Strengthening Sales Capabilities and Achieving an Early Sellout for Core Newly Built For-Sale Condominiums
First written in FY2017-Q2. 28 of 32 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2026.
The whole theme swung hardest in 2018: 1 of 7 companies on the "Worse" side.
2 other companies' latest entry also says "Other".
- FY2026Decline in units sold and emergence of completed, unsold inventoryAnnual report
「For our core new-build condominium sales, contracted units totaled 1,595, down 3.2%, and units sold totaled 1,739, down 5.9%. In addition, sales of new-build, single-building income-generating condominiums in the “Glorio” series, primarily developed in the Tokyo metropolitan area, resulted in the handover of 11 buildings, compared with 10 in the previous fiscal year. At the end of the fiscal year, 1,470 units of the condominiums scheduled for revenue recognition from the following fiscal year, the fiscal year ending June 2027, onward had already been contracted. Completed, unsold inventory was limited to 15 units in jointly operated projects with other companies, allowing us to maintain firm conditions.」
Contracted units and units sold declined from the previous fiscal year, while 15 units of jointly operated projects with other companies were reported as completed, unsold inventory, following zero inventory for 15 consecutive periods in the previous fiscal year. At the same time, 1,470 units contracted for the following fiscal year onward and the handover of 11 new-build, single-building income-generating condominiums were reported. - FY2026-H1AdvancedAnnual report
「Under these circumstances, in our core condominium business, as competition based on location and product appeal intensified, we continued to strategically select development sites in carefully chosen areas while emphasizing supply-demand balance and plan high-value-added products that allow costs to be passed through to prices. We also made full-scale efforts to expand online sales of new-build condominiums launched in spring 2025, further improving customer convenience and sales efficiency. For our core condominium sales, fewer condominiums for sale and completed-and-handed-over condominiums during the interim consolidated accounting period than in the previous fiscal year resulted in 750 contracted units, down 8.3%, and 1,152 units sold, down 3.0%. Of the 1,798 units scheduled for full-year revenue recognition, only 133 remained uncontracted at the end of the interim period, and sales continued to trend firmly.」
Online sales of new-build condominiums were fully rolled out, advancing sales efficiency. The company reported 750 contracted units, 1,152 units sold, and 133 uncontracted units against 1,798 units scheduled for full-year revenue recognition. - FY2025AdvancedAnnual report
「Under these circumstances, in our core condominium business, as condominium prices continued to remain high, we continued to focus on selecting new development sites in carefully chosen areas while emphasizing supply-demand balance, planning high-value-added products that allow costs to be passed through to prices, and enhancing presales activities to determine appropriate prices. We also launched an online service allowing the entire process from applying to purchase a new-build condominium through contract procedures to be completed 24 hours a day, 365 days a year, from any location. From spring 2025, the new-build condominiums sold by the Group began to adopt a hybrid sales model, combining the conventional offline, face-to-face sales format at model rooms with non-face-to-face online sales on a phased basis.」
Although contracted units totaled 1,648 and units sold totaled 1,848, both below the previous fiscal year, we secured 1,613 units contracted for the following fiscal year onward and maintained zero completed, unsold inventory for the 15th consecutive period. In addition, we launched a hybrid sales model combining online sales from spring 2025. - FY2025-H1AdvancedAnnual report
「Contracted units during the interim consolidated accounting period totaled 818, up 5.5% year on year, while units sold totaled 1,188, up 47.0%. Of the 1,847 units scheduled for full-year revenue recognition, a reduction of 50 units from the initial plan due to a change in the completion and handover schedule, only 135 remained uncontracted at the end of the interim period, and sales continued to trend firmly.」
Contracted units totaled 818 and units sold totaled 1,188, with units sold up 47.0% year on year. The full-year sales target was revised to 1,847 units, and 135 uncontracted units were reported. - FY2024-Q3AdvancedAnnual report
