Service improvements tailored to customer needs

「In the transportation business, we will work to provide more user-friendly and convenient public transportation services by expanding the new ticketing service MOBIRY DAYS.」

「利用実態や利用ニーズに応じた分かりやすい、利用しやすい運賃制度の構築やキャッシュレス決済環境の整備により、利便性向上と運営の効率化を図る」

「Revenue from the transportation and tourism-related businesses increased as inbound visitors to Hiroshima and domestic travelers grew, and the company maintained and enhanced transportation services, including by improving the convenience of MOBIRY DAYS, although」

「As part of these initiatives, in February 2025 we newly introduced bus fare-based commuter passes that allow unlimited boarding and alighting within sections covered by the applicable fare. We are also preparing to introduce a service allowing customers to add cash value inside trains and buses and to accept payments using transport IC cards (10-card system) and retail IC cards. We will continue to update these services while listening to customer feedback.」

「In the rail business, following the timetable revision in March 2024, we increased the number of articulated vehicles in operation in line with actual customer usage and began one-person operation of all articulated vehicles on certain sections, thereby improving operating efficiency.」

「Although ridership has not recovered to pre-COVID-19 levels, it has been trending upward as socioeconomic activity recovers. Revenue increased year on year, helped by convenience-enhancement measures including the standardisation in November 2022 of tram and route-bus fares within the delta urban area in central Hiroshima at a flat ¥220, creating a simpler fare structure, the expansion of common commuter passes usable on both trams and buses, and sales of digital unlimited-ride tickets usable on trams and route buses during weekday daytime hours and on weekends and public holidays.」

「In the rail and automotive businesses, we standardised fares for buses and trams within the delta urban area in central Hiroshima at ¥220 in November 2022, creating a simpler fare structure. As convenience-enhancement measures, we newly launched the Hiroshima City Pass and Hiroshima City Pass Wide common commuter passes, which can be used on both buses and trams, as well as the Digital City Pass digital unlimited-ride ticket, which can be used on buses and trams during weekday daytime hours and on weekends and public holidays. These initiatives reduced customers' financial burden and improved travel convenience.」

「We actively implemented measures to promote use of public transport, whose ridership remained depressed due to the impact of COVID-19, including selling bundled tickets as joint initiatives with local governments and other public transport operators.」

「Across all businesses, including the Group's core transport business, we make providing high-quality services that satisfy customers our basic management policy, regard ensuring safety as our foremost mission, and work to improve convenience and comfort. We also seek to provide attentive services tailored to customers' increasingly diverse needs and to offer a broad range of products.」

「In response to COVID-19, we conducted workplace COVID-19 vaccinations and worked to establish an environment in which employees and customers could use public transport and our facilities with greater peace of mind. We also posted information on our website about infection-prevention measures when serving customers and efforts to ventilate train and bus interiors. Even after the state of emergency and the priority preventive measures ended, we continued to encourage employees to stagger their working hours, work from home and hold online meetings, while continuing to consider and implement various COVID-19 measures.」

「In response to COVID-19, we conducted workplace COVID-19 vaccinations and worked to establish an environment in which employees and customers could use public transport and our facilities with greater peace of mind. We also posted information on our website about infection-prevention measures when serving customers and efforts to ventilate train and bus interiors, and encouraged employees to stagger their working hours, work from home and hold online meetings. We considered and implemented various measures throughout the pandemic.」

「In response to COVID-19, we paid the utmost attention to employee health management so that customers could use public transport and our facilities with peace of mind, implemented infection-prevention measures when serving customers, disseminated information through our website and other channels, and encouraged employees to stagger their working hours and work from home. We also actively considered and implemented measures according to infection levels.」

「We thoroughly implemented regular cleaning and disinfection of facilities and vehicles, ventilation of vehicle interiors and other measures, while working to establish an environment that ensures the safety of customers and employees.」

「To prevent infection and enable customers to use public transport with peace of mind, we thoroughly implemented regular cleaning and disinfection of facilities and vehicles, ventilation of vehicle interiors and other measures, while working to establish an environment that ensures the safety of customers and employees.」

「To enable customers to use public transport and our facilities with peace of mind, we paid the utmost attention to employee health management, implemented infection-prevention measures when serving customers, disseminated information through our website and other channels, and worked to provide services across our businesses.」

「Each business makes providing high-quality services that satisfy customers its basic management policy, regards ensuring safety as its foremost mission, and works to improve convenience and comfort. It also seeks to provide attentive services tailored to customers' increasingly diverse needs and to offer a broad range of products.」

「In the rail business, following the fare revision implemented on 1 October, we launched the IC Card Reboarding Service, which allows passengers to reboard without an additional charge within 60 minutes of alighting, provided they board from the same stop and do not travel back toward the stop at which they alighted, thereby improving convenience.」

「In the automotive business, we continued trial operations of the Nishikaze Minato Line (Bayfront Line), which connects Hiroshima Port and the western Hiroshima area. We also began providing HIROSHIMA FREE Wi-Fi on Hiroshima Airport limousine buses to improve convenience.」

「In the automotive business, we continued trial operations of the Nishikaze Minato Line (Bayfront Line), which connects Hiroshima Port and the western Hiroshima area. We also began providing HIROSHIMA FREE Wi-Fi on Hiroshima Airport limousine buses to improve convenience.」

「Each business pursued proactive sales activities and worked to secure earnings, but」

「We worked to improve customer services by responding swiftly to changes in the operating environment and providing services and products tailored to individual customer needs, while pursuing proactive sales activities across all businesses to secure earnings.」

「Against this backdrop, our Group worked to further strengthen safety measures, including passenger transport facilities, improve customer services, and secure earnings by pursuing proactive sales activities across all businesses.」

「Against this backdrop, our Group worked to further strengthen safety in passenger transport and improve customer services, while pursuing proactive sales activities across all businesses to secure earnings. To address a potential future labour shortage and ensure a stable workforce, we also advanced initiatives including opening an in-house childcare facility and establishing diverse working arrangements.」

「Under these circumstances, our Group worked to further strengthen safety measures, including repairs to facilities used in passenger transportation, and to improve services for customers. We also pursued proactive sales activities across all businesses to secure revenue.」

「The Group worked to improve customer services and secure earnings by pursuing proactive sales activities across all businesses.」

「Across all businesses, including the Group's core transport business, we make providing high-quality services that satisfy customers our basic management policy, regard ensuring safety as our foremost mission, and work to improve convenience and comfort. We also seek to provide attentive services tailored to customers' increasingly diverse needs and to offer a broad range of products.」

「Under these circumstances, our Group worked to further strengthen safety measures, including repairs to facilities used in passenger transportation, and to improve services for customers. We also pursued proactive sales activities across all businesses to secure revenue.」

「The Group worked to improve customer services and secure earnings by pursuing proactive sales activities across all businesses.」

「The Group worked to improve customer services and secure earnings by pursuing proactive sales activities across all businesses.」

「The Group worked to further strengthen safety measures, including repairs to passenger transport facilities, improve customer services, and secure earnings by pursuing proactive sales activities across all businesses.」