Capturing demand for travel to Japan and overseas-originating demand

「好調なインバウンド需要、日本発ビジネス需要に加え、燃油サーチャージテーブルの引き上げや中東における外国航空会社の運休に伴う需給のひっ迫を受けた収益最大化を狙ったレベニューマネジメントが奏功し、単価が前年より大きく上昇しました。」

「We also launched a project to encourage foreign visitors to travel to regional areas of Japan, thereby attracting inbound customers to those regions.」

「We also launched a project to encourage foreign visitors to travel to regional areas of Japan, thereby attracting inbound customers to those regions.」

「For international passengers, business demand originating in Japan has recovered steadily, and by capturing strong inbound demand, we have maintained high fare levels for the second consecutive year.」

「For international passengers, business demand originating in Japan has recovered steadily, and by capturing strong inbound demand, we have maintained high fare levels for the second consecutive year.」

「Passenger numbers are recovering to approximately 68% of pre-pandemic levels, supported by strong inbound demand, including the number of visitors to Japan in October 2023 exceeding pre-pandemic levels, while seat capacity on routes to and from Japan has yet to fully recover.」

「Passenger numbers are recovering to approximately 67% of pre-pandemic levels, driven in particular by strong inbound demand.」

「Passenger numbers are steadily recovering to approximately 65% of pre-pandemic levels, driven in particular by strong inbound demand.」

「In Japan, business travel demand from Japanese companies gradually recovered following the phased easing of border-control measures, and inbound demand quickly began to recover after the major easing of entry restrictions in October 2022.」

「From October, further easing of restrictions progressed, including the removal of the cap on the number of people entering Japan and the waiver of visas for short-term stays for tourism, raising expectations for a full-scale recovery in demand, including inbound demand.」

「Going forward, we will closely monitor trends in infection rates and economic conditions in Japan and overseas, as well as air passenger demand, cooperate with national and local government initiatives to support demand recovery, and implement appropriate revenue-enhancement measures at the appropriate time to maximize revenue to the extent possible.」

「From December, we expanded the sales area for the “JAL Dynamic Package for Visitors to Japan” to capture growing inbound demand.」

「On Hawaii routes, we will strengthen competitiveness by putting the new JAL specially painted aircraft “ARASHI HAWAII JET” into international service for the first time from 22 May 2019, and by jointly planning with JTB travel products to Hawaii from destinations throughout Japan using direct flights to stimulate demand.」

「Among international passengers, demand originating in Japan remained firm, while overseas-originating demand remained strong, with the number of foreign visitors to Japan exceeding 30 million for the first time in 2018 and reaching 31.19 million.」

「For inbound demand, we have implemented temporary fare reductions on the domestic JAL Japan Explorer Pass for routes to and from Hokkaido and routes to and from the Kansai region (Kansai, Itami and Nanki-Shirahama), working to stimulate tourism demand, including inbound tourism.」

「To stimulate further inbound travel demand from overseas to destinations throughout Japan, we newly launched the feature website “Untold Stories of Japan” in cooperation with TripAdvisor, Inc. (Tripadvisor), showcasing lesser-known attractions of Japan.」

「In sales and services, we are working with TripAdvisor, Inc. (hereinafter, “Tripadvisor”) to stimulate further demand from inbound travelers by showcasing lesser-known attractions of Japan through a Japan feature website being developed on the Tripadvisor website.」

「In sales and services, the second specially painted JAL Doraemon JET aircraft, which began operating on China routes and has been well received, is now flying on the Haneda–Beijing and Haneda–Guangzhou routes. We continue to promote use of Japan–China routes.」

「For the Japan Explorer Pass domestic fare, aimed at stimulating travel demand from overseas to destinations throughout Japan, we began multilingual sales on our websites in 22 countries and regions. In addition, we newly launched a promotional website consolidating various inbound travel content, including hotel and local tour reservations, to improve convenience and enable the integrated provision of inbound travel services.」

「For customers from China, we have launched a dedicated website and regularly distributed content on WeChat, China’s largest social media platform, with the aim of encouraging more people to choose JAL and fostering greater affinity with Japan as a whole.」