「For our core condominium sales, fewer newly launched and completed-and-handed-over condominiums during the nine-month period ended the third quarter than in the previous fiscal year resulted in 1,203 contracted units, down 10.1% year on year, and 1,469 units sold, down 14.3%. Of the 2,020 units scheduled for full-year revenue recognition, only 14 remained uncontracted at the end of the third quarter, and sales continued to trend firmly.」
Although contracted units and units sold were below the year-earlier period, uncontracted units against the full-year sales target declined to 14. In addition, the full-year sales target increased by 73 units, from 1,947 to 2,020, following the absorption-type merger of あなぶきホームライフ株式会社. - FY2024-Q2AdvancedAnnual report
「For our core condominium sales, fewer newly launched and completed-and-handed-over condominiums during the six-month period ended the second quarter than in the previous fiscal year resulted in 775 contracted units, down 12.6% year on year, and 808 units sold, down 32.7%. Of the 1,947 units scheduled for full-year revenue recognition, only 92 remained uncontracted at the end of the second quarter, and sales continued to trend firmly.」
Although contracted units and units sold were below the year-earlier period, uncontracted units against the 1,947 units scheduled for full-year revenue recognition declined from 198 at the end of the first quarter to 92, demonstrating specific progress toward early sell-outs. - FY2024-Q1Decline in units sold and increase in uncontracted unitsAnnual report
「For our core condominium sales, contracted units during the three-month period ended the first quarter totaled 383, down 13.3% year on year, while units sold totaled 448, down 10.0%. Of the 1,947 units scheduled for full-year revenue recognition, only 198 remained uncontracted at the end of the first quarter, and sales continued to trend firmly.」
The policy of strengthening sales capabilities and achieving early sell-outs continued, but contracted units and units sold were below the year-earlier period, and 198 units scheduled for full-year revenue recognition remained uncontracted. - FY2023-Q3AdvancedAnnual report
「For our core condominium sales, fewer newly launched condominiums during the nine-month period ended the third quarter than in the previous fiscal year resulted in 1,338 contracted units, down 10.0% year on year. Meanwhile, more completed-and-handed-over condominiums resulted in 1,715 units sold, up 31.7%. Of the 1,921 units scheduled for full-year revenue recognition, only 5 remained uncontracted at the end of the third quarter, and sales continued to trend firmly.」
Although contracted units declined year on year, units sold increased 31.7%, and uncontracted units against the 1,921 units scheduled for full-year revenue recognition declined to 5. Specific sales progress was reported. - FY2023-Q2AdvancedAnnual report
「Under these circumstances, in our core condominium business, we continued sales activities by creating an environment where customers could visit with confidence and using IT and digital technology to improve the customer experience and customer satisfaction. In acquiring sites for new developments, we also continued to selectively acquire well-located properties with prices commensurate with their high condominium sale prices, while emphasizing supply-demand balance.」
Sales activities using IT and digital technology and selective site acquisitions continued. Contracted units totaled 887 and units sold totaled 1,200, while uncontracted units against 1,921 units scheduled for full-year revenue recognition declined to 13. - FY2023-Q1AdvancedAnnual report
「Under these circumstances, in our core condominium business, we continued sales activities by taking thorough measures to prevent the spread of infection, creating an environment where customers could visit with confidence, conducting online consultations using IT and digital technology, and digitizing various documents and operations.」
Infection-control measures, online consultations, and the digitization of documents and operations continued. Contracted units totaled 442 and units sold totaled 498, both below the year-earlier period, while uncontracted units against 1,921 units scheduled for full-year revenue recognition totaled 90. - FY2022-Q3AdvancedAnnual report
「In our core condominium business, we continued sales activities by taking thorough measures to prevent the spread of infection, creating an environment where customers could visit with confidence, and establishing sales methods and systems including online consultations using IT technology.」
While infection-control measures, improvements to the customer visit environment, and sales methods and systems including online consultations continued, contracted units totaled 1,487, up 4.4% year on year, and uncontracted units against 1,981 units scheduled for full-year revenue recognition totaled 11. - FY2022-Q2AdvancedAnnual report
