Promoting Rail Use Through Special Tickets, Events and Local Government Partnerships

「As part of efforts to revitalise the Ao Line, the Company held an event to display paintings created by artists and children from areas along the line at the station, in conjunction with the beautification of Miki-Uenomaru Station and in partnership with the Kobe Electric Railway Ao Line Revitalisation Council.」

「大阪・関西万博の開催や神戸空港の国際線就航にあわせ、二次元コードを活用したデジタル乗車券を発売するなど、旅客誘致に努めました。」

「In its operating activities, the Company launched special rail passes convenient for outings along its lines, including the Arima-Rokko Loop 1day Pass and the Omotenashi Pass. It also worked to attract passengers by launching digital rail passes using QR codes in conjunction with Expo 2025 Osaka, Kansai and the launch of international flights at Kobe Airport. Under the Kobe Electric Railway Ultra Project, which began in March 2025, the Company is selling collaboration goods with Ultraman and operating specially wrapped trains as part of the Shintetsu Group recruitment enhancement campaign, Ultra Daisakusen.」

「In its operating activities, the Company launched special rail passes such as the Arima-Rokko Loop 1day Pass and the Arima Onsen Taiko-no-Yu Coupon to attract passengers to Arima Onsen. It also worked to expand the number of stores where the Omotenashi Pass can be used, and to plan and sell products convenient for outings along its lines.」

「The Company also held train-based events, including a sightseeing event at the Suzurandai Rolling Stock Factory under the Hyogo Destination Campaign implemented by 6 JR Group companies, local governments and others, and the Yamada Nishiki Festival train, "Go to the Yamada Nishiki Festival!!," held in partnership with the Kobe Electric Railway Ao Line Revitalisation Council. In addition, to mark the 95th anniversary of the opening of the railway, it operated a commemorative train and held one-day stationmaster events featuring professional baseball players from areas along its lines, among other initiatives, and worked to attract Shintetsu fans.」

「In its operating activities, the Company operated a commemorative train and undertook other initiatives in July 2023 to mark the 95th anniversary of the opening of the railway. In December, it also held a one-day stationmaster event at Ono Station on the Ao Line, featuring Kohei Higashi, a pitcher for the Orix Buffaloes from Ono, among other initiatives, and worked to attract Shintetsu fans. In addition, to attract passengers to areas along its lines, the Company launched special rail passes such as the Arima-Rokko Loop 1day Pass and the Arima Onsen Taiko-no-Yu Coupon, as well as a new special rail pass combining mystery-solving quizzes about the myths and history of areas along its lines with a one-day free pass.」

「In its operating activities, as a special event under the Hyogo Destination Campaign held by 6 JR Group companies, local governments and others to attract visitors to Hyogo Prefecture from across Japan, the Company held factory tours and rolling stock photography tours in partnership with travel agencies at the Suzurandai Rolling Stock Factory. It also operated a commemorative train reproducing the original colour scheme of the 3000 series rolling stock, which marked its 50th anniversary of entering service, in commemoration of the 95th anniversary of the opening of the railway, among other initiatives, and worked to attract Shintetsu fans.」

「In its operating activities, the Company launched special rail passes such as the Arima-Rokko Loop 1day Pass to attract passengers to Arima Onsen. It also held a collaborative hike organised by 4 railway operators and transport authorities, Sanyo Electric Railway, Kobe City Transportation Bureau and West Japan Railway, and worked to attract passengers.」

「In its operating activities, the Company held the Koi Tabi Arima campaign to attract passengers to Arima Onsen, and launched the Arima Gourmet & Steam Ticket and operated the Koi-katsu Train, among other initiatives. In addition, along with launching special rail passes convenient for outings along the Shintetsu lines, the Company promoted rail use and worked to increase revenue by holding planned hikes in partnership with local governments and various organisations along its lines, as well as the Shintetsu Train Festival 2022, held for the first time in 3 years, as restrictions on movement during the COVID-19 pandemic were gradually eased.」

「In its operating activities, the Company held the Koi Tabi Arima campaign from November 2022 as a measure to attract passengers to Arima Onsen. It launched the Arima Gourmet & Steam Ticket, operated a matchmaking train, and renovated the station name sign at Arima-Onsen Station, among other initiatives.」

