Customer-needs-driven market-in sales and cross-industry collaboration
First written in FY2023. 2 of 5 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2022: 1 of 9 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「We are shifting from conventional product-out sales to market-in sales driven by customer issues by providing financial services and solutions in response to increasingly diverse and sophisticated management challenges and needs according to customer segments and industry characteristics.」
Market-in sales have been placed at the center of the corporate strategy and translated into collaboration with Mizuho Bank and others, digital channels, the merchant network and solutions for small and medium-sized enterprises. - 2026-05-15AdvancedOccurring Fact
「Pooling the digital expertise of each company to improve the UI/UX of apps and other digital touchpoints, including by creating service journeys that enable customers to use services more smoothly and without stress」
Customer-focused collaboration took concrete form in service journeys and improvements to the UI/UX of apps and other services using the digital expertise of each company. - FY2024-Q2RestatedAnnual report
「Against this backdrop, in the fiscal year ending March 2024, the second year of the medium-term management plan, we have adopted “Transformation Now!—Toward a New-Era Financial Services Group Creating Value from the Customer’s Perspective” as our slogan and are steadily advancing four business strategies: (1) deepening focus markets and exploring new businesses, (2) establishing market-in sales centered on customer needs, (3) creating new services through collaboration with companies in other industries and advanced companies, and (4) deepening process innovation.」
Four business strategies, including market-in sales driven by customer needs and collaboration with companies in other industries and advanced companies, continue in the second year of the Medium-Term Management Plan. - FY2024-Q1RestatedAnnual report
「Against this backdrop, in the fiscal year ending March 2024, the second year of the medium-term management plan, we will continue to use “Transformation Now!—Toward a New-Era Financial Services Group Creating Value from the Customer’s Perspective” as our slogan and steadily advance four business strategies: (1) deepening focus markets and exploring new businesses, (2) establishing market-in sales centered on customer needs, (3) creating new services through collaboration with companies in other industries and advanced companies, and (4) deepening process innovation.」
Four business strategies, including establishing market-in sales driven by customer needs, continue to be pursued in the second year of the Medium-Term Management Plan. - FY2023First statedAnnual report
「We will thoroughly pursue a market-in approach that accurately captures diversifying customer needs, working to develop new products and services through collaboration with companies in other industries and leading-edge companies, and to create new experiential value by using advanced technologies such as digital and data technologies.」
Sales driven by customer needs, collaboration with companies in other industries and advanced companies, and the use of digital technologies and data have been presented independently for the first time as an integrated set of measures.