「For our core condominium sales, fewer newly launched condominiums during the six-month period ended the second quarter than in the previous fiscal year resulted in 986 contracted units, down 1.8% year on year. Meanwhile, more completed-and-handed-over condominiums resulted in 1,056 units sold, up 14.0%. Of the 1,981 units scheduled for full-year revenue recognition, only 96 remained uncontracted at the end of the second quarter, and sales continued to trend firmly.」
Contracted units declined 1.8% year on year, while units sold increased 14.0%. Uncontracted units against the 1,981 units scheduled for full-year revenue recognition declined from 185 at the end of the first quarter to 96, demonstrating sales progress. - FY2022-Q1AdvancedAnnual report
「Contracted units during the three-month period ended the first quarter totaled 507, up 5.0% year on year, while units sold totaled 716, up 130.2%. Of the 1,981 units scheduled for full-year revenue recognition, only 185 remained uncontracted at the end of the first quarter, and sales continued to trend firmly.」
While infection-control measures and online consultations continued, contracted units totaled 507 and units sold totaled 716. The company reported 185 uncontracted units against 1,981 units scheduled for full-year revenue recognition. - FY2021-Q3AdvancedAnnual report
「For our core condominium sales, the number of newly launched and completed-and-handed-over condominiums during the nine-month period ended the third quarter exceeded that of the previous fiscal year. As a result, contracted units totaled 1,424, up 8.6% year on year, while units sold totaled 1,403, up 11.4%. Of the 1,855 units scheduled for full-year revenue recognition, only 2 remained uncontracted at the end of the third quarter, and sales continued to trend firmly as initially planned.」
Contracted units and units sold exceeded the year-earlier period, while uncontracted units against the 1,855 units scheduled for full-year revenue recognition declined to 2. Sales progress toward early sell-outs was reported. - FY2021-Q2AdvancedAnnual report
「Under these circumstances, in our core condominium business, we continued sales activities by taking thorough measures to prevent the spread of infection, creating an environment where customers could visit with confidence, and conducting online consultations using IT technology. We also leveraged the marketing expertise that is a strength of the Group to develop new demand in the with-/post-COVID-19 environment and worked on developing new products and services suited to changes in lifestyles such as teleworking.」
In addition to infection-control measures, creating an environment where customers could visit with confidence, and online consultations, we advanced the development of products and services suited to the with-/post-COVID-19 environment and teleworking. Uncontracted units against the 1,855 units scheduled for full-year revenue recognition declined to 18 from 141 in the previous quarter. - FY2021-Q1AdvancedAnnual report
「To prevent the risk of contact and infection and expand consultation formats to meet customer needs, we introduced IT-enabled online consultations at all model rooms.」
A new sales method, the introduction of online consultations at all model rooms, was implemented. The company reported 483 contracted units, up 29.8% year on year, and 141 uncontracted units against 1,855 units scheduled for full-year revenue recognition. - FY2020-Q3AdvancedAnnual report
「For our core condominium sales, contracted units during the nine-month period ended the third quarter totaled 1,311, down 21.5% year on year, while units sold totaled 1,259, down 2.9%. The declines in contracted units and units sold were attributable to fewer newly launched and completed-and-handed-over condominiums during the nine-month period than in the previous fiscal year. Of the 1,871 units scheduled for full-year revenue recognition, only 5 remained uncontracted at the end of the third quarter, and sales continued to trend firmly as initially planned.」
Although contracted units and units sold were below the year-earlier period, uncontracted units against the 1,871 units scheduled for full-year revenue recognition declined from 33 in the previous quarter to 5, demonstrating sales progress toward early sell-outs. - FY2020-Q2AdvancedAnnual report
「Under these circumstances, in our core condominium business, we continued to focus on early sell-outs by strengthening our sales capabilities even after the increase in the consumption tax rate, while leveraging the marketing expertise that is a strength of the Group to develop new demand and selectively acquire development sites.」
