suspensions continued, operations aligned with demand trends resulted in available seat-kilometres rising 18.1%, passenger numbers rising 41.1% and the seat load factor improving 9.3 percentage points. - FY2022-Q2AdvancedAnnual report
「While reducing flights, mainly on the Kitakyushu–Haneda and Fukuoka–Haneda routes, and adjusting capacity through the suspension of 2 international scheduled routes, demand showed signs of a gradual recovery. Passenger numbers rose 58.1% year on year to 270 thousand, and the seat load factor increased 7.8 percentage points to 43.5%.」
By operating flights based on demand trends, passenger numbers rose 58.1% year on year and the seat load factor improved 7.8 percentage points, despite continued reduced flights and international-route suspensions. - FY2022-Q1AdvancedAnnual report
「Demand showed signs of a gradual recovery, with passenger numbers rising 90.6% year on year to 110 thousand and the seat load factor increasing 13.1 percentage points to 43.9%.」
While reduced flights and international-route suspensions continued, operating flights based on demand trends resulted in passenger numbers rising 90.6% year on year and the seat load factor improving 13.1 percentage points. The improved figures indicate the effect of demand-generation initiatives, including revenue management. - FY2021WorsenedAnnual report
「In addition to the decline in available seat-kilometres caused by capacity adjustments through reduced flights, mainly on the Kitakyushu–Haneda and Fukuoka–Haneda routes, and the suspension of the Kitakyushu–Naha route and 2 international scheduled routes, demand generation declined significantly. As a result, passenger numbers for the fiscal year fell 72.6% year on year to 457 thousand, and the seat load factor fell 29.2 percentage points to 42.8%.」
While continuing demand-generation initiatives, including revenue management, passenger numbers fell 72.6% year on year due to reduced flights, suspensions and weaker demand, and the seat load factor declined to 42.8%. - FY2021-Q3Continued weakness in passenger numbers and the seat load factorAnnual report
「In addition to the decline in available seat-kilometres caused by capacity adjustments through reduced flights, mainly on the Kitakyushu–Haneda and Fukuoka–Haneda routes, and the suspension of the Kitakyushu–Naha route and 2 international scheduled routes, demand generation declined significantly. As a result, passenger numbers fell 73.2% year on year to 350 thousand, and the seat load factor fell 32.2 percentage points to 42.9%.」
While continuing revenue management, passenger numbers fell 73.2% year on year due to reduced flights, suspensions and weaker demand generation, and the seat load factor was 42.9%. - FY2021-Q2Continued weakness in passenger numbers and the seat load factorAnnual report
「In addition to the decline in available seat-kilometres caused by capacity adjustments through reduced flights, mainly on the Kitakyushu–Haneda and Fukuoka–Haneda routes, and the suspension of the Kitakyushu–Naha route and 2 international scheduled routes, demand generation declined significantly. As a result, passenger numbers fell 80.1% year on year to 170 thousand, and the seat load factor fell 38.6 percentage points to 35.7%.」
Due to reduced flights, suspensions and weaker demand generation, passenger numbers fell 80.1% year on year and the seat load factor was 35.7%. Although the metrics recovered from the first quarter, they continued to show significant year-on-year declines. - FY2021-Q1WorsenedAnnual report
「In addition to the decline in available seat-kilometres caused by capacity adjustments through reduced flights, mainly on the Kitakyushu–Haneda and Fukuoka–Haneda routes, and the suspension of the Kitakyushu–Naha route and 2 international scheduled routes, demand generation also remained sluggish despite a gradual recovery. As a result, passenger numbers fell 85.2% year on year to 60 thousand, and the seat load factor fell 40.0 percentage points to 30.8%.」
Due to weaker demand, reduced flights and suspensions, passenger numbers fell 85.2% year on year and the seat load factor fell 40.0 percentage points. Although revenue management continued, demand-generation metrics deteriorated significantly. - FY2020Increase in passenger numbers and decline in the seat load factorAnnual report
「Although the spread of COVID-19 caused air travel demand to fall sharply and demand generation was extremely challenging toward the end of the fiscal year, passenger numbers for the fiscal year were 1,671 thousand (up 1.2% year on year), while the seat load factor was 72.0% (down 2.9 percentage points).」
While continuing revenue management, annual passenger numbers rose 1.2% year on year. However, the seat load factor fell 2.9 percentage points because demand declined at the end of the fiscal year due to the infectious disease. - FY2020-Q3AdvancedAnnual report