「To attract passengers to areas along its lines, the Company entered into a business co-creation partnership agreement with Micware Co., Ltd. in August 2022 and launched a service using the Tamamusubi™ smartphone app, which introduces episodes related to historical figures and sites along its lines. In conjunction with this, it launched a one-day free pass.」

「As part of its planned hikes, the Company held a stamp rally commemorating the 70th anniversary of the opening of the entire Ao Line and, in April 2022, launched the Arima Gourmet & Steam Ticket, which included a live mystery-solving game. In June, it also launched the Shintetsu/Kosoku × Kirakukan Unlimited Laughter Ticket in partnership with Kirakukan, a permanent venue for Kamigata rakugo, and worked to attract passengers.」

「In its operating activities, the Company resumed its planned hikes in October 2021, after suspending them, with infection-prevention measures in place. It also launched the Arima Gourmet & Steam Ticket in November and worked to attract passengers.」

「In its operating activities, the company newly added a Kobe Municipal Subway version to the Omotenashi Ticket, part of its efforts to revitalize the Ao Line, and launched it in June so that passengers could also travel from areas along the Kobe Municipal Subway. It also worked to attract passengers by launching the Shintetsu–Kosoku × Kirakukan Unlimited Laughter Ticket in August in cooperation with Kirakukan, a regular venue for Kamigata rakugo.」

「As part of efforts to revitalize the Ao Line, the company newly added a Kobe Municipal Subway version to the Omotenashi Ticket and launched it so that passengers could also travel from areas along the Kobe Municipal Subway, working to attract passengers.」

「The company was forced to suspend various events, and ridership declined sharply amid requests to refrain from going out. In these circumstances, it launched the popular Shintetsu Omotenashi Ticket in October and, in December, launched the Kobe Electric Railway × Kirakukan Unlimited Laughter Ticket in cooperation with Kirakukan, a regular venue for Kamigata rakugo, working to attract passengers.」

「However, the company partially resumed the organized hiking events that had been suspended from September 2020 after implementing infection prevention measures. In August, it also launched the Kobe Electric Railway × Kobe City Transportation Bureau Outing Ticket in cooperation with the bureau to commemorate the municipalization of the Hokushin Line of Hokushin Kyuko Railway, and the ticket has been well received.」

「In its operating activities, the company was forced to suspend organized hiking events and the sale of some special fare tickets to help prevent the spread of COVID-19, as well as」

「As revenue-enhancement measures, the company launched special fare tickets including the Arima–Rokko 1day Pass and the Arima Onsen Taiko-no-Yu Coupon to attract passengers to Arima Onsen, and held Joyful Arima: Autumn of Food and Bathing in Arima during the autumn foliage season. It also held numerous events in cooperation with local governments and other organizations along its railway lines, including organized hiking events, the Shintetsu Line Experience Events, which families could easily join, and the Cycle Train held in conjunction with the renewal event for the Kande-Yamada Cycling Path in Kobe, and worked to attract Shintetsu fans.」

「As revenue-enhancement measures, the company launched special fare tickets including the Arima–Rokko 1day Pass and the Arima Onsen Taiko-no-Yu Coupon to attract passengers to Arima Onsen. It also worked to develop and sell products convenient for outings along its railway lines, including expanding the number of stores where the Shintetsu Omotenashi Ticket could be used. In addition, it focused on holding events that families could easily join, including organized hiking events in cooperation with local governments and other organizations along its railway lines and the Shintetsu Line Experience Events, and worked to attract Shintetsu fans.」

「In May 2019, the company launched commemorative admission tickets marking the change of era. It also focused on holding events that families could easily join, including organized hiking events in cooperation with local governments and other organizations along its railway lines and the Shintetsu Line Experience Events, and worked to attract Shintetsu fans.」

「As revenue-enhancement measures, the company launched special fare tickets including the Arima–Rokko 1day Pass to attract passengers to Arima Onsen, began providing free Wi-Fi for inbound foreign travelers at Arima Onsen Station and Arimaguchi Station in February 2019, and focused on holding events that families could easily join, including organized hiking events in cooperation with local governments and other organizations along its railway lines and the Shintetsu Line Experience Events. As part of its 90th anniversary of railway operations program, it also operated a memorial train with the original livery restored on 1000 series cars, launched various commemorative goods, and held train-based events in cooperation with local governments along its railway lines, working to attract Shintetsu fans.」

