Enhancing the Appeal of MetLife Dome and the Seibu Lions
First written in FY2017. 15 of 24 entries say "Advanced", first in FY2018-Q1. Latest entry: 2026-07-31.
No other company in this theme has enough history to compare yet.
- FY2025-H1AdvancedAnnual report
「Operating revenue increased by ¥2.818 billion year on year to ¥30.797 billion, up 10.1%, due to the transfer of Seibu Railway Co., Ltd.'s advertising business to 株式会社ブルーミューズ, which promotes the Seibu Group's content business as part of an initiative to strengthen digital advertising from fiscal 2024, as well as higher Saitama Seibu Lions attendance. Operating profit increased by ¥555 million year on year to ¥4.329 billion, up 14.7%, despite higher costs associated with the transfer of the advertising business, due to higher operating revenue at 株式会社西武ライオンズ. Operating profit before depreciation and amortization increased by ¥684 million year on year to ¥6.523 billion, up 11.7%.」
Other businesses recorded higher revenue and operating profit as the transfer of the advertising business strengthened digital advertising and Saitama Seibu Lions attendance increased. - FY2024-Q3AdvancedAnnual report
「Operating revenue increased by ¥3.868 billion year on year to ¥35.444 billion, up 12.3%, due to higher Saitama Seibu Lions attendance and strong merchandise sales, among other factors. Operating profit increased by ¥987 million year on year to ¥2.817 billion, up 54.0%, while operating profit before depreciation and amortization increased by ¥1.152 billion to ¥5.928 billion, up 24.1%.」
Other businesses recorded a 12.3% increase in revenue and a 54.0% increase in operating profit as attendance increased and merchandise sales remained strong. - FY2024-Q1AdvancedAnnual report
「Operating revenue increased by ¥1.703 billion year on year to ¥13.416 billion, up 14.5%, due to higher Saitama Seibu Lions attendance and strong merchandise sales, among other factors. Operating profit increased by ¥319 million year on year to ¥1.618 billion, up 24.6%, and」
Revenue and operating profit increased as attendance and merchandise sales performed well under sports and entertainment initiatives centered on Belluna Dome. - FY2023-Q3AdvancedAnnual report
「Operating revenue increased by ¥4.904 billion year on year to ¥31.576 billion, up 18.4%, due to higher Saitama Seibu Lions attendance following the lifting of restrictions related to COVID-19 and strong merchandise sales, among other factors. Operating profit improved by ¥2.895 billion year on year to ¥1.829 billion, compared with an operating loss of ¥1.066 billion in the same period of the previous year, and」
Other businesses recorded an 18.4% increase in revenue and moved from an operating loss to operating profit as attendance increased following the lifting of restrictions and merchandise sales remained strong. - FY2023-Q2AdvancedAnnual report
「Operating revenue increased by ¥4.836 billion year on year to ¥23.760 billion, up 25.6%, due to higher Saitama Seibu Lions attendance following the lifting of restrictions related to COVID-19 and strong merchandise sales, among other factors. Operating profit improved by ¥3.055 billion year on year to ¥2.570 billion, compared with an operating loss of ¥485 million in the same period of the previous year, and」
Other businesses, including the Sports business, recorded higher revenue and moved into operating profitability as attendance increased following the lifting of restrictions and merchandise sales remained strong. - FY2023-Q1RestatedAnnual report
「In the Sports business, we worked to provide enjoyable sports and entertainment experiences through services and presentations that made maximum use of Belluna Dome, renovated in 2021, as well as through the hosting of events.」
Services, presentations and events continue to be used following the renovation of Belluna Dome, which was renamed from MetLife Dome. - FY2022-Q3AdvancedAnnual report
「In the Sports business, we worked to provide enjoyable sports and entertainment experiences through services and presentations that made maximum use of the renovated MetLife Dome, which reopened in March 2021, as well as through the hosting of events.」
Following the renovation of MetLife Dome, the company advanced the provision of sports and entertainment experiences using services, presentations and events. - FY2021AchievedAnnual report
「We also pursued initiatives linked to future growth, including the renovation of the MetLife Dome area, which was scheduled to reopen on 26 March 2021.」
