Strengthening marketing and improving customer convenience and productivity through DX
First written in FY2023. 4 of 7 entries say "Advanced", first in FY2026-H1. Latest entry: FY2027-H1.
- FY2027-H1RestatedAnnual report
「Selling, general and administrative expenses also increased to ¥4,171 million, up 12.2% year on year, mainly due to higher system development costs for advancing digital transformation initiatives,」
The increase in system development costs for advancing digital transformation initiatives was disclosed, confirming the company’s continued commitment to its DX initiatives. No milestones, such as the launch of a specific new service, were presented. - FY2026AdvancedAnnual report
「In addition, the number of My Page registrants exceeded 1 million in December 2025, less than 2 years after the service began in February 2024, and we have worked to improve customer loyalty by utilizing customer data.」
The number of My Page registrants exceeded 1 million in December 2025, demonstrating concrete progress in improving loyalty through the use of customer data. - FY2026-H1AdvancedAnnual report
「We also implemented initiatives set out in our business operating policy for the fiscal year ending March 2026, namely “evolving and transforming into a highly profitable business structure” and “preparing for significant growth from the fiscal year ending March 2027 onward,” including making Forward Seats, which are paid seats, available for online reservation, revising various fees and introducing new fares for younger customers, all aimed at improving customer convenience.」
To improve customer convenience, Forward Seats were made available for online reservation, various fees were revised and new fares for younger customers were introduced. - FY2024RestatedAnnual report
「With safe operations as our overriding priority, we will further stimulate demand by improving customer experience value through enhancements to My Page functionality and the use of data.」
Specific DX and data-use initiatives were cited, including enhancements to My Page functionality and improving customer experience value through data utilization. - FY2023First statedAnnual report
「In addition, we will work to strengthen marketing and further improve customer convenience through DX initiatives.」
DX has been identified as a means of strengthening marketing and improving customer convenience, while another disclosure indicates a policy of also using it to improve productivity.