「As part of its 90th anniversary of railway operations program, the company operated a memorial train with the original livery restored on 1000 series cars and launched commemorative admission tickets. It also held numerous events, including special trains operated in cooperation with Hyogo Prefecture and Sanda City, such as the Go to JAZZ × SANTA CITY on the Christmas Train, and worked to attract Shintetsu fans.」

「As part of its 90th anniversary of railway operations program, the company operated a memorial train with the original livery restored on 1000 series cars and held its first event of its kind, the Shintetsu Children's Summer Holiday Train Driving Experience. It also held numerous events, including operating the special Beer in Hand, Go to Sanda train in cooperation with the 60th anniversary of Sanda City's municipal government, and worked to attract Shintetsu fans.」

「As part of its 90th anniversary of railway operations program, the company held numerous events, including operating a memorial train with the original livery restored on 1000 series cars, displaying a 90th anniversary commemorative headmark, and launching a collaboration set of hard tickets with Hokushin Kyuko Railway, and worked to attract Shintetsu fans.」

「As revenue-enhancement measures, the company launched special fare tickets including the Arima–Rokko 1day Pass and the Arima Onsen Taiko-no-Yu Coupon to attract passengers to Arima Onsen, and began providing onboard announcements in English to improve information for inbound travelers. It also held numerous events, including organized hiking events in cooperation with local governments and other organizations along its railway lines, the Shintetsu Line Experience Events, which were easy for customers with small children to join, and train-based events including Go to the Yamada Nishiki Festival on the Yamada Nishiki Festival Train, held in cooperation with the Kobe Electric Railway Ao Line Revitalization Council, and focused on attracting Shintetsu fans.」

「As revenue-enhancement measures, the company launched special fare tickets including the Arima–Rokko 1-day Pass and the Arima Onsen Taiko-no-Yu Coupon to attract passengers to Arima Onsen, held Joyful Arima during the autumn foliage season, and enhanced four-language transfer information on station platforms to improve convenience for inbound travelers. It also held numerous events, including organized hiking events in cooperation with local governments and other organizations along its railway lines, the Shintetsu Line Experience Events, which were easy for customers with small children to join, and train-based events including the Kobe Disco Train, and focused on attracting Shintetsu fans.」

「The company also held numerous events, including organized hiking events in cooperation with local governments and other organizations along its railway lines, the Shintetsu Line Experience Events, which were easy for customers with small children to join, and train-based events including the Cool Summer Horror Experience Train, and focused on attracting Shintetsu fans.」

「To attract passengers to Arima Onsen, the company launched special fare tickets including the Arima–Rokko 1-day Pass and the Arima Onsen Taiko-no-Yu Coupon. It also held numerous events, including organized hiking events in cooperation with local governments and other organizations along its railway lines and the Shintetsu Line Experience Events, which were easy for customers with small children to join, and focused on attracting Shintetsu fans.」

「To improve information for inbound travelers, the company installed new four-language transfer information signs at Tanigami Station, a transfer station for passengers traveling from the Sannomiya area, and produced multilingual brochures containing information on the main transportation routes to Arima Onsen and tourist information.」

「The company also held the popular Parent-and-Child and Family Experience Events, organized hiking events in cooperation with local governments and other organizations along its railway lines, and held various train-based events including the Christmas Decoration Train, attracting large numbers of participants.」

「As revenue-enhancement measures, the company launched special fare tickets including the Arima–Rokko 1-day Pass and the Arima Onsen Taiko-no-Yu Coupon to attract passengers to Arima Onsen. It also held the popular Parent-and-Child and Family Experience Events, organized hiking events in cooperation with local governments and other organizations along its railway lines, and held various train-based events including the Cool Summer Horror Experience Train, attracting large numbers of participants. In addition, as an expanded version of the Kobe City special fare ticket Shintetsu Sea Pass One, a senior ridership promotion pass for Kobe Electric Railway, the Shintetsu Sea Pass One plus, which can also be used on the Kobe Kosoku Line, was newly introduced, and the company worked with Kobe City to publicize the pass and increase its use.」