「On domestic routes, available seat-kilometres declined, mainly on the Kitakyushu–Haneda and Fukuoka–Haneda routes. However, demand remained firm as a result of efforts to further strengthen revenue management, with passenger numbers at 1,203 thousand (down 0.1% year on year) and the seat load factor at 76.2% (unchanged year on year). Meanwhile, although the scale of demand on international routes was smaller than on domestic routes, demand grew steadily relative to plan. Total passenger numbers for domestic and international routes rose 7.6% year on year to 1,317 thousand, while the seat load factor increased 0.1 percentage point to 75.0%.」
By continuing to further strengthen revenue management, total passenger numbers for domestic and international routes rose 7.6% year on year, and the seat load factor reached 75.0%. - FY2020-Q2AdvancedAnnual report
「On domestic routes, available seat-kilometres declined, mainly on the Kitakyushu–Haneda and Fukuoka–Haneda routes. However, efforts to further strengthen revenue management limited the decline in demand, resulting in passenger numbers of 788 thousand (down 0.7% year on year) and a seat load factor of 75.4% (down 0.2 percentage points). Meanwhile, although international-route demand remained lower than on domestic routes, it grew steadily. Total passenger numbers for domestic and international routes rose 8.7% year on year to 862 thousand, while the seat load factor fell 1.3 percentage points to 74.3%.」
By continuing to further strengthen revenue management, total passenger numbers, including international routes, rose 8.7% year on year. Meanwhile, the total seat load factor fell 1.3 percentage points. - FY2020-Q1AdvancedAnnual report
「On domestic routes, in addition to further strengthening revenue management, demand remained firm, mainly on the Kitakyushu–Haneda and Fukuoka–Haneda routes. International routes also saw steady growth in demand, although levels remained lower than on domestic routes. As a result, passenger numbers rose 10.8% year on year to 411 thousand, while the seat load factor fell 1.4 percentage points to 70.8%.」
As a result of further strengthening revenue management and promoting demand generation, including for international routes, passenger numbers rose 10.8% year on year to 411 thousand. Meanwhile, the seat load factor fell 1.4 percentage points to 70.8%. - FY2019-Q3AdvancedAnnual report
「On domestic routes, in addition to further strengthening revenue management, demand remained firm on routes other than the Kitakyushu–Haneda and Fukuoka–Haneda routes. International routes also remained solid within expectations, although demand was lower than on domestic routes because they had only recently commenced operations. Passenger numbers rose 4.1% year on year to 1,224 thousand, while the seat load factor fell 0.9 percentage points to 75.0%.」
We further strengthened revenue management and promoted demand generation, including for international routes. Passenger numbers rose 4.1% year on year, while the seat load factor fell 0.9 percentage points. - FY2019-Q2AdvancedAnnual report
「In addition to further strengthening revenue management, demand remained firm on routes other than the Kitakyushu–Haneda and Fukuoka–Haneda routes. As a result, passenger numbers rose 2.4% year on year to 794 thousand, and the seat load factor increased 1.0 percentage point to 75.6%.」
By further strengthening revenue management and promoting demand generation, including on routes other than the Haneda routes, passenger numbers rose to 794 thousand and the seat load factor to 75.6%, both exceeding the year-earlier levels. - FY2019-Q1AdvancedAnnual report
「In addition to further strengthening revenue management, demand remained firm on routes other than the Kitakyushu–Haneda and Fukuoka–Haneda routes. As a result, the seat load factor declined slightly to 72.3% (down 0.8 percentage points year on year), while passenger numbers exceeded the year-earlier level at 371 thousand (up 1.7% year on year).」
We further strengthened revenue management, and passenger numbers rose 1.7% year on year to 371 thousand. Meanwhile, the seat load factor fell 0.8 percentage points year on year to 72.3%. - FY2018AdvancedAnnual report
「In addition to further strengthening revenue management and capturing travel demand associated with Japan's economic recovery, the results of efforts to raise awareness of Star Youth and Star Senior provided support. As a result, customer traffic remained steady. Passenger numbers were 1,554 thousand, up 9.3% from the previous fiscal year, and the seat load factor was 75.5%, up 1.7 percentage points.」
By continuing revenue management, capturing travel demand and raising awareness of fare products, we improved passenger numbers to 1,554 thousand and the seat load factor to 75.5%. - FY2018-Q3AdvancedAnnual report