Efforts to strengthen sales capabilities and achieve early sell-outs, develop demand through marketing, and selectively acquire sites continued. Contracted units totaled 767, down 25.5% year on year, while units sold totaled 930, up 17.3%; uncontracted units against the 1,871 units scheduled for full-year revenue recognition declined to 33. - FY2020-Q1AdvancedAnnual report
「In our core condominium business, we continued to focus on early sell-outs by further strengthening our sales capabilities, while leveraging the marketing expertise that is a strength of the Group to develop new demand and selectively acquire development sites. Of the 1,871 units scheduled for full-year revenue recognition, only 131 remained uncontracted at the end of the first quarter, and sales continued to trend firmly.」
The policy of strengthening sales capabilities and achieving early sell-outs continued, with explicit reference to developing demand and selectively acquiring sites through marketing expertise. Of the 1,871 units scheduled for full-year revenue recognition, 131 remained uncontracted. Contracted units totaled 372 and units sold totaled 615, both below the year-earlier period, but the company described sales conditions as firm. - FY2019AdvancedAnnual report
「In preparation for economic fluctuations resulting from the further increase in the consumption tax rate scheduled for this year and other factors, we brought forward the timing of sales and building handovers. As a result, at the end of the fiscal year, 2,014 units of the condominiums scheduled for revenue recognition from the following fiscal year, the fiscal year ending June 2020, onward had already been contracted, while completed, unsold inventory remained at zero for the ninth consecutive period, allowing us to maintain firm conditions.」
Contracted units totaled 2,013, up 9.0% from the previous fiscal year, and units sold totaled 1,920, up 8.0%. We secured 2,014 units contracted for the following fiscal year onward, while completed, unsold inventory remained at zero for the ninth consecutive period. - FY2019-Q3AdvancedAnnual report
「In our core condominium business, we continued to focus on early sell-outs by strengthening our sales capabilities, in anticipation of capturing demand before the consumption tax rate was scheduled to be raised again to 10% this year and the significant decline in demand expected after the increase.」
Contracted units totaled 1,671, up 31.5% year on year, while units sold totaled 1,296, up 3.8%; uncontracted units against the 1,913 units scheduled for full-year revenue recognition also declined to 4. - FY2019-Q2AdvancedAnnual report
「In our core condominium business, we continued to focus on early sell-outs by strengthening our sales capabilities, in anticipation of capturing demand before the consumption tax rate was scheduled to be raised again to 10% this year and the significant decline in demand expected after the increase. For our core condominium sales, contracted units during the six-month period ended the second quarter totaled 1,030, up 42.5% year on year, while units sold totaled 793, down 2.5%. Of the 1,913 units scheduled for full-year revenue recognition, only 48 remained uncontracted at the end of the second quarter, and sales continued to trend firmly as initially planned.」
The policy of strengthening sales capabilities and achieving early sell-outs continued, and contracted units totaled 1,030, up 42.5% year on year. Uncontracted units against the 1,913 units scheduled for full-year revenue recognition declined to 48, demonstrating specific progress from 175 in the previous quarter. - FY2019-Q1AdvancedAnnual report
「In our core condominium business, we continued to focus on early sell-outs by strengthening our sales capabilities, in anticipation of capturing demand before the consumption tax rate was scheduled to be raised again to 10% in 2019 and the significant decline in demand expected after the increase.」
Sales progress at the end of the first quarter was reported, including continued efforts to strengthen sales capabilities in anticipation of the further increase in the consumption tax rate to 10%, 500 contracted units, 638 units sold, and 175 uncontracted units against 1,913 units scheduled for full-year revenue recognition. - FY2018AdvancedAnnual report
「For our core condominium sales, contracted units totaled 1,846, up 1.4% from the previous fiscal year, while units sold totaled 1,777, up 3.6%. In preparation for economic fluctuations resulting from a possible further increase in the consumption tax rate and other factors, we brought forward the timing of sales and building handovers. Consequently, at the end of the fiscal year, 1,921 units of the condominiums scheduled for revenue recognition from the following fiscal year, the fiscal year ending June 2019, onward had already been contracted, while completed, unsold inventory remained at zero for the eighth consecutive period, allowing us to maintain firm conditions.」