The MetLife Dome area's ballpark development and renovation plan reached the opening stage when the area reopened on 26 March 2021. - FY2021-Q2AdvancedAnnual report
「We also pursued initiatives linked to future growth, including the MetLife Dome area renovation plan scheduled for completion in March 2021.」
Work was under way on the MetLife Dome area renovation plan toward completion in March 2021. - FY2021-Q1ReframedAnnual report
「The Sports business was newly established as an area for future growth by adding Yokohama Arena, which had been included in the Urban Transportation and Lineside Businesses, to the Saitama Seibu Lions business. As demand for sports continues to rise, we regard the Seibu Group's extensive assets, including MetLife Dome, Yokohama Arena, golf courses and ski resorts, as well as its expertise in operating professional sports teams, as strengths, and will develop the business going forward.」
The initiatives centered on the Saitama Seibu Lions were reorganized into the Sports business as an independent growth area that includes Yokohama Arena and other assets. - FY2020-Q3RestatedAnnual report
「Revenue increased for the Saitama Seibu Lions as a result of strong team performance, various sales initiatives, the year-on-year increase in attendance and the active hosting of concerts at MetLife Dome.」
Even after winning consecutive Pacific League championships, the document describes attendance growth and higher revenue driven by team performance, sales initiatives and concert hosting. - FY2020-Q2AdvancedAnnual report
「In addition, the Saitama Seibu Lions won the Pacific League championship for the second consecutive year.」
The Saitama Seibu Lions' Pacific League championship for the second consecutive year was described as a new achievement. - FY2020-Q1RestatedAnnual report
「Attendance at Saitama Seibu Lions games increased year on year as a result of various sales initiatives, among other factors, and concerts were actively held at MetLife Dome.」
The increase in attendance resulting from sales initiatives and the hosting of events at MetLife Dome continue to be described. - FY2019-Q3AdvancedAnnual report
「In addition, the Saitama Seibu Lions won the Pacific League championship for the first time in 10 years and hosted the Climax Series. Attendance increased year on year as a result of various sales initiatives, among other factors, while sales of player-related merchandise performed well.」
In addition to winning the championship and hosting the Climax Series, the increase in attendance and strong sales of player-related merchandise were described as specific progress. - FY2019-Q2AdvancedAnnual report
「In addition, the Saitama Seibu Lions won the Pacific League championship for the first time in 10 years.」
The Saitama Seibu Lions' Pacific League championship, their first in 10 years, was described as a specific achievement. - FY2019-Q1AdvancedAnnual report
「At the Saitama Seibu Lions, construction progressed to develop the MetLife Dome area into a ballpark.」
The initiative to enhance the appeal of MetLife Dome moved to the concrete stage of construction to develop the area into a ballpark. - FY2018AdvancedAnnual report
「For the Saitama Seibu Lions, we will work to strengthen the team, enhance the appeal of the MetLife Dome area by developing it into a “ballpark,” and attract more events.」
The initiative to enhance the appeal of MetLife Dome was given concrete form as a plan to develop the entire area into a “ballpark.” - FY2018-Q3AdvancedAnnual report
「Attendance at Saitama Seibu Lions games increased year on year as a result of various sales initiatives and advancing to the Climax Series.」
In addition to the increase in attendance resulting from existing sales initiatives, advancement to the Climax Series was described as a new achievement. - FY2018-Q2RestatedAnnual report
「The Saitama Seibu Lions' attendance increased year on year as a result of various sales initiatives.」
The increase in Saitama Seibu Lions attendance resulting from sales initiatives is reiterated in the same terms as in the previous quarter. - FY2018-Q1AdvancedAnnual report
「The Saitama Seibu Lions' attendance increased year on year as a result of various sales initiatives.」
The implementation of sales initiatives and the year-on-year increase in attendance for the Saitama Seibu Lions were specifically described. - FY2017First statedAnnual report
「For the Saitama Seibu Lions, we will work to strengthen the team, enhance the appeal of MetLife Dome and attract more events.」
A policy was presented to strengthen the Saitama Seibu Lions business on three fronts: team strength, the dome facility and event attraction.