「In addition to further strengthening revenue management and capturing travel demand associated with Japan's economic recovery, the results of efforts to raise awareness of Star Youth and Star Senior provided support. As a result, customer traffic remained steady. Passenger numbers were 1,176 thousand, up 11.9% year on year, and the seat load factor was 75.9%, up 2.6 percentage points.」
Revenue management was strengthened, travel demand was captured, and efforts were made to raise awareness of Star Youth and Star Senior. As a result, passenger numbers were 1,176 thousand and the seat load factor was 75.9%. - FY2018-Q2AdvancedAnnual report
「In addition to further strengthening revenue management and capturing travel demand associated with post-earthquake reconstruction, the results of efforts to raise awareness of Star Youth and Star Senior provided support. As a result, customer traffic remained steady. Passenger numbers were 776 thousand, up 15.1% year on year, and the seat load factor was 74.6%, up 2.4 percentage points.」
Revenue management was further strengthened, travel demand was captured, and efforts were made to raise awareness of Star Youth and Star Senior. As a result, passenger numbers were 776 thousand and the seat load factor was 74.6%. - FY2018-Q1AdvancedAnnual report
「In addition to further strengthening revenue management and capturing travel demand associated with post-earthquake reconstruction, the results of efforts to raise awareness of Star Youth and Star Senior provided support. As a result, customer traffic remained strong. Passenger numbers were 364 thousand, up 20.2% year on year, and the seat load factor was 73.0%, up 5.7 percentage points.」
Revenue management was further strengthened and efforts were made to raise awareness of Star Youth and Star Senior, resulting in passenger numbers and the seat load factor exceeding the previous year's levels. - FY2017AdvancedAnnual report
「During the fiscal year, we worked to strengthen revenue management, promote sales of the Star Youth fare category launched last fiscal year, expand travel-related products such as dynamic packages, and implement revenue-enhancing measures including the Thanks 10th Anniversary Sale and the MILLION STARS Campaign. In addition, customer traffic remained strong, partly due to the effects of the government-led Kyushu Fukko-Wari tourism recovery campaign. As a result, passenger numbers were 1,421 thousand, up 7.8% from the previous fiscal year, and the seat load factor was 73.7%, up 5.7 percentage points.」
Customer acquisition measures involving revenue management, fare promotions, travel-related products and various campaigns were continued and expanded, improving passenger numbers to 1,421 thousand and the seat load factor to 73.7%. - FY2017-Q3AdvancedAnnual report
「During the nine months ended the third quarter, we worked to strengthen revenue management, promote sales of the Star Youth fare category launched last fiscal year, expand travel-related products such as dynamic packages, and implement revenue-enhancing measures including the Thanks 10th Anniversary Sale and the MILLION STARS Campaign. In addition, customer traffic remained strong, partly due to the effects of the government-led Kyushu Fukko-Wari tourism recovery campaign during the third quarter. As a result, passenger numbers were 1,050 thousand, up 6.2% year on year, and the seat load factor was 73.2%, up 5.6 percentage points.」
In addition to existing revenue management, fare sales promotions, expansion of travel-related products and campaigns, the effects of Kyushu Fukko-Wari were reported. Passenger numbers were 1,050 thousand and the seat load factor was 73.2%. - FY2017-Q2AdvancedAnnual report
「Meanwhile, in addition to strengthening revenue management, promoting sales of the Star Youth fare category launched last fiscal year, and implementing revenue-enhancing measures such as the Thanks 10th Anniversary Sale and the MILLION STARS Campaign, we worked to further expand travel-related sales, including dynamic packages. As a result, customer traffic remained strong. Passenger numbers were 674 thousand, up 3.9% year on year, and the seat load factor was 72.2%, up 5.9 percentage points.」
In addition to existing revenue management, fare sales promotions and campaigns, travel-related sales, including dynamic packages, were expanded, and improvements in passenger numbers and the seat load factor were reported. - FY2017-Q1First statedAnnual report
「The Company strengthened revenue management, promoted sales of the “Star Youth” fare introduced in the previous fiscal year, and pursued revenue-enhancing initiatives such as the “Thanks 10th Anniversary Sale” and “MILLION STARS Campaign.” As a result, customer acquisition remained strong, with passenger numbers increasing 1.7% year on year to 303,000 and the load factor rising 6.5 percentage points to 67.3%.」
The Company combined revenue management, fare promotions and campaigns to increase revenue and reported improvements in passenger numbers and the load factor.