Sales progress was reported as 1,846 contracted units, 1,777 units sold, 1,921 units contracted for the following fiscal year onward, and zero completed, unsold inventory for the eighth consecutive period. - FY2018-Q3AdvancedAnnual report
「In anticipation of changes in the business environment, including a possible further increase in the consumption tax rate and economic fluctuations, we continued to focus on early sell-outs by strengthening our sales capabilities. For our core condominium sales, contracted units during the nine-month period ended the third quarter totaled 1,271, down 4.7% year on year, while units sold totaled 1,249, down 19.2%. Of the condominiums scheduled for completion and handover during the fiscal year, only 2 units remained uncontracted at the end of the third quarter, and sales continued to trend firmly as initially planned.」
Although contracted units and units sold were below the year-earlier period, uncontracted units among the condominiums scheduled for completion and handover during the fiscal year declined from 49 to 2, demonstrating specific sales progress toward early sell-outs. - FY2018-Q2AdvancedAnnual report
「In anticipation of changes in the business environment, including a possible further increase in the consumption tax rate and economic fluctuations, we continued to focus on early sell-outs by strengthening our sales capabilities. Of the condominiums scheduled for completion and handover during the fiscal year, only 49 units remained uncontracted at the end of the second quarter, and sales continued to trend firmly as initially planned.」
The policy of strengthening sales capabilities and achieving early sell-outs continued, with second-quarter-end sales progress of 723 contracted units, 813 units sold, and 49 uncontracted units. Contracted units and units sold declined year on year, but the company stated that conditions remained firm, with only 49 uncontracted units. - FY2018-Q1RestatedAnnual report
「In our core condominium business, we have continued to focus on early sell-outs by strengthening our sales capabilities in anticipation of changes in the business environment, including a possible further increase in the consumption tax rate and economic fluctuations. Of the 1,835 units scheduled for revenue recognition during the full fiscal year, only 119 remained uncontracted at the end of the first quarter, and sales continued to trend firmly.」
The policy of strengthening sales capabilities and achieving early sell-outs continued. Although contracted units totaled 337 and units sold totaled 568, both below the year-earlier period, only 119 of the 1,835 units scheduled for full-year revenue recognition remained uncontracted, and the company described conditions as continuing to be firm. - FY2017AdvancedAnnual report
「For our core condominium sales, contracted units totaled 1,833, up 10.8% from the previous fiscal year, while units sold totaled 1,800, down 3.0%. In preparation for future economic fluctuations, we brought forward the timing of sales and building handovers. As a result, at the end of the fiscal year, 1,867 units of the condominiums scheduled for revenue recognition from the following fiscal year, the fiscal year ending June 2018, onward had already been contracted, and completed, unsold inventory remained at zero for the seventh consecutive period, maintaining strong performance.」
Specific sales progress was reported, including 1,833 contracted units, 1,867 units contracted for the following fiscal year onward, and zero completed, unsold inventory for the seventh consecutive period. - FY2017-Q3AdvancedAnnual report
「For our core new-build condominium sales, the number of contracted units during the nine-month period ended the third quarter was 1,343, up 27.8% year on year, while the number of units sold was 1,627, down 11.9%. Contracted units continued to trend firmly, and there was no completed, unsold inventory at the end of the third quarter for the 1,864 units scheduled for revenue recognition during the full fiscal year. In addition, 1,313 units of the condominiums scheduled for revenue recognition from the following fiscal year onward had already been contracted.」
Specific sales progress was reported, including an increase in contracted units, zero completed, unsold inventory against the full-year sales target, and 1,313 units already contracted for periods from the following fiscal year onward. - FY2017-Q2First statedAnnual report
「In our core new-build condominium business, we have continued to focus on early sell-outs by strengthening our sales capabilities in anticipation of future economic fluctuations and other factors.」
The first record was made of measures aimed at achieving early sell-outs by strengthening sales capabilities in the core business.