Development of the Hiroshima version of MaaS, “MOBIRY”

「The company will work to provide more user-friendly and convenient public transportation services by expanding the new ticketing service “MOBIRY DAYS.” In July 2026, it will further improve convenience by beginning to accept transportation IC e-money, including ICOCA, and WAON at MOBIRY DAYS readers.」

「Revenue from the transportation and tourism-related businesses increased as inbound visitors to Hiroshima and domestic travelers grew, and the company maintained and enhanced transportation services, including by improving the convenience of MOBIRY DAYS, although」

「In July 2024, we began providing the new ticketing service MOBIRY DAYS (モビリーデイズ). The system allows users to purchase and recharge commuter passes at any time from a smartphone or computer and supports flexible fare structures. We will use it to pursue more user-friendly and convenient public transportation services.」

「During the interim consolidated accounting period, the new ticketing system MOBIRY DAYS was completed at a capital investment of ¥2,811 million.」

「Convenience-enhancing measures contributed to higher revenue year on year, including the establishment in November 2022 of a clear fare structure with a flat ¥220 fare for both trams and scheduled buses in the central delta area of Hiroshima City, the expansion of integrated commuter passes allowing reciprocal use of trams and buses, and the sale of digital unlimited-ride tickets allowing reciprocal use of trams and scheduled buses during weekday daytime hours and on weekends and public holidays.」

「As convenience-enhancing measures, the company newly launched the “Hiroshima City Pass” and “Hiroshima City Pass Wide,” common commuter passes usable on both route buses and streetcars, and the “Digital City Pass,” a digital free-ride ticket allowing mutual use of route buses and streetcars during weekday daytime hours and on weekends and public holidays, thereby working to reduce customers' costs and improve mobility convenience.」

「For “MOBIRY,” the digital ticketing service at the core of the MaaS business in the Hiroshima metropolitan area, the company continued to improve convenience and strengthen functionality from the previous consolidated fiscal year by adding off-peak ticket support and system integration with AI on-demand transportation.」

「In February 2021, the company added route search and integration functions with other transportation modes, including bike sharing, to “MOBIRY,” the digital ticketing service at the core of the MaaS business in the Hiroshima metropolitan area, further improving convenience and strengthening functionality.」

「By introducing services shared by streetcars and buses, the company will provide public transportation that is easy to understand and use, secure transportation options and create opportunities to go out for elderly people and others, and contribute to greater mobility convenience and regional revitalization through the development of the Hiroshima version of MaaS, “MOBIRY.”」