Developing new demand through marketing expertise and acquiring carefully selected sites
First written in FY2020-Q1. 6 of 11 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2026.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In our core condominium business, as condominium prices continued to remain high, we proceeded with strategic site selection in carefully chosen areas, emphasizing supply-demand balance, while continuing to plan and develop high-value-added products that allow costs to be passed on through pricing. For online sales of newly built condominiums launched in spring 2025, we further improved customer convenience and streamlined sales activities, working to establish a hybrid sales model combining the conventional offline, face-to-face sales format at model rooms with non-face-to-face online sales.」
The Company advanced site selection in carefully chosen areas, planning and developing high-value-added products, and establishing a hybrid sales model combining online and face-to-face sales. - 2026-05-15RestatedEarnings
「We also further promoted improved customer convenience and greater efficiency in sales activities for the online sales of new condominiums launched in spring 2025.」
The initiative to sell condominiums online continued, with efforts focused on improving customer convenience and sales efficiency. - FY2026-H1AdvancedAnnual report
「Against this backdrop, in the Group's core condominium business, as competition based on location and product appeal intensified further, we continued to strategically select development sites in carefully chosen areas with emphasis on supply-demand balance and plan high-value-added products that allow costs to be passed on through pricing. We also rolled out online sales of newly built condominiums, launched in spring 2025, on a full scale, further improving customer convenience and streamlining sales activities.」
The report described site selection in carefully chosen areas, planning high-value-added products and the full-scale rollout of online sales launched in spring 2025. - FY2025-H1AdvancedAnnual report
「In sales activities, in addition to enhancing pre-sales efforts to identify appropriate pricing, we focused on preparations for the launch of online sales of newly built condominiums, scheduled to begin in stages from spring 2025.」
In addition to enhancing pre-sales efforts, preparations for the online sale of newly built condominiums, scheduled to begin in stages from spring 2025, were given concrete form. - FY2024-Q2RestatedAnnual report
「Against this backdrop, in the Group's core condominium business, as condominium prices remained high, we continued to selectively identify new development sites in areas chosen with emphasis on supply-demand balance and plan high-value-added products. In sales activities, we enhanced pre-sales efforts to identify appropriate pricing and strengthened promotion through media including social media, in addition to our website, to broaden the pool of prospective homebuyers and enhance brand value.」
The Company continued selecting sites in carefully chosen areas, planning high-value-added products, conducting pre-sales and strengthening promotion through social media and other channels. - FY2024-Q1AdvancedAnnual report
「Against this backdrop, in the Group's core condominium business, as condominium prices remained high, we continued to selectively identify new development sites in areas chosen with emphasis on supply-demand balance and plan high-value-added products. In sales activities, we enhanced pre-sales efforts to identify appropriate pricing and strengthened promotion through media including social media, in addition to our website, to broaden the pool of prospective homebuyers and enhance brand value.」
In addition to selecting sites in carefully chosen areas and planning high-value-added products, concrete initiatives were established for pre-sales to identify appropriate pricing and promotion through social media and other channels to broaden the pool of prospective homebuyers and enhance brand value. - FY2023-Q1AdvancedAnnual report
「Regarding the acquisition of land for new development, as condominium prices are expected to remain elevated, we worked to acquire carefully selected, well-located properties commensurate with high condominium prices, while placing emphasis on the balance between supply and demand.」
In addition to the conventional selective land acquisition approach, the acquisition policy was given concrete form, using supply-demand balance and prime locations commensurate with high condominium prices as criteria. - FY2021-Q3RestatedAnnual report
「We also worked to uncover new demand in the with-/post-COVID environment and develop new products and services suited to changes in lifestyles, such as teleworking, by drawing on our group's marketing capabilities, a key strength.」
The initiatives of developing demand through marketing capabilities and developing products and services suited to the with-/post-COVID environment and teleworking continued. - FY2021-Q2AdvancedAnnual report
「We also worked to uncover new demand in the with-/post-COVID environment and develop new products and services suited to changes in lifestyles, such as teleworking, by drawing on our group's marketing capabilities, a key strength.」
In addition to initiatives to develop demand through marketing capabilities and selectively acquire land, the development of new products and services addressing lifestyle changes such as the with-/post-COVID environment and teleworking was explicitly identified. - FY2020-Q2RestatedAnnual report
「We leveraged our group's marketing capabilities, a key strength, to uncover new demand and acquire carefully selected land.」
The initiatives of developing demand through marketing capabilities and selectively acquiring land continued. - FY2020-Q1First statedAnnual report
「We leveraged our group's marketing capabilities, a key strength, to uncover new demand and acquire carefully selected land.」
Uncovering new demand through marketing capabilities and selectively acquiring land were identified as new specific initiatives.