Developing a clear, easy-to-use fare structure

「In July 2026, we will take further steps to improve convenience, including beginning to accept transit e-money such as ICOCA and WAON on MOBIRY DAYS readers.」

「In July 2026, we will take further steps to improve convenience, including beginning to accept transit e-money such as ICOCA and WAON on MOBIRY DAYS readers.」

「Revenue increased in both the railway and motor transport businesses, partly due to the effects of the train and bus fare revisions implemented in February 2025.」

「As part of these efforts, in February 2025 we newly introduced a value-based bus commuter pass that allows unlimited boarding and alighting on any route within the fare amount set for the pass.」

「During the interim consolidated accounting period, the new ticketing system MOBIRY DAYS was completed at a capital investment of ¥2,811 million.」

「In the transportation business, we will launch the MOBIRY DAYS (Mobirydays) service in July this year as a new ticketing system replacing PASPY. The new system will adopt an ABT (Account Based Ticketing) system that uses QR codes displayed on smartphones and new transit IC cards as authentication media. In addition to improving convenience by enabling a flexible fare structure based on usage by day of the week and time of day, the system is also intended to reduce the overall cost of the system.」

「Convenience-enhancing measures contributed to higher revenue year on year, including the establishment in November 2022 of a clear fare structure with a flat ¥220 fare for both trams and scheduled buses in the central delta area of Hiroshima City, the expansion of integrated commuter passes allowing reciprocal use of trams and buses, and the sale of digital unlimited-ride tickets allowing reciprocal use of trams and scheduled buses during weekday daytime hours and on weekends and public holidays.」

「In the rail and automotive businesses, we standardised fares for buses and trams within the delta urban area in central Hiroshima at ¥220 in November 2022, creating a simpler fare structure. As convenience-enhancement measures, we newly launched the Hiroshima City Pass and Hiroshima City Pass Wide common commuter passes, which can be used on both buses and trams, as well as the Digital City Pass digital unlimited-ride ticket, which can be used on buses and trams during weekday daytime hours and on weekends and public holidays. These initiatives reduced customers' financial burden and improved travel convenience.」

「In September 2022, the 7 transport operators, including our Group, applied to the Ministry of Land, Infrastructure, Transport and Tourism for a joint management plan that would establish a sustainable public transport network in the delta area by equalizing fares for route buses and trams, thereby creating common route bus and tram services across operators and transport modes, improving mobility in the delta area, strengthening the management base through improved profitability, and implementing other convenience-enhancing measures, including barrier-free improvements. The plan, which included fare revisions, was certified by the Minister of Land, Infrastructure, Transport and Tourism in October 2022, and fares for route buses and trams were revised in November 2022.」

「We actively implemented measures to promote use of public transport, whose ridership remained depressed due to the impact of COVID-19, including selling bundled tickets as joint initiatives with local governments and other public transport operators.」

「We have also begun developing a new ticketing system to replace the PASPY system, which was launched in 2008. The new system will enable a flexible fare structure based on usage by day of the week and time of day. Development is proceeding with the aim of introducing it in October 2024, with the objectives of improving convenience and reducing the overall cost of the system.」

「In February 2021, we added route search and connectivity features for transportation modes such as bike sharing to MOBIRY (Mobiry), the digital ticketing service at the core of MaaS in the Hiroshima metropolitan area, further improving convenience and expanding its functionality. We also began operating SMART MOVER, an AI on-demand transportation service, in the Itsukaichi Bay Area of Saeki Ward, Hiroshima City, as a new transportation system for developing MaaS in the Hiroshima metropolitan area, and began selling, exclusively through MOBIRY, tickets combining rides on SMART MOVER and our electric railway.」

「Also in January, we began selling Hiroshima City Pass, which allows reciprocal boarding on our streetcars and the route buses of 7 companies operating within the ¥190 flat-fare area in central Hiroshima City, thereby improving travel convenience.」

「In the rail business, following the fare revision implemented on 1 October, we launched the IC Card Reboarding Service, which allows passengers to reboard without an additional charge within 60 minutes of alighting, provided they board from the same stop and do not travel back toward the stop at which they alighted, thereby improving convenience.」

「Transportation revenue increased, resulting in higher revenue overall, as the Ekimae Loop service, which began operations in May 2018, and the common commuter pass system, which was also introduced that month, became more widely used, and as some passengers switched to buses following the temporary suspension of JR services caused by the July 2018 heavy rains.」

「Although transportation revenue increased, particularly on routes in the city center, as the Ekimae Loop service, which began operations in May 2018, and the common commuter pass system, which was also introduced that month, became more widely used,」

「In the motor transport business, we launched operations in May of the Hiroshima City center loop bus Ekimae Loop and the common commuter pass system, which allows the commuter passes of different bus operators to be used interchangeably, and established a new route to THE OUTLETS HIROSHIMA, a large commercial facility that opened in April, thereby improving convenience, but」

「In May, we launched operations of the city-center loop bus Ekimae Loop and introduced the common commuter pass system, which allows commuter passes issued by different bus operators to be used interchangeably.」

「Our company and our consolidated subsidiary HD Nishi-Hiroshima Co., Ltd. launched a common commuter pass service in the motor transport business on 13 May 2018. This new service allows commuter passes to be used interchangeably within overlapping sections covered by the commuter passes of participating operators under the common commuter pass system.」

「In November 2017, as a first step toward developing a clear, easy-to-use fare structure set out in the Hiroshima City Regional Public Transportation Network Formation Plan, we set fares in the northern delta area of Hiroshima City at the same level as our electric railway fares, thereby improving user convenience.」