Market expansion targeting inbound tourists, seniors and children
First written in FY2017-Q1. 9 of 26 entries say "Advanced", first in FY2019-Q1. Latest entry: 2026-05-14.
No other company in this theme has enough history to compare yet.
- 2026-05-14AdvancedResults presentation
「RevPAR for domestic hotels (total): +10.6% year on year」
RevPAR for all domestic hotels increased 10.6% year on year, while the number of foreign guests increased from 1,665 thousand to 1,721 thousand. The capture of inbound demand progressed in the results. - FY2026-H1RestatedAnnual report
「Operating revenue in the Hotel and Leisure segment increased ¥2.553 billion year on year to ¥120.566 billion, up 2.2%, despite the impact of renovation work at Mauna Kea Beach Hotel in the overseas hotel business and reduced use of domestic hotels by visitors from certain parts of Asia due to earthquake predictions, owing to the capture of inbound demand and price increases in the domestic hotel business, among other factors.」
The continued capture of inbound demand at domestic hotels, together with price increases, contributed to higher revenue in the Hotel and Leisure segment. - FY2025-H1RestatedAnnual report
「Operating revenue in the Hotel and Leisure segment increased ¥7.533 billion year on year to ¥118.013 billion, up 6.8%, owing to the steady capture of inbound demand and price increases at domestic hotels, among other factors.」
The continued capture of inbound demand and implementation of price increases at domestic hotels contributed to higher revenue in the Hotel and Leisure segment. - FY2024-Q3AdvancedAnnual report
「Japanese guests 2,665,085 73.1 Foreign guests 979,400 26.9 Guests 3,644,485 100.0」
At domestic hotels, foreign guests increased from 165,626, or 5.4%, in the same period of the previous year to 979,400, or 26.9%, showing a significant recovery in inbound demand. - FY2024-Q1AdvancedAnnual report
「Japanese guests 760,338 71.4 Foreign guests 304,665 28.6 1,065,003 100.0」
At domestic hotels, foreign guests increased sharply from 7,000, or 0.9%, in the same period of the previous year to 304,665, or 28.6%, demonstrating the recovery in inbound demand in the figures. - FY2023-Q3AdvancedAnnual report
「For the nine months ended December 2022 Japanese guests 2,870,373 94.5 Foreign guests 165,624 5.5 Guests 3,035,997 100.0」
At domestic hotels, foreign guests increased from 27,764, or 1.6%, in the same period of the previous year to 165,624, or 5.5%, indicating continued recovery in demand from visitors to Japan. - FY2023-Q2Year-on-year decline in foreign guests and lower proportionAnnual report
「For the six months ended September 2022 Japanese guests 1,768,383 98.6 Foreign guests 24,585 1.4 Guests 1,792,968 100.0」
Total guests increased from 932,262 in the same period of the previous year to 1,792,968, while foreign guests fell from 26,522 to 24,585 and their proportion also declined from 2.8% to 1.4%. - FY2023-Q1AdvancedAnnual report
「Japanese guests 774,001 99.1 Foreign guests 7,000 0.9 781,001 100.0」
At domestic hotels, foreign guests increased from 1,988, or 0.5%, in the same period of the previous year to 7,000, or 0.9%, confirming the recovery in demand from visitors to Japan. - FY2022AdvancedAnnual report
「Guests 1,510,082 100.0 2,260,654 100.0 Japanese guests 1,506,310 99.8 2,236,758 98.9 Foreign guests 3,772 0.2 23,896 1.1」
Annual guests increased from 1,510,082 in the previous year to 2,260,654, while foreign guests increased from 3,772 to 23,896. - FY2022-Q2AdvancedAnnual report
「Guests 539,127 100.0 881,628 100.0 Japanese guests 537,418 99.7 860,445 97.6 Foreign guests 1,709 0.3 21,183 2.4」
Foreign guests increased from 1,709, or 0.3%, in the same period of the previous year to 21,183, or 2.4%, while total guests also recovered to 881,628. - FY2022-Q1Continued decline in the proportion of foreign guestsAnnual report
「Guests 65,149 100.0 366,369 100.0 Japanese guests 64,774 99.4 365,706 99.8 Foreign guests 375 0.6 663 0.2」
Total guests increased from 65,149 in the same period of the previous year to 366,369, while foreign guests totaled only 663, representing 0.2% of the total. - FY2021Continued decline in the proportion of foreign guestsAnnual report
「Foreign guests 1,168,839 25.1 3,772 0.2」
Annual foreign guests fell from 1,168,839, or 25.1%, in the previous year to 3,772, or 0.2%. - FY2021-Q3Continued sharp decline in the number and proportion of foreign guestsAnnual report
「Hotel guests 3,814,608 100.0 1,213,785 100.0 Japanese guests 2,831,299 74.2 1,210,796 99.8 Foreign guests 983,309 25.8 2,989 0.2」
Foreign guests fell sharply from 983,309, or 25.8%, in the same period of the previous year to 2,989, or 0.2%. - FY2021-Q2Continued sharp decline in the number and proportion of foreign guestsAnnual report
「Hotel guests 2,607,980 100.0 539,127 100.0 Japanese guests 1,950,786 74.8 537,418 99.7 Foreign guests 657,194 25.2 1,709 0.3」
Foreign guests fell sharply from 657,194, or 25.2%, in the same period of the previous year to 1,709, or 0.3%. - FY2021-Q1Sharp decline in the number and proportion of foreign guestsAnnual report
「Foreign guests 345,353 28.2 375 0.6」
Foreign guests fell sharply from 345,353, or 28.2%, in the same period of the previous year to 375, or 0.6%. - FY2020-Q3Decrease in the number and proportion of foreign guestsAnnual report
「Foreign guests 995,252 26.1 983,309 25.8」
Foreign guests decreased from 995,252, or 26.1%, in the same period of the previous year to 983,309, or 25.8%. - FY2020-Q2Decrease in the number and proportion of foreign guestsAnnual report
「Foreign guests 672,492 26.1 657,194 25.2」
Foreign guests decreased from 672,492, or 26.1%, in the same period of the previous year to 657,194, or 25.2%. - FY2020-Q1Decrease in the number and proportion of foreign guestsAnnual report
「Foreign guests 350,001 29.2 345,353 28.2」
Foreign guests as a proportion of hotel guests decreased from 350,001, or 29.2%, in the same period of the previous year to 345,353, or 28.2%. - FY2019-Q3RestatedAnnual report
「In the accommodation business, steady implementation of revenue management (Note 1) to capture growing inbound demand led to year-on-year increases in RevPAR (Note 2) for both city and resort hotels.」
Revenue management to capture inbound demand and the resulting increase in RevPAR continue to be described. - FY2019-Q2AdvancedAnnual report
「In the accommodation business, steady implementation of revenue management (Note 1) to capture growing inbound demand led to year-on-year increases in RevPAR (Note 2) for both city and resort hotels.」
The response to inbound demand continued, with foreign guests increasing from 564,278, or 23.2%, in the same period of the previous year to 672,492, or 26.1%. - FY2019-Q1AdvancedAnnual report
「In the hotel business, Nagoya Prince Hotel Sky Tower, which opened in October 2017, and hotels renovated and reopened in the previous fiscal year contributed to higher revenue. In the accommodation business, steady implementation of revenue management (Note 1) to capture growing inbound demand led to year-on-year increases in RevPAR (Note 2) for both city and resort hotels.」
Specific progress in responding to inbound demand includes the opening of Nagoya Prince Hotel Sky Tower and an increase in RevPAR through revenue management. - FY2018RaisedAnnual report
「In response to paradigm shifts such as the increase in visitors to Japan and changes in population structure, we will expand our target markets to include “inbound visitors (visitors to Japan),” “seniors” and “children,” thereby developing new business models. As a measure to capture growing inbound demand, we will roll out the newly established next-generation accommodation-focused hotel brand “Prince Smart Inn” to meet diversifying lodging demand. To attract new customers, particularly active seniors, we will enter the membership-based hotel business and roll out “Prince Vacation Club.”」
In addition to expanding target markets, the scope of specific initiatives has been expanded to include an accommodation-focused hotel brand, the membership-based hotel business and reputation management. - FY2017RaisedAnnual report
「As a measure to capture growing inbound demand, we will expand the foreign customer membership organization “SEIBU PRINCE CLUB emi” and roll out accommodation-focused hotels nationwide, offering classes of accommodation not previously available at Prince Hotels to meet diversifying lodging demand. We will also analyze and utilize the Group’s customer data and ICT-enabled big data to better understand customer needs.」
In addition to expanding target markets, the scope of initiatives has been expanded to include membership organization growth, the nationwide rollout of accommodation-focused hotels, and the use of customer data and big data. - FY2017-Q3RestatedAnnual report
「In response to paradigm shifts such as the increase in visitors to Japan and changes in population structure, we are expanding our target markets to include “inbound visitors (visitors to Japan),” “seniors” and “children,” thereby developing new business models and creating additional revenue opportunities.」
The policy of expanding target markets to inbound visitors, seniors and children continues to be described. - FY2017-Q2RestatedAnnual report
「In response to paradigm shifts such as the increase in visitors to Japan and changes in population structure, we are expanding our target markets to include “inbound visitors (visitors to Japan),” “seniors” and “children,” thereby developing new business models and creating additional revenue opportunities.」
The policy of expanding target markets to inbound visitors, seniors and children continues. - FY2017-Q1First statedAnnual report
「In response to paradigm shifts such as the increase in visitors to Japan and changes in population structure, we are expanding our target markets to include “inbound visitors (visitors to Japan),” “seniors” and “children,” thereby developing new business models and creating additional revenue opportunities.」
As a response to changes in population structure and other factors, the Group has indicated plans to expand its target customer markets and